2021
9
Germany Attitudes towards Streaming Services Market Report 2021
2021-07-21T16:49:51+01:00
REP83AD7B5D_44AB_47CF_B9E6_DB3D4C08EA2E
2995
140467
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Report
en_GB
While streaming services experienced record uptake during COVID-19, build further on shared watching experiences to maintain growth long term. Jan Urbanek, Research Analyst - Consumer Technology…

Germany Attitudes towards Streaming Services Market Report 2021

$ 2,995 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of attitudes towards Streaming Services in Germany including the behaviours, preferences and habits of the consumer.

Germans have a pronounced demand for locally produced content on streaming services. Offering German productions provides smaller streaming services, which can’t compete in the arms race of having the most exclusive content, with a great opportunity to stand out from dominating international players and increase market share.

Read on to find out more or take a look at all of our Consumer Technology Market Research.

Quickly Understand

  • What are the opportunities for streaming services in the German market?
  • What are the market drivers for streaming services?
  • What is the impact of COVID-19 on consumer behaviour within the category?
  • What are the formats of video content watched?
  • What are the paid-for and free video streaming services Germans use?
  • What is the frequency of streaming video content on demand?

Covered in this report

Brands mentioned: Amazon Prime Video, ARD, Disney+, Netflix, TVNOW, Twitch, YouTube

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Consumer Technology Sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While streaming services experienced record uptake during COVID-19, build further on shared watching experiences to maintain growth long term.

Jan Urbanek
Analyst – Consumer Technology

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in the Report
    • The impact of COVID-19 on streaming services
    • Market context
    • What consumers want and why
    • [Graph] Germany: forms of video content watched, NET, by age, February 2021
    • [Graph] Germany: respondents who often find it hard to decide what to watch, by age, February 2021
    • Opportunities
  2. MARKET DRIVERS

    • [Graph] Germany: key economic data, in real terms, 2019-22
    • Online media
    • [Graph] Germany: daily consumption of online media (in min), by age, 2017-20
    • Data privacy
    • Internet infrastructure
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • [Graph] Germany: exposure anxiety and lifestyle concern index, 3 March 2020-19 May 2021
    • [Graph] Germany: respondents who have done the listed leisure activities more since the outbreak of COVID-19, August 2020
    • Forms of video content watched
    • [Graph] Germany: types of video content watched, NET, February 2021
    • [Graph] Germany: forms of video content watched, NET, by age, February 2021
    • [Graph] Germany: respondents using paid-for video streaming services to watch content on demand, by net monthly household income, February 2021
    • Paid-for video streaming services
    • [Graph] Germany: paid-for video streaming used to watch content on demand, February 2021
    • [Graph] Germany: paid-for video streaming used to watch content on demand, by age, February 2021
    • Free video streaming services
    • [Graph] Germany: free video streaming services used to watch content on demand, February 2021
    • [Graph] Germany: free video streaming services used to watch content on demand, by age, February 2021
    • [Graph] Germany: respondents using public broadcaster’s media libraries to watch content on demand, by age, February 2021
    • Frequency of streaming video content on demand
    • [Graph] Germany: frequency of streaming video content on demand, February 2021
    • [Graph] Germany: frequency of using video streaming services to watch content on demand, by age, February 2021
    • Devices used to watch content on demand on video streaming services
    • [Graph] Germany: devices used to watch content on demand on video streaming services, NET, February 2021
    • [Graph] Germany: devices used most often to watch content on demand on video streaming services, NET, February 2021
    • [Graph] Germany: devices used to watch content on demand on video streaming services, by age, February 2021
    • Video streaming service behaviours
    • [Graph] Germany: behaviours with regards to video streaming services, February 2021
    • [Graph] Germany: behaviours with regards to video streaming services, February 2021
    • [Graph] Germany: respondents who often find it hard to decide what to watch, by age, February 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Platforms and streaming services
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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