This Market Dynamics report features market data extracted from Mintel’s Germany Beer Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the German beer market. The full report is available to purchase here.
Collapse All
-
THE MARKET
- Market size and forecast for beer
- Market drivers
- Germany’s economy stumbles as optimism fades in 2025
- Graph 1: GDP growth and consumer price index, 2020-27
- Beer prices remain the lowest among other alcoholic drinks in spite of increases
- Graph 2: price of selected alcoholic drinks in EUR per litre, 2020-24
- Alcohol consumption moderation grows as Germany sips smarter
- Graph 3: share of consumers reducing their alcohol consumption, 2021 vs 2025
- German demographic evolution to further impact alcohol consumption
- Graph 4: share of population aged 55+ and <24 years old, 1985-2035
- Health awareness creates a dual impact on the industry
- Market size and forecast
- Market growth plateaus in Germany’s beer industry
- Graph 5: value market size for beer, 2020-25
- Graph 6: volume market size for beer, 2020-24
- Germany’s beer market stagnates as consumption falls
- Value sales stagnation remains inevitable in the forecast period
- Graph 7: retail value sales of beer, 2019-30
- Volume sales of beer projected to see -10.2% decline from 2024-30
- Graph 8: retail volume sales of beer, 2019-30
- Most projections point to a continued market decline ahead
- Low-/no-alcohol beer grows while standard recedes
- Graph 9: value retail sales for beer, by segment, 2022-24
- Graph 10: volume retail sales for beer, by segment, 2022-24
- Market share
- Market shares see little development when it comes to value shares
- Consumption remains conservative when it comes to brand share development
- Private label slows as Paulaner gains with few other shifts
-
CONSUMER
- Consumption of beer
- Consumption frequency holds steady despite drop in consumption
- Graph 11: frequency of beer consumption in the last three months, 2024-25
- Pilsner prevails as Germany’s beer icon
- Graph 12: types of beer consumed in the last three months, 2023-25
- Reasons for reduced beer consumption
- Moderation, health concerns and budgeting shape beer consumption
- Graph 13: reasons for drinking less beer at home/out-of-home compared to a year ago, 2025
- Attitudes and behaviours
- Beer: a ‘cheers’ to German tradition, socialising and the economy
- Graph 14: selected attitudes towards beer, 2025
- Beer preferences, from regional sentiment to foreign appeal
- Graph 15: selected behaviours towards beer, 2025
- The ‘Reinheitsgebot’ proves to still be appreciated by most consumers
-
PRODUCT, INNOVATION AND MARKETING
- Germany’s beer scene booms with alcohol-free brews
-
APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size – value
- Market size – volume
- Market forecast and prediction intervals – value
- Market forecast and prediction intervals – volume
- The consumer
- Consumer research methodology
- Generations
- Other data source methodologies
- Mintel Spark
- Abbreviations
- A note on language
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
£ 495 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
-
Translations available
Market Dynamics reports are available in ten different languages. Contact us for more information
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
