The Germany BPC Retailing Market Report identifies consumers’ attitudes towards the benefits of BPC products in regards to self-care, sustainable BPC products, and the impact of the rising cost of living on BPC retailing in Germany. This report covers the German BPC retailing market size, market forecast, market segmentation and industry trends for the German BPC retail market.
Although sales of make-up and cosmetics have not yet reached pre-COVID levels – with beauty a low priority during periods of lockdown – the overall BPC Industry Germany is recovering well. Certain BPC categories – such as hygiene (e.g. sanitisers, soap) and wellness – are benefitting directly from an increase in consumer demand as wellness and self-care needs are high on consumers’ lists.
The online channel is continuing a strong growth trajectory, and value is becoming more important than ever as German consumers experience the effects of inflation, which demands that brands introduce innovations across all price points to cater to consumers of differing financial means as they are in fierce competition with traditional BPC retailers.
Consumers will continue to show interest in self-care, but may be more conscious of spending higher amounts on BPC categories as the cost of living rises. In this instance, they may choose to redirect spend towards other areas. Interest in innovations such as beauty subscriptions will go up and remain strong, although awareness of sustainability will continue to increase as consumers demand more sustainable options from BPC retailers.
The sector will recover well in the long-term, as normal life resumes fully and demand for categories such as make-up begins to increase more significantly. Consumers will continue to show interest in products which support their personal wellbeing, but will chase value through private label and mass-market brands.
Moreover, there are valuable opportunities for BPC brands within the health technology space, and retailers should explore possibilities for partnering with health tech companies to deepen customer engagement and increase sales.
Read on to discover more details or take a look at all of our German Beauty and Personal Care market research.
Products: Eye shadow, painters, haircare (shampoo), skincare (body, facial), toiletries (toothpaste, deodorant), makeup, fragrance, aftershave, and more.
Brands: Harry’s, Morning Glory, Hims, dm (Balea), Rossmann (Isana), Douglas Home Spa, Rituals, Flaconi, and more.
This report, written by Irene Brockie, a leading research analyst in the retail sector, delivers in-depth commentary and analysis to highlight current trends in the German BPC retail market, and adds expert context to the numbers.
As e-commerce grows and opportunities in health technology and private labels arise, it will be important to blend the benefits of both online and offline channels.
Irene Brockie
Retail Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 2,195
Our Germany BPC products report shows that retailers are focusing on an improved shopping experience, shaped by an omnichannel approach, while keeping affordability and convenience in mind. Franziska...
Find out more£ 2,195
Despite economic challenges, Germany's online fashion retail market shows growth potential through tech integration, sustainability, and omnichannel strategies. Adapting to cautious spending is key, with digital innovation driving...
Find out more£ 2,195
German drugstores are thriving, with 88% of Germans shopping at these locations. Leading brands like dm and Rossmann rival the popularity of major...
Find out more£ 2,195
German drugstores are thriving, with 88% of Germans shopping at these locations. Leading brands like dm and Rossmann rival the popularity of major...
Find out more£ 2,195
COVID-19 has given online beauty an impressive boost. In a post-pandemic retail environment, whoever provides the best omnichannel experience will come out on top. Susanne Krenz, Research Analyst...
Find out more£ 2,195
The slowdown in online beauty and personal care purchases is set to reverse. Retailers can engage buyers via omnichannel offerings, target men with tech, and use personal data...
Find out more
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
