2021
9
Germany Attitudes towards World Cuisines Market Report 2021
2021-09-30T15:02:38+01:00
REP5057215A_AA6B_42E7_9174_3F197457FF59
2995
142996
[{"name":"Consumer Attitudes","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-attitudes"},{"name":"World Cuisine","url":"https:\/\/store.mintel.com\/industries\/food\/world-cuisine"}]
Report
en_GB
Germans are keen travellers, and as COVID-19 has restricted their opportunities for physical travel, world cuisine brands offer a chance to travel through food. Annika Janicke, Research Analyst –…

Germany Attitudes towards World Cuisines Market Report 2021

$ 2,995 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the attitudes towards world cuisines in Germany including the behaviours, preferences and habits of the consumer.

Click here to view the German version of our Germany Attitudes towards World Cuisines Market Report 2021.

 

The vast majority of Germans (88%) eat world cuisines at home. Usage peaks among younger age groups but stands at a notable 81% of those aged 55+. As part of a drive to eat more healthily, 42% of world cuisine consumers prioritise healthy options when choosing products, and 46% would be encouraged to eat more if there was a wider range of healthier options.

Read on to find out more or take a look at all of our Germany Food Market Research.

Quickly Understand

  • At-home usage of different types of world cuisine products such as seasonings, sides, meals and accompaniments
  • Which world cuisines are most popular and how frequently they are eaten
  • Consumer interest in eating previously untried world cuisines, with Caribbean and Korean cuisines sparking the most interest
  • Important factors when choosing world cuisine products, such as ease, speed of preparation/cooking and healthiness
  • Barriers and opportunities for the market, such as recipe simplification and ingredient availability
  • Recent launch activity and how this fits with consumer demand and wider consumer trends

Covered in this report

Brands mentioned: Alfred Schuhbeck, Bodylab, Bofrost, Caribbean Style, Chef Select, Dulano, Edeka, Fairtrade Original, Farmer Naturals, Grill Meister, Hilcona, Jamie Oliver, Knorr, LikeMeat, Lunch Vegaz, Maggi, Ming Chu, Milram, My Street Food, Nuii, Nuts for.., Prozis, REWE, Sainsbury’s, School of Wok, Stark, Taste to Go, Tress Brüder, Vitasia, Walter Popp, etc.

Products covered:
This Report examines consumers’ attitudes towards world cuisines in Germany. For the purpose of this Report, world cuisines are defined as beyond European and United States foods (eg Chinese, Indian, Mexican/Tex-Mex and other international cuisines).

Expert analysis from a specialist in the field

Written by Annika Janicke, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Germans are keen travellers, and as COVID-19 has restricted their opportunities for physical travel, world cuisine brands offer a chance to travel through food.

Annika Janicke
Analyst – Food and Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on attitudes towards world cuisines
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Opportunities
  2. MARKET DRIVERS

    • Graph 1: key economic data, in real terms, 2019-22
    • Graph 2: age groups (incl projections), as a percentage of total population, 2020-30
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Usage of world cuisines at home
    • Graph 3: consumption of any world cuisines in the last three months, by age group, 2021
    • Graph 4: consumption of selected world cuisines in the last three months, 2021
    • Graph 5: repertoire of world cuisines eaten at home in the last three months, by age group, 2021
    • Graph 6: frequency of consuming individual world cuisines in the last three months, 2021
    • Interest in eating previously untried world cuisines
    • Graph 7: cuisines not eaten in the last three months but with interest in eating, 2021
    • World cuisine products eaten or used at home
    • Graph 8: consumption of selected world cuisine products in the last three months, 2021
    • Behaviours related to world cuisines
    • Graph 9: behaviours related to world cuisines, 2021
    • Graph 10: consumers who would be encouraged to try recipes by in-store ingredient displays and/or are always looking to try new dishes, by age group, 2021
    • Graph 11: consumers who enjoy adding an international flavour to traditional German dishes, by age group, 2021
    • Most important factors when choosing a world cuisine product
    • Graph 12: most important factors when choosing a world cuisine product, 2021
    • Graph 13: consumers who say ‘something everyone in the household will like’ is a top-three factor when choosing a world cuisine product, by gender, 2021
    • Graph 14: consumers who say premium-quality ingredients is a top-three factor when choosing a world cuisine product, by age group, 2021
    • Attitudes towards world cuisines
    • Graph 15: attitudes towards world cuisines, 2021
    • Graph 16: agreement that adding world cuisine ingredients/seasonings to vegetarian meals is a good way to make them tastier, by gender and age group, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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