Germany The Beauty Regime Market Report 2023
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Germans with skin concerns derive confidence from their routines. Evolving gender roles and work lives create opportunities to reposition self-care. Franziska Kartheus, Junior Research Analyst, Germany…

Germany The Beauty Regime Market Report 2023

£ 2,195 (Excl.Tax)


Get ahead with Mintel’s insight on the latest German beauty consumer trends and learn how they are impacting the Beauty Market Germany! Our Germany Beauty Regime Market Research Report 2023 is packed with insights on German consumer attitudes. By purchasing this report, you’ll have the knowledge of German beauty products market size, market share, and forecasted growth.

Quickly Understand German Beauty Consumer Trends

  • The frequency of routine tasks performed by Germans when getting ready in the morning, or before going to bed.
  • The time spent on daily routines and how Germans prioritise their time.
  • Skin concerns experienced by Germans and how this impacts their choice in finding a suitable regime.
  • What do German consumers prioritise in their beauty regime?
  • Behaviours towards the beauty regime.

Overview: The Beauty Regime Germany Market Research

As hybrid working becomes the norm, the beauty routines of Germans become more flexible in when and how much time they spend on their regime. Going forward, this will open up new opportunities for brands to encourage flexibility and self-care throughout the day.

A new emerging target group showing interest in the beauty regime are young men who, exposed to consumer beauty trends on social media, are beginning to explore beauty and grooming products beyond sheer utility. However, men remain an underserved group in the beauty market Germany.

German Beauty Consumer Trends: What Consumers Want and Why

Post-pandemic and amid soaring inflation rates, Germans are reevaluating their priorities. Many focus on speed and effectiveness, and are embracing more minimalist approaches to beauty. This increases the German beauty products market share of hybrid and multipurpose concepts, due to their high value for money and time-saving aspects.

German consumers value self-care and draw confidence from their personal regime and enjoy exploring new products. German beauty products market volume is set to increase, but brands will have to prove their claims more than ever now to not lose their German beauty products market share.

  • Consumer Beauty Trends: Skin concerns are at the centre of attention, with 70% of Germans having one or more skin concerns. Brand can offer guidance to find products that actually work.
  • The Beauty Regime Germany Market Research and Consumer Behaviour: Approximately 50% of Germans spend between 5 and 15 minutes on their beauty routines.
  • Beauty Market Opportunities: 73% of men aged 16-34 who do beauty/grooming tasks feel that always looking their best is important to them. Brands can tap into this underserved sector of the German beauty market.

Beauty Market Germany Forecast and Opportunities

With skin concerns at the centre of Germans’ attention, they will be looking for guidance to find products that work. Brands can provide new technologies to offer and improve personalised options tailored to individual skin conditions and concerns.

To learn more about how you can normalise concerns to connect with your audience, purchase our full report about Germans’ beauty routines and regimes. Changing attitudes and priorities, and new technological innovation hold an array of opportunities you can tap into to gain a head start on the future of the Beauty Market Germany.

To discover more about the Consumer Beauty Trends in Germany, read our Germany Diversity in BPC Market Report 2023, or take a look at our extensive Beauty and Personal Care Market Research.

Covered in this Report

Products: Brushes, combs, hair styling products, fragrances, bodycare products (moisturisers), bath and shower products, haircare products, hair removal products, nailcare (polish), and many more.

Brands: Typology, Kneipp, Dr. Grandel, Garnier, #be Routine, Junglück, facefactory, Revolution, Kylie Cosmetics, Nivea, Manhattan, Clarins, Fenty Skin, Maybelline, Kohl, JACKS, Givenchy, Clinique, Nø Cosmetics, L’Oréal, Purity Cosmetics, Guhl, Dossier, Origins, Ogx Beauty, and many more.

Expert Insights into the Beauty Market Germany

This report, written by Franziska Kartheus, Junior Research Analyst, delivers in-depth commentary and analysis to highlight current German beauty consumer trends, insights on German beauty products market volume, and adds expert context to the numbers.

Germans with skin concerns derive confidence from their routines. Evolving gender roles and work lives create opportunities to reposition self-care.

Franziska Kartheus, Junior Research Analyst
Franziska Kartheus
Junior Research Analyst, Germany

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Opportunities

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-24

    • Frequency of performing beauty and grooming tasks
    • Graph 2: frequency of performing body and hair beauty and grooming tasks, 2023
    • Graph 3: frequency of performing facial beauty and grooming tasks, 2023
    • Time spent on the beauty routine
    • Graph 4: time spent on beauty regime, 2023
    • Graph 5: time spend on evening routine, by employment location, 2023
    • Skin concerns
    • Graph 6: skin concerns experienced on face or body, 2023
    • Priorities in the beauty regime
    • Graph 7: priorities in the beauty regime, ranked according to importance, 2023
    • Beauty/grooming routine behaviours
    • Graph 8: behaviours towards the beauty/grooming routine, 2023
    • Graph 9: men’s behaviours towards beauty/grooming routine, by age, 2023

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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