2022
9
Germany Beauty and Personal Care Retailing Market Report 2022
2022-03-16T17:02:59+00:00
REP3557DDE0_8D47_4D58_A226_8E8A53D07036
2195
148895
[{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
As ecommerce grows and opportunities in health technology and private labels arise, it will be important to blend the benefits of both online and offline channels. Irene Brockie, Research…

Germany Beauty and Personal Care Retailing Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Germany BPC Retailing Market Report identifies consumers’ attitudes towards the benefits of BPC products in regards to self-care, sustainable BPC products, and the impact of the rising cost of living on BPC retailing in Germany. This report covers the German BPC retailing market size, market forecast, market segmentation and industry trends for the German BPC retail market.

Click here to view the German version of our Germany Beauty & Personal Care Retailing Market Report 2022.

 

Current Market Landscape

Although sales of make-up and cosmetics have not yet reached pre-COVID levels – with beauty a low priority during periods of lockdown – the overall BPC Industry Germany is recovering well. Certain BPC categories – such as hygiene (e.g. sanitisers, soap) and wellness – are benefitting directly from an increase in consumer demand as wellness and self-care needs are high on consumers’ lists.

The online channel is continuing a strong growth trajectory, and value is becoming more important than ever as German consumers experience the effects of inflation, which demands that brands introduce innovations across all price points to cater to consumers of differing financial means as they are in fierce competition with traditional BPC retailers.

German BPC Retailing Market Share and Key Industry Trends

Consumers will continue to show interest in self-care, but may be more conscious of spending higher amounts on BPC categories as the cost of living rises. In this instance, they may choose to redirect spend towards other areas. Interest in innovations such as beauty subscriptions will go up and remain strong, although awareness of sustainability will continue to increase as consumers demand more sustainable options from BPC retailers.

  • 31% of German BPC shoppers are interested in a wider range of sustainable options.
  • 43% of the market share in Germany are estimated to be held by private labels.
  • 29% stated that they were cutting back on non-essential spending.
  • 49% of German consumers agree that using beauty/grooming products makes them feel good about themselves.

Future Trends in the German BPC Retail Market

The sector will recover well in the long-term, as normal life resumes fully and demand for categories such as make-up begins to increase more significantly. Consumers will continue to show interest in products which support their personal wellbeing, but will chase value through private label and mass-market brands.

Moreover, there are valuable opportunities for BPC brands within the health technology space, and retailers should explore possibilities for partnering with health tech companies to deepen customer engagement and increase sales.

Read on to discover more details or take a look at all of our German Beauty and Personal Care market research.

Quickly Understand

  • The short-, medium- and long-term impact of COVID-19 on the beauty and personal care retailing sector.
  • The type of products and brands consumers are buying.
  • The shift in channels used to shop for beauty and personal care products.
  • Interest in innovations when shopping for products.
  • Frequency of purchase and key purchase drivers.
  • Growing awareness of sustainability as well as consumer demand for more transparency regarding ingredient origins.
  • Changes in shopping behaviours and the difference in trust of lower-priced products versus more premium/exclusive products.

Covered in this Report

Products: Eye shadow, painters, haircare (shampoo), skincare (body, facial), toiletries (toothpaste, deodorant), makeup, fragrance, aftershave, and more.

Brands: Harry’s, Morning Glory, Hims, dm (Balea), Rossmann (Isana), Douglas Home Spa, Rituals, Flaconi, and more.

Expert Analysis from a Specialist in the Field

This report, written by Irene Brockie, a leading research analyst in the retail sector, delivers in-depth commentary and analysis to highlight current trends in the German BPC retail market, and adds expert context to the numbers.

As e-commerce grows and opportunities in health technology and private labels arise, it will be important to blend the benefits of both online and offline channels.

Irene Brockie
Irene Brockie
Retail Analyst

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: leading beauty and personal care specialists’ market share of all consumer spending on bodycare, 2021
  2. market drivers

    • Graph 2: key economic data, in real terms, 2019-23
    • eCommerce
    • Population demographics
    • Graph 3: population structure by age, 2020-30
    • Ethnic diversity
  3. MARKET ACTIVITY

    • Sector size and forecast
    • Graph 4: retail value sales at health and beauty specialists* (excl VAT), 2016-21
    • Consumer spending
    • Graph 5: changes to usual spending habits compared to before the COVID-19 outbreak, by category, 2021
    • Channels of distribution
    • Graph 6: channels of distribution within retail for the beauty and cosmetics market, 2021
  4. What consumers want and why

    • Purchase of beauty and personal care products
    • Graph 7: beauty and personal care products bought by consumers (for themselves or others) in the last 12 months, 2020 vs 2021
    • Graph 8: repertoire of beauty/personal care products purchased, 2021
    • Graph 9: beauty and personal care products bought by consumers (for themselves or others) in the last 12 months, NET, by gender, 2021
    • Graph 10: types of brands typically bought for beauty/personal care products, 2021
    • Graph 11: types of brands typically bought for beauty/personal care products, by generation, 2021
    • Graph 12: repertoire of types of beauty/personal care brands bought, by product category, 2021
    • Graph 13: frequency at which consumers bought beauty/personal care products not previously bought for themselves in the last 12 months, 2021
    • Purchasing methods
    • Graph 14: methods by which beauty/personal care products were bought in the last 12 months, NET, 2020 vs 2021
    • Retailers shopped at
    • Graph 15: retailers from which beauty/personal care products have been bought (either in stores or online) in the last 12 months, NET, 2021
    • Graph 16: retailers from which beauty/personal care products have been bought (either in stores or online) in the last 12 months, 2021
    • Graph 17: retailers from which beauty/personal care products have been bought (either in stores or online) in the last 12 months, 2021
    • Graph 18: retailers from which beauty/personal care products have been bought (either in stores or online) in the last 12 months, by gender, 2021
    • Purchase drivers of new BPC products
    • Graph 19: factors which encourage consumers to buy new beauty/personal care products for themselves, 2021
    • Interest in innovations
    • Graph 20: innovations that consumers would be interested in when shopping for beauty/personal care products, 2021
    • Consumer behaviours in relation to beauty and personal care shopping
    • Graph 21: consumer behaviours in relation to purchasing beauty/personal care products, 2021
  5. RETAILER ACTIVITY

    • Leading retailers
    • Market share
    • Graph 22: leading beauty and personal care specialists’ market share of all consumer spending on bodycare, 2021
    • Online
    • Retail innovation
    • Advertising and marketing activity
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology and language usage
    • Appendix – TURF analysis methodology
    • Appendix – market share methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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