2020
9
Germany Attitudes towards Sugars and Sweeteners Market Report 2020
2020-12-02T12:24:13+00:00
REPA8903373_0796_4FB0_B264_F814AF87BB58
2195
128254
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Report
en_GB
COVID-19 saw consumers turn to comfort foods while also prioritising healthy eating, providing opportunities for sugary treats as well as low-sugar products.Annika Janicke, Research Analyst – Food & Drink…

Germany Attitudes towards Sugars and Sweeteners Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Sugars and Sweeteners – Germany market including the behaviours, preferences and habits of the consumer.

Artificial sweeteners have a similar negative image to that of refined white sugar among German consumers, narrowing the choice of acceptable alternatives. In line with growing interest in plant-based diets, plant-based sweeteners are perceived to be more natural and will strike a chord with consumers.

Quickly Understand

  • How to create transparency in how sugar reduction is achieved?
  • How to use new ways to denote “natural”?
  • How do plant-based sweeteners compare to artificial ones?
  • How to reduce sugar content through innovations?
  • How can your brand initiate sustainability?
  • How to communicate the additional benefits of sweeteners?

Covered in this report

Brands covered: Activia, Bio Sonne, Birkengold, Danone, EnerBio, Felix, Fitness Ketchup, Frankonia, Heinz, Heirler Cenovis, Kellogg, Kolibri, Kraftling, LCW, Moreno, Orgran, Pfanner, Plamil, Protein Delight, Provamel, Prozis, Red, REWE, Ruf, Teekanne, Vio, Xucker, Xweet, Zott, Zotter, etc.

Expert analysis from a specialist in the field

Written by Annika Janicke, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 saw consumers turn to comfort foods while also prioritising healthy eating, providing opportunities for sugary treats as well as low-sugar products.

Annika Janicke
Analyst – Food and Drink

Table of Contents

  1. Executive Summary

    • Market context
    • Mintel predicts
    • Graph 1: population by age group, 2014-24
    • What consumers want and why
    • Opportunities
  2. THE IMPACT OF COVID-19

    • Graph 2: concern about the risk of being exposed to COVID-19, 3 March-5 August 2020
  3. market drivers

    • Health concerns around food and drink
    • Graph 3: concerns around the amount of the following found in food and non-alcoholic drinks, June 2020
    • Overweight and obesity in Germany
    • Graph 4: trends in body mass index (BMI), 1999-2017
    • Legal and political measures towards sugar reduction
    • Graph 5: types of information that would help consumers understand the sugar content of food and drink, June 2020
    • Age-related perceptions of sweetness
    • Graph 6: population by age group, 2014-24
    • Usage of sugars and sweeteners at home
  4. What consumers want and why

    • Sugar consumption and efforts to reduce it
    • Graph 7: opinion about the amount of sugar consumed from all food and drink, by age group, June 2020
    • Graph 8: consumers who are actively taking steps to limit or reduce the amount of sugar in the diet, by gender, June 2020
    • Graph 9: where consumers sit on the healthy diet spectrum, July 2019
    • Graph 10: actions taken to limit/reduce sugar intake, June 2020
    • Graph 11: consumers who cook from scratch to limit/reduce sugar intake, by gender and age, June 2020
    • Perception of sugars and sweeteners
    • Graph 12: perceptions of sugars and sweeteners, June 2020
    • Graph 13: perception of sugars and sweeteners as 'processed', June 2020
    • Graph 14: perceptions of cane and beet sugar types, June 2020
    • Graph 15: perception of sugars and sweeteners as 'natural', June 2020
    • Graph 16: perceptions of sweeteners, June 2020
    • Behaviours towards sugar and sweeteners in food and drinks
    • Graph 17: behaviours towards sugar and sweeteners in food and drink, June 2020
    • Attitudes towards sugar and sweeteners in food and drinks
    • Graph 18: attitudes towards sugar and sweeteners in food and drink, June 2020
    • Graph 19: agreement that beet sugar is more sustainable than cane sugar, by age groups, June 2020
  5. Launch activity and innovation

    • Usage of sugar and sweeteners in NPD
    • Graph 20: new food and drink launches, by use of sugars and sweeteners, Jan 2016-Aug 2020
    • Graph 21: drink launches by use of sugars and sweeteners, Jan 2016-Aug 2020
    • Graph 22: food launches in selected categories, by use of sugars and sweeteners, Jan 2016-Aug 2020
    • Use of low/no/reduced sugar claims in NPD
    • Graph 23: food and drink launches with sugar-related claims, Jan 2016-Aug 2020
  6. Appendix

    • A note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology

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