2022
9
Germany Attitudes towards Sustainability in BPC Market Report 2022
2022-05-25T09:02:25+01:00
REP53E5B27F_9FE3_4F7E_B2CB_9621820599AE
2195
151573
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"},{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"Sustainability","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/sustainability"}]
Report
en_GB
Purchasing of sustainable BPC is flat, but NPD is at an all-time high. Consumers rely on corporations and financial rewards to nudge them towards 'greener' habits. Susanne Krenz, Research…

Germany Attitudes towards Sustainability in BPC Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Germany Attitudes Towards Sustainability in BPC Market Report 2022 identifies consumers’ attitudes towards sustainability awareness in beauty/personal care brands, sustainable/eco-friendly beauty & personal care products, and the impact of the cost-of-living crisis on the German natural and organic cosmetics market. This report covers the Sustainable BPC Germany market size, market forecast, market segmentation and industry trends for the Organic Cosmetics market Germany.

Click here to view the German version of our Germany Attitudes towards Sustainability in BPC Market Report 2022.

Current Market Landscape

Despite their growing environmental awareness, consumers’ beauty and grooming behaviours have not changed much in recent years. The responsibility is on brands and manufacturers to drive sustainability awareness in beauty/personal care brands. Financial incentives and convenience are most likely to nudge the sustainable BPC consumer Germany.

Our organic cosmetics market Germany report shows that younger consumers are not the sole demographic interested in sustainable living: Over-55-year-olds are in fact more likely than average to recycle household packaging and shop locally. For them, interest in sustainability doesn’t constitute a barrier to uptake; instead, it’s breaking established habits. In order to achieve that, financial rewards can be instrumental.

German Natural and Organic Cosmetics Market Share and Key Industry Trends

Innovation in refills and broader distribution of sustainable/eco-friendly beauty & personal care brands will help address lack of availability and convenience, two critical barriers to uptake. The rising cost of plastic and ongoing changes to supply chains will necessitate further innovation across the BPC product lifecycle.

Despite some encouraging signs of post-pandemic recovery, inflation is tangible in the German natural cosmetics market and will likely drive BPC consumers towards private label brands and local companies. Also, rising plastic prices will continue to push innovation and sustainable efforts, albeit out of necessity.

  • 80% of Germans who say that it is important to use beauty and grooming products that contain sustainably sourced ingredients also bought eco-friendly beauty products in the last year.
  • 81% of Germans regularly bring their own bags when shopping.
  • 73% of German BPC buyers have used/are interested in refill concepts.
  • 83% of Germans acknowledge that everyone has a personal responsibility to protect the environment.

Future Trends in the Natural Beauty Market Germany

Better accessibility to green products will positively impact the sustainable BPC consumer Germany behavior while legislation restricting the use of microplastics and other pollutants will continue to challenge the industry.

Our organic cosmetics market Germany report has identified a lack of industry-wide eco standards as well as the resulting disillusionment on the part of consumers as one of the biggest threats in the market. Pending EU legislation as well as efforts by brands and manufacturers to introduce common eco standards can help to clear up confusion.

Another big opportunity in sustainable BPC are refillables. Positioning them as a lifestyle choice and making them financially viable for economically struggling consumers can boost their appeal.

Read on to discover more details or take a look at all of our German Sustainability and Beauty- & Personal Care Market Research.

Quickly Understand

  • Sustainable behaviours adopted by consumers.
  • Purchase of eco-friendly BPC products.
  • Usage of and interest in using BPC refill concepts.
  • Barriers to using refills including lack of availability and convenience.
  • Developments in sustainable launch activity and innovation in BPC.
  • Attitudes towards sustainability.

Covered in this Report

Products: Deodorants, facial skincare, fragrances, shaving and hair removal products, hand and body products (including skincare), colour cosmetics, haircare, hairstyling products.

Brands: Gucci, Aldi, Essence, The Hairoine Company, Swedish DTC, Estrid, Nuddy, Rossmann (Isana, Alterra Naturkosmetik), Diptyque, and more.

Expert Analysis from a Specialist in the Field

This report, written by Susanne Krenz, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends in the German Natural and Organic Cosmetics Market, and adds expert context to the numbers.

Purchasing of sustainable BPC is flat, but NPD is at an all-time high. Consumers rely on corporations and financial rewards to nudge them towards ‘greener’ habits.

Susanne Krenz
Susanne Krenz
Beauty & Personal Care Research Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: key economic data, in real terms, 2019-23
    • Graph 2: household and lifestyle issues faced in the last two months, 2022
    • Mintel predicts
    • Graph 3: BPC launches with plastic (unspecified) packaging, 2017-21
    • Opportunities
  2. MARKET DRIVERS

    • Graph 4: key economic data, in real terms, 2019-23
    • Graph 5: household and lifestyle issues faced in the last two months, March 2022
    • Graph 6: launches of skincare vs all BPC products containing sunflower oil, 2012-22
  3. WHAT CONSUMERS WANT AND WHY

    • Behaviours around sustainable living in general
    • Graph 7: consumer behaviours around sustainability, 2022
    • Graph 8: selected sustainable behaviours, by age, 2022
    • Graph 9: selected sustainable behaviours, by financial situation, 2022
    • Types of BPC products purchased
    • Graph 10: purchase of eco-friendly and regular personal care products, 2022
    • Graph 11: eco-friendly personal care products purchased, 2020 and 2022
    • Graph 12: purchase of eco-friendly and regular beauty products, 2022
    • Graph 13: eco-friendly beauty products purchased, 2020 and 2022
    • Usage of and interest in refills
    • Graph 14: interest in refill concepts, by country, 2021 and 2022
    • Graph 15: barriers to using BPC refill concepts, 2022
    • Behaviours around sustainability
    • Graph 16: attitudes towards sustainable BPC, 2022
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 17: NPD in BPC with ethical and environmental claims, 2017-21
    • Graph 18: total vs ethical/environmental launches in BPC, per category, 2021
    • Graph 19: NPD in BPC carrying ethical and environmental claims, by claim, 2019-21
    • Graph 20: BPC launches with plastic (unspecified) packaging, 2017-21
    • Graph 21: launches with ethical/environmental claims, by ultimate company, 2019-21
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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