2021
9
Germany Beauty and Personal Care Retailing Market Report 2021
2021-02-26T14:02:50+00:00
REP587CCCA0_5CA6_47B9_85D7_59B6FCFEDCEA
2195
134991
[{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
BPC retail growth was slightly affected by COVID-19, but factors like one-stop shopping and limited budgets will intensify competition from the supermarkets and discounters. Carolin Jaretzke, Associate Director Retail…

Germany Beauty and Personal Care Retailing Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Beauty and Personal Care Retailing – Germany market including the behaviours, preferences and habits of the consumer.

Click here to view the latest version (2022) of our Germany Beauty & Personal Care Retailing Market Report (DE Version).

The COVID-19 outbreak and its impact has shaken the BPC sector with less consumer spending on most beauty products, but it did lead to an increase in hygiene-related ones. With the closure of perfumeries and beauty stores, those retailers saw a significant impact on sales, while chemists remained open and grew in 2020.

Quickly Understand

  • How have Beauty and Personal Care Trends evolved in Germany?
  • How to tap into Beauty & Personal Care online retailing?
  • How to tap into hygienic ways to test products?
  • How can your brand go beyond sustainability and localism?
  • What are German consumers’ brand preferences?
  • What are the retailers used to buy BPC products?

Covered in this report

Brands mentioned: Amazon, Aromatherapy Associates, Balea, Budnikowsky, Butcher’s Son, Clear, Co-op, dm-Drogerie Markt, dmBio, Douglas, Dr. Susanne von Schmiedeberg, Ecco Verde, EDEKA, Euler Hermes, Flaconi, Hornbach, HSE24, Hubert Burda Media, Kohl Kreatives, Kuna, Lavera, L’Oréal, Lush GmbH, MediaMarkt, Mousquetaire, Müller-Drogerie, Murnauer, Natura, Neste, Nivea Men, OBI, Parfumdreams, Penny, Pieper, Puig, RdeL Young, Rituals, Rossmann, Schwanen-Parfümerie-Becker, Seinz, Signal Iduna, Stadt-Parfümerie Pieper, Taobao, The Laundress, TikTok, YouTube, Yves Rocher, Zalando, etc.

Expert analysis from a specialist in the field

Written by Carolin Jaretzke, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

BPC retail growth was slightly affected by COVID-19, but factors like one-stop shopping and limited budgets will intensify competition from the supermarkets and discounters.
Carolin Jaretzke
Associate Director – Retail

Table of Contents

  1. EXECUTIVE SUMMARY

    • The impact of COVID-19 on beauty and personal care retailing
    • Market context
    • Mintel predicts
    • Graph 1: estimated BPC retailing sales and forecast, 2015-25
    • What consumers want and why
    • Graph 2: statements about beauty and personal care products consumers agree or disagree on, October 2020
    • Opportunities
    • The competitive landscape
    • Marketing mix
  2. MARKET DRIVERS

    • Graph 3: level of concern over the health impact of COVID-19, March-December 2020
    • Graph 4: level of concern over the lifestyle impact of COVID-19, March-December 2020
    • Graph 5: key economical data, October 2020
    • Graph 6: total population by age, % share, 2020-30
  3. MARKET ACTIVITY

    • Sector size and forecast
    • Graph 7: estimated BPC retailing sales and forecast, 2015-25
    • Consumer spending
    • Graph 8: categories consumers expect to spend more or less on over the next month, 7 January-15 January 2021
    • Graph 9: Consumer Price Index total, November 2018-November 2020
    • Channels of distribution
    • Graph 10: estimated distribution of spending on beauty and personal care products, 2020
  4. WHAT CONSUMERS WANT AND WHY

    • Purchase of beauty and personal care products
    • Graph 11: BPC products consumers bought in the last 12 months, November 2019 vs October 2020
    • Graph 12: number of BPC products shopped by consumers in the last 12 month, October 2020
    • Graph 13: number of BPC products consumers bought in the last 12 month, October 2020
    • Graph 14: BPC products consumers have bought in the last 12 months, by gender, October 2020
    • Brand preferences
    • Graph 15: brands consumers typically buy for each of the following beauty and personal care products, October 2020
    • Graph 16: brands consumers typically buy for each of the following beauty/personal care products, by generation, October 2020
    • Graph 17: BPC NPD, branded vs private label, Q1 2018-Q4 2020
    • Channels used
    • Graph 18: channels consumers used to shop for beauty and personal care products in the last 12 months, by age, October 2020
    • Graph 19: channels used to shop for beauty and personal care products in the last 12 months, October 2020
    • Retailers used
    • Graph 20: retailers where consumers bought beauty and personal care products either in store or online in the last 12 months, November 2019 vs October 2020
    • Graph 21: online retailers where consumers bought beauty and personal care products either in store or online in the last 12 months, November 2019 vs October 2020
    • Graph 22: food discounters where consumers bought beauty and personal care products either in store or online in the last 12 months, November 2019 vs October 2020
    • Graph 23: retailers where consumers bought beauty and personal care products either in store or online in the last 12 months, October 2020
    • Graph 24: number of retailers where consumers bought beauty and personal care products in store or online in the last 12 months, by gender and age, October 2020
    • Interest in innovations
    • Graph 25: innovations BPC shoppers are interested in, October 2020
    • Graph 26: innovations BPC shoppers are interested in, October 2020
    • Purchasing behaviours
    • Graph 27: general statements about beauty and personal care products consumers agree or disagree on, October 2020
    • Graph 28: statements about beauty/personal care products consumers agree or disagree on, October 2020
    • Graph 29: factors consumers look out for when shopping for BPC products, October 2020
    • Graph 30: statements about beauty and personal care products consumers agree or disagree on, COVID-19-related, October 2020
    • Graph 31: statements about social media in relation to beauty and personal care products consumers agree or disagree on, October 2020
    • Graph 32: statements about supporting causes and diversity relating to beauty and personal care products consumers agree or disagree on, October 2020
  5. RETAILER ACTIVITY

    • Leading retailers
    • Market share
    • Online
    • Graph 33: online sales of beauty and health products, 2015-20
    • Graph 34: beauty products consumers shopped at Amazon in the last 12 month, by gender and age, October 2020
    • Retail innovation
    • Advertising and marketing activity
    • Company profiles
  6. APPENDIX

    • A note on COVID-19
    • Forecasting during the COVID-19 pandemic
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – sector/market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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