2024
8
Germany Beauty and Personal Care Retailing Market Report 2024
2024-04-02T11:01:31+01:00
REP954274B3_B912_4518_837E_36A71D313C34
2995
171995
[{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
Our Germany BPC products report shows that retailers are focusing on an improved shopping experience, shaped by an omnichannel approach, while keeping affordability and convenience in mind. Franziska Kartheus…
  1. /
  2. All Industries
  3. /
  4. Retail
  5. /
  6. Health and Beauty Retail
  7. /
  8. Germany Beauty and Personal Care Retailing Market Report 2024

Germany Beauty and Personal Care Retailing Market Report 2024

Reports - What's Included
  • Multiple Report Formats
  • Access to our Clients Portal
  • Interactive Databook
  • Custom Presentation Tool

Stay ahead of the curve and future-proof your business with Mintel’s Germany BPC Retailing Market Report 2024. Our full report is packed with consumer-led market intelligence, beauty and personal care retail trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the German BPC retail market including the Germany BPC retailing market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook of the German BPC retail market, including market drivers and expert insights.
  • Purchase channels and outlets in the BPC industry Germany, and products bought by consumers.
  • Reasons for shopping in store rather than online.
  • The impact of social media on retail in the Germany beauty and personal care industry.
  • How your business can tap into opportunities to increase your Germany BPC retailing market share.

An Overview of the Germany Beauty and Personal Care Industry

The German BPC retail market is slowly recovering after several challenging years due to the pandemic. The cost of living crisis has encouraged the ‘lipstick effect’, benefitting retailers as German consumers seek small ways to treat themselves.

While the ‘lipstick effect’ continues to encourage the purchase of small beauty treats, consumer confidence is slowly recovering, however, there is a risk of downtrading among consumers with tight budgets.

German BPC Retail Market: What Consumers Want and Why

  • Consumer Spending Behaviour: Germans are savvy spenders when it comes to beauty and personal care products and budget-friendly options. 64% of German shoppers think value own label is as effective as premium own label, meaning discounters and budget own-label options can benefit, whereas high-end retailers must prove their worth. Transparent pricing or high-end experiences can help them stand out.
  • Sustainability in the BPC Industry Germany: Sustainability is no longer just a buzzword, but a consumer expectation. This is reflected in BPC retailers’ strategies and goals. Sustainability is at the forefront of product development and retailing concepts, driven by consumer expectations and government regulations. Consumers also want transparency around ‘green’ issues. The Green Claims Directive responds to this desire for transparency and aims to regulate sustainability claims to tackle greenwashing and will impact how BPC products are marketed to and perceived by consumers.
  • German BPC Retail Market Channels: Although more people are shopping online now compared to previous years, offline stores remain the key channel for most, with 85% of Germans shopping for BPC products in store. A reason for that is that physical shops offer the ability to test and discover new products. Some retailers are making in-store shopping even more convenient and welcoming by facilitating one-stop shops and an inclusive environment.

German BPC Retail Market Forecast

  • The future is digital, and technology is being leveraged to enhance the customer experience in store and online, with advances in generative AI enabling improved virtual testing. This will result in an evermore seamless transition between in-store and online experiences.

To learn how to connect with your audience, purchase our Germany BPC Retailing Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Amazon, DM, H&M, Zara, Asos, Rossmann, Müller, Alnatura, Alverde, GreenZero, Lookfantastic, Edeka, Rewe, Aldi, Lidl, Cien, Beiersdorf, Douglas, Little Wonderland, L’Oréal, Flaconi, Heinemann, Esteé Lauder, Perfect Corp., Rituals, Acqua di Parma, Charlotte Tilbury, L’Occitane, BuzzFeed, Giftbox.ai, e.l.f., Klarna, TikTok Shop, budni, and many more.

Products: Deodorant, body spray, oral hygiene, soap, bath, and shower products, haircare, body skincare, facial skincare, shaving and hair removal products, fragrance, aftershave, makeup, nailcare, beauty accessories, electronic beauty appliances, and more.

Additional Features Included with Your Purchase:

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights on the BPC Industry Germany

This report, written by Franziska Kartheus, Associate Analyst, delivers in-depth commentary and analysis to highlight Germany beauty and personal care industry trends and add expert context to the numbers.

Our Germany BPC products report shows that retailers are focusing on an improved shopping experience, shaped by an omnichannel approach, while keeping affordability and convenience in mind.

