2020
9
Germany Beauty and Personal Care Retailing Market Report 2020
2020-01-22T12:01:32+00:00
REP6B9D0D34_8795_4648_BCD9_98A4CB04758D
2195
32423
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
Value is a priority for German BPC consumers, but price wars are making it difficult to compete on price alone and retailers need to find new ways to drive growth.

Germany Beauty and Personal Care Retailing Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Beauty and Personal Care Retailing – Germany market including the behaviours, preferences and habits of the consumer.

A preference for value and standard mass-market BPC brands is unlikely to disappear and retailers need to embrace the appetite amongst German BPC consumers for brands that offer premium products at more affordable prices, with own-label innovation an opportunity to differentiate product assortment in a crowded market.

Quickly Understand

  • How to create a differentiated value proposition?
  • How to shift your brand’s focus on education and transparency?
  • How to effectively blur the line between online and offline?
  • What are the challenges ahead for BPC retailers?
  • What innovations German consumers want to see more?
  • What are German BPC consumers’ purchasing behaviours?

Covered in this report

Brands mentioned: Amazon, Budnikowsky, dm-Drogerie Markt, Douglas Group, Henkel, Kiko Milano, L’Oréal, Lush, Milk Makeup,ModiFace, Müller, NYX, Primark, Rossmann, Schwanen-Parfümerie-Becker, Sephora, Stadt-Parfümerie Pieper, The Ordinary, UpCircle, Zalando, etc.

Products covered:

  • Beauty – including makeup and colour cosmetics, nail care, fragrances and skincare
  • Personal care – including haircare, body care, hair removal and everyday toiletries, such as oral hygiene, bathing and deodorants
  • BPC accessories and electricals – including hair and make-up brushes, hair styling tools, beauty and dental tools

Expert analysis from a specialist in the field

Written by Bettina Krechel, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Value is a priority for German BPC consumers, but price wars are making it difficult to compete on price alone and retailers need to find new ways to drive growth.
Bettina Krechel
Research Director

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: beauty and personal care brand preferences, November 2019
    • Graph 2: interest in in-store beauty and personal care retail innovations, November 2019
    • Graph 3: beauty and personal care shopping experience and guidance behaviours, November 2019
    • Opportunities
    • The competitive landscape
    • Graph 4: estimated distribution of spending on beauty and personal care products, 2019
  2. market drivers

    • Graph 5: gross domestic product, price-adjusted, 2009-19
    • Graph 6: consumer prices of personal care items, annual % change, 2014-19
    • Graph 7: real wage growth – inflation vs disposable income, 2015-19
    • Graph 8: annual % change in the population, by age, 2014-18
  3. Market Activity

    • Sector size and forecast
    • Consumer spending
    • Channels of distribution
    • Graph 9: estimated distribution of spending on beauty and personal care products, 2019
  4. What consumers want, and why

    • Purchase of beauty and personal care products
    • Graph 10: beauty and personal care items purchased in the last 12 months, November 2019
    • Graph 11: beauty items purchased in the last 12 months, November 2019
    • Graph 12: personal care items purchased in the last 12 months, November 2019
    • Graph 13: beauty and personal care items purchased in the last 12 months, by age and gender, November 2019
    • Graph 14: repertoire of beauty and personal care items purchased in the last 12 months, by gender, November 2019
    • Graph 15: attitudes towards beauty and grooming, 2019
    • Brand preferences
    • Graph 16: beauty and personal care brand preferences, November 2019
    • Channels used
    • Graph 17: channels used to purchase beauty and personal care items in the last 12 months, by age, November 2019
    • Retailers used
    • Graph 18: types of retailer used to purchase beauty and personal care items in the last 12 months, November 2019
    • Graph 19: specialist retailers used to purchase beauty and personal care items in the last 12 months, November 2019
    • Graph 20: grocery/discount retailers used to purchase beauty and personal care items in the last 12 months, November 2019
    • Graph 21: other retailers used to purchase beauty and personal care items in the last 12 months, November 2019
    • Graph 22: types of retailer used to purchase beauty and personal care items in the last 12 months, by gender, November 2019
    • Graph 23: types of retailer used to purchase beauty and personal care items in the last 12 months, by age, November 2019
    • Graph 24: repertoire of retailers used to purchase beauty and personal care items in the last 12 months, by gender, November 2019
    • Satisfaction with the retail experience
    • Graph 25: satisfaction with the retailer where consumers spent the most on beauty and personal care products in the last 12 months, November 2019
    • Graph 26: overall satisfaction with the retailer where consumers spent the most on beauty and personal care products in the last 12 months – key driver output, November 2019
    • Interest in innovations
    • Graph 27: interest in in-store beauty and personal care retail innovations, November 2019
    • Graph 28: interest in in-store beauty and personal care retail innovations, by age, November 2019
    • Purchasing behaviours
    • Graph 29: beauty and personal care shopping experience and guidance behaviours, November 2019
    • Graph 30: beauty and personal care shopping experience and guidance behaviours, by age and gender, November 2019
    • Graph 31: beauty and personal care sustainable purchasing behaviours, November 2019
    • Graph 32: beauty and personal care sustainable purchasing behaviours, by age and gender, November 2019
    • Graph 33: beauty and personal care brand and product selection behaviours, November 2019
    • Graph 34: beauty and personal care brand and product selection behaviours, by age and gender, November 2019
  5. Retailer Activity

    • Leading Specialists
    • Market share
    • Graph 35: leading BPC specialist's estimated share of all consumer spending on beauty and personal care, 2018
    • Graph 36: leading BPC specialists' estimated share of all retail sales through health and beauty specialists, 2018
    • Online
    • Graph 37: online purchases in the last 12 months, 2013-18
    • Graph 38: online sales of drugstore products, 2014-18
    • Graph 39: behaviours around BPC social media tutorials and reviews, 2019
    • Retail Innovation
    • Company Profiles
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – sector/market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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