Germany Beauty and Personal Care Retailing Market Report 2023
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Discover the latest Germany beauty market trends and how they are impacting the Germany beauty and personal care industry! Our Beauty and Personal Care Market Report 2023 is packed with valuable insights on consumer attitudes, Germany beauty and personal care market size and a market forecast on the revenue in the beauty and personal care market. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing!
According to Mintel’s beauty and personal care market report, the Germany beauty and personal care industry proves more resilient to inflation than other markets and showed a healthy growth in 2022. Merely the ecommerce channel has seen a slight decline in sales as consumers return to in-store shopping.
While traditional retailers benefit from customers returning to physical shops after pandemic-related closures, consumers’ buying habits are affected by a new sensitivity to hygiene, which is challenging traditional in-store testers. The ability to test products is a key reason to shop at a particular retailer, and many consumers have reported that not being able to test a product in store creates a purchase barrier for them.
In the light of rising prices and squeezed incomes, consumers are looking for ways to uplift themselves. Thus, the lipstick effect strengthens the Germany beauty and personal care industry as consumers look for affordable ways to indulge. Germany’s BPC consumers are using a variety of cost-cutting measures, such as switching to less expensive brands or using fewer products. This is leading to more streamlined beauty routines as a new trend for minimalism emerges in beauty.
To maintain beauty and personal care market growth, retailers will have to match consumers’ expectations of a seamless online/offline shopping experience by introducing fast click-and-collect services or new technologies to test and try products.
Convenient services like click-and-collect can reduce other pain points in Germany beauty and personal care retailing, keeping local shops attractive to consumers.
Moreover, long-term factors like sustainability and demographic changes will re-emerge as key drivers after years of inflation and frugal consumer behaviour. Brands can further environmentally friendly shopping habits through solutions like refill stations. Additionally, innovative AI tools will be used to recommend the right products for customers’ skin type. This offers local retailers the opportunity to let consumers sample products in a safe way.
To discover more about the Germany Beauty and Personal Care Industry, read our Germany Diversity in BPC Market Report 2023, or take a look at our extensive Beauty and Personal Care Market Research.
Products: Beauty products (makeup, colour cosmetics, nailcare, fragrances, skincare), personal care (haircare, bodycare, hair removal, everyday toiletries, oral hygiene, bathing, deodorants), BPC accessories and electricals (hair and makeup brushes, hair styling tools, beauty and dental tools).
Brands: L’Occitane, Rossmann, DM (no planet B, Balea), Müller, Budni, TikTok, Thierry Mugler, Kjaer Weis, L’Oréal, NIVEA, Douglas Collection, Estée Lauder, Clinique, Amazon, Flaconi, Walmart, Space NK, By Terry, Mario Badescu, FOREO, Patchology, and many more.
This report, written by Silke Lambers, Senior Research Analyst, delivers in-depth commentary and analysis to highlight current Germany beauty market trends, revenue in the beauty and personal care market, and adds expert context to the numbers.
The Germany beauty and personal care industry will grow robustly in 2023, with cash-strapped consumers staying faithful to drugstores while retail innovations offer additional growth potential.
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.