Franziska Kartheus, Associate Analyst
Franziska Kartheus
Associate Analyst

Collapse All
    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Graph 1: BPC launches with an ethical & environmental claim, 2020-24
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 2: drugstores shopped with online or in store for BPC products, 2021-23
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-25
    • Graph 4: financial confidence index, 2022-24
    • Graph 5: consumer price index, BPC and overall, 2019-23
    • Environmental and demographic factors
  3. WHAT CONSUMERS WANT AND WHY

    • Purchase of BPC products
    • Graph 6: BPC products bought in the last 12 months, 2020-23
    • Graph 7: types of personal care products bought in the last 12 months, 2020-23
    • Graph 8: types of beauty products bought in the last 12 months, 2020-23
    • Graph 9: products bought in the last 12 months, by gender, 2023
    • Channels and retailers used for BPC shopping
    • Graph 10: purchase channel for BPC products bought in the last 12 months, 2023
    • Graph 11: BPC products bought in the last 12 months by place of purchase and category, 2023
    • Graph 12: types of retailers from which BPC products have been bought in the last 12 months, 2023
    • Graph 13: top three retail channels shopped with for BPC products in the past 12 months, men by age, 2023
    • Graph 14: top four retail channels shopped with for BPC products in the past 12 months, women by age, 2023
    • Graph 15: repertoire of BPC retailers shopped with, by age, 2023
    • Graph 16: drugstores shopped with online or in store for BPC products in the last 12 months, 2021-23
    • Graph 17: grocery retailers shopped with online or in store for BPC products in the last 12 months, 2021-23
    • Graph 18: perfumeries shopped with online or in store for BPC products in the last 12 months, 2021-23
    • Graph 19: online-only retailers shopped with online for BPC products in the last 12 months, 2021-23
    • Reasons for shopping in store over online
    • Graph 20: reasons for shopping BPC products in store over online in the last 12 months, 2023
    • Buying BPC products as gifts
    • Graph 21: BPC products bought as a gift in the last 12 months, 2023
    • Graph 22: agreement that using AI to generate gift ideas is appealing, by generation, 2023
    • Attitudes towards shopping for BPC products
    • Graph 23: select financial attitudes towards shopping for BPC products, 2023
    • Graph 24: agreement that social media platforms are the best way to search for BPC product inspiration, by generation, 2023
    • Graph 25: agreement that buying directly from social media platforms is a good way to keep up with trends, by generation, 2023
  4. Retailer Activity

    • Retail innovation – in store
    • Retail innovation – online
  5. Market Activity

    • Sector size and forecast
    • Graph 26: retail value sales of BPC products by category, 2019-23
    • Graph 27: online sales of drugstore products, 2016-23
    • Leading retailers
  6. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
  • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
  • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Browse our sample PDF report below:

Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
$ 2,995 (Excl.Tax)
  • Instant access when you pay by credit card
  • Save up to 20% when you purchase multiple reports
Buy now

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

Global Outlook on Sustainability: A Consumer Study 2024-25

$ 6,300$ 26,000

Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

Find out more

Germany Online Beauty Market Report 2022

$ 2,995

COVID-19 has given online beauty an impressive boost. In a post-pandemic retail environment, whoever provides the best omnichannel experience will come out on top. Susanne Krenz, Research Analyst...

Find out more

Germany Clothing Retailing Market Report 2024

$ 2,995

Germany's clothing retail market is experiencing a transformation – with a focus on digitalisation, sustainability, and enhanced consumer engagement – as economic challenges drive the need for innovation...

Find out more

Germany Grocery Retailing Market Report 2025

$ 2,995

76% of grocery shoppers prefer discounts over other rewards, showing a strong bias towards value as a result of the cost-of-living crisis. However, 45% of grocery...

Find out more

Germany Online Retailing: Delivery, Collection and Returns Market Report 2024

$ 2,995

60% of German online shoppers returned items due to poor quality in the 12 months to October 2024, emphasising the need to set...

Find out more

German Non-Food Discount Shopper 2024

$ 2,995

Non-food discounters in Germany are outpacing their food counterparts and other retailers, as 70% of Germans shop at homeware discounters and 66% at fashion discounters. Takko...

Find out more

Trusted by global industry leaders

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch

Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon

We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Marie Stafford, European Director, The Innovation Group, Wunderman Thompson

At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.

Alana Gavin, VP Research and Insights, Jackman

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more