2020
9
Germany Baby Food Market Report 2020
2020-02-25T12:01:37+00:00
REPE2E524A9_8F24_433E_A10F_D027552C36AF
2195
32652
[{"name":"Baby Food and Formula","url":"https:\/\/store.mintel.com\/industries\/food\/baby-food-formula"}]
Report
en_GB
Brands need to prove their worth over homemade options with enhanced nutritional benefits. Competition among brands and private labels is keeping prices in check. Hanna Mansour, Research Analyst –…

Germany Baby Food Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Baby Food – Germany market including the behaviours, preferences and habits of the consumer.

Echoing the focus on wellbeing in the wider food and drink market, as per Mintel Trend Total Wellbeing, tailoring baby food to meet babies’ needs at more defined stages of their development can provide stronger reassurance to parents that babies are getting all the essential nutrients for their best possible growth and development.

Read on to find out more or discover all of our Germany Food market research.

Quickly Understand

  • How to build trust in your baby food brand in the German market?
  • How to promote health-boosting and functional ingredients?
  • How can your brand limit the environmental impact of baby food packaging?
  • What is the usage of Baby food and drink in Germany?
  • What ingredients are most important for parents?
  • What are the most important factors when buying baby food?

Covered in this report

Brands mentioned: Babylove, BEBA, Bebivita, Bebocado, Alnatura Produktions- und Handels GmbH, Demeter, DM, DMK Deutsches Milchkontor GmbH, Freche Freunde, Groupe Danone S.A., Hero Group AG, Hipp GmbH & Co. Vertrieb KG, Inspired Start, Jufico GmbH, Kiddylicious, Little Freddie, Little Leaf, Nestlé S.A., Nuri, Simply Peanut, Spoonful One, Tee Fee, Yamo, etc.

Products covered:

  • Milk – This includes baby formula for ages up to 1 year. It is expressed as dry weight
  • Other – This includes all food and drink other than milk
  • Baby formula – This includes baby formula milk for ages up to 1 year. It is expressed as dry weight
  • Growing up – This includes milk for infants aged 1 year and over. It is expressed as dry weight
  • Biscuits/rusks/snacks – This includes fruit bakes, potato snacks, breakfast biscuits and rice cakes
  • Cereals – This includes breakfast cereals and rice cereals
  • Other baby food – This includes fish/meat floss snacks and other food products for babies and infants
  • Other drinks – This includes juice, water and other drinks
  • Wet foods – This includes purees, ready meals, meal accompaniments, desserts, yoghurts and baby cottage cheese

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Brands need to prove their worth over homemade options with enhanced nutritional benefits. Competition among brands and private labels is keeping prices in check.
Hanna Mansour
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: number of live births (000s), 2010-18
    • Mintel predicts
    • What consumers want, and why
    • Opportunities
    • The competitive landscape
    • Graph 2: company retail market shares of baby food by value and volume, 2019
    • Marketing mix
  2. market drivers

    • Graph 3: number of live births (000s), 2010-18
  3. What consumers want, and why

    • Usage of baby food and drink
    • Graph 4: Types of baby food fed/given to the youngest child
    • Graph 5: frequency of feeding/giving the following types of food/drink to the youngest child, October 2019
    • Factors most important for infant milk and awareness of ingredients in infant formula
    • Graph 6: Most important factors when buying infant formula, October 2019
    • Graph 7: familiarity with certain ingredients in infant formula and knowledge about their function, October 2019
    • Most important factors when buying baby/toddler food and snacks
    • Graph 8: most important factors when buying baby/toddler food and snacks, October 2019
    • Graph 9: average sugar content of baby food (excluding milk), 2015-19
    • Graph 10: baby food launches with organic claim, 2015-19
    • Behaviours related to baby food and drink
    • Graph 11: agreement with selected statements about baby food and drink, October 2019
    • Attitudes towards baby food and drink
    • Graph 12: attitudes towards baby food and drink, October 2019
  4. Launch activity and innovation

    • Graph 13: baby food launches, milk vs other food*, 2015-19
    • Graph 14: baby food and milk launches, by type, 2019
    • Graph 15: leading companies for baby food launches, 2019
    • Graph 16: baby food launches by type of launch, 2019
    • Graph 17: top 10 claims for baby food launches, 2015 and 2019
    • Advertising and marketing activity
  5. Market share

  6. market segmentation, size and forecast

  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast
    • Germany: value retail sales of baby food, 2014-24
    • Germany: volume retail sales of baby food, 2014-24
    • Germany: retail value sales of baby food, best- and worst-case forecast, 2019-24
    • Germany: retail volume sales of baby food, best- and worst-case forecast, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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