2021
9
Germany Beer Market Report 2021
2021-05-17T15:03:11+01:00
REP114FA74E_28F4_4C40_AF8D_8A10FA2E3AE8
2195
138281
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Report
en_GB
The COVID-19 lockdowns have boosted retail sales of beer. Further innovation in low-/non-alcoholic options is needed to address general alcohol moderation. Annika Janicke, Research Analyst – Food & Drink…

Germany Beer Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the beer in Germany including the behaviours, preferences and habits of the consumer.

A lack of social events challenges the beer industry, making it even more important to focus on at-home drinking occasions. Additionally, a renewed focus on health in the wake of the pandemic will reinforce the alcohol moderation trend in Germany. This supports demand for non-/low-alcoholic beer versions.

Read on to find out more or take a look at all of our Germany Drink Market Research.

Quickly Understand

  • The short-, medium- and long-term impact of COVID-19 on the beer market
  • Changing consumer behaviour and the impact of the general alcohol moderation trend
  • Beer consumption including user profiles, frequency and which beer types are most popular
  • Most encouraging factors for consumers to try new beers, including local production and visually appealing packaging
  • Consumers’ interest in beer innovations

Covered in this report

Brands mentioned: Aldi Süd, Anheuser-Busch InBev N.V., Augustiner-Bräu Wagner KG, Australian Craft Beer, Bitburger Braugruppe GmbH, Brasserie du Castellet, Brauerei Clemens Härle, Brew Dog, Browar za Miastem, Carlsberg Group, Eulchen, Jever, Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG, Lidl, Loop, Lowlander Beer, LUA Belgian Organic Craft Beer, NORMA, Nudge Products, Oettinger Brauerei GmbH, Radeberger Gruppe KG, Reepbana, Rodeo, Rügener Insel-Bräuerei, Schöfferhofer, Veltins GmbH & Co, Warsteiner Gruppe, etc.

Products covered: 

  • Pilsener
  • Wheat beer/white beer
  • Export/Lager
  • Ale
  • Other types

Beer varieties are further categorised as:

  • Non-alcoholic
  • Light beer
  • Fruit-flavoured
  • Spirit-flavoured
  • Craft beer
  • Gluten-free

Expert analysis from a specialist in the field

Written by Annika Janicke, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 lockdowns have boosted retail sales of beer. Further innovation in low-/non-alcoholic options is needed to address general alcohol moderation.

Annika Janicke
Analyst – Food & Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Impact of COVID-19 on beer
    • Market context
    • Graph 1: turnover of food and beverage service activities at constant prices (in real terms), March 2020–January 2021
    • Graph 2: consumers who drink less alcohol because of health or financial reasons, by age groups, October 2020
    • Mintel predicts
    • What consumers want, and why
    • Opportunities
    • The competitive landscape
    • Graph 3: retail market shares of beer, by value and volume, 2020
  2. MARKET DRIVERS

    • Graph 4: key economic data, in real terms, 2019-22
    • Graph 5: turnover of food and beverage service activities at constant prices (in real terms), March 2020–January 2021
    • Graph 6: consumption of alcoholic drinks in public venues, by age groups, October 2020
    • Graph 7: consumers who drink less alcohol because of health or financial reasons, by age groups, October 2020
    • Graph 8: consumers who are actively seeking ways to reduce stress, July 2019 vs July 2020*
  3. WHAT CONSUMERS WANT, AND WHY

    • Impact of COVID-19 on consumer behaviour
    • Graph 9: current beer consumption compared to before the COVID-19 outbreak, December 2020
    • Graph 10: reasons for currently drinking less beer compared to before the COVID-19 outbreak, December 2020
    • Graph 11: users of low-/non-alcoholic beer who currently drink more of it than they did before the COVID-19 outbreak, by age groups, December 2020
    • Usage & purchase of beer
    • Graph 12: frequency of drinking beer, both in and out of home, in the last three months, December 2019 and December 2020
    • Graph 13: drinking beer at least once a week, by gender and age groups, December 2020
    • Graph 14: beer consumption in the last three months, by financial situation, December 2020
    • Graph 15: consumption of beer-based mixed drinks in the last three months, by age groups and gender, December 2020
    • Graph 16: low-/non-alcoholic beer drunk in the last three months, by age groups, December 2020
    • Graph 17: places where beer was bought in the last three months, 2019 vs 2020
    • Factors that encourage consumers to try new beers
    • Graph 18: factors that would encourage the trial of new beers, December 2020
    • Graph 19: beer drinkers who choose ‘visually appealing packaging’ as one of the most encouraging factors for trying a new beer, by age groups, December 2020
    • Behaviours around beer
    • Graph 20: behaviours around beer, December 2020
    • Graph 21: beer users saying a wider selection of draft beer would make them choose one pub/bar over another, by age groups, December 2020
    • Graph 22: beer users who would rather drink small amounts of premium beer than a larger amount of standard beer, by financial situation, December 2020
    • Graph 23: amount of beer types drunk, by age group, December 2020
    • Graph 24: agreement with “I think most beer-based mixed drinks are too sweet”, by age groups, December 2020
    • Graph 25: interest in trying beer mixed with fruit juice, by age groups, December 2020
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 26: beer launches by top companies, 2020
    • Graph 27: beer launches, by selected ethical and environmental claims, 2019 vs 2020
    • Graph 28: top five natural claims in beer launches, 2016 vs 2020
    • Graph 29: beer launches, by alcohol content and by year, 2019 vs 2020
  5. MARKET SHARE

    • Germany: retail market share of beer, by volume, 2019-20
    • Germany: retail market share of beer, by value, 2019-20
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
    • Germany: retail volume sales of beer, by type, 2019-20
    • Germany: retail value sales of beer, by type, 2019-20
    • Germany: retail volume sales of beer excluding beer mixes, by alcohol content, 2019-20
    • Germany: retail volume sales of beer excluding beer mixes, by alcohol content, 2019-20
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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