This Market Dynamics report features market data extracted from Mintel’s Germany Hand, Body and Footcare Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the Germany bodycare market. The full report is available to purchase here.
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THE MARKET
- Market size and forecast
- Germans remain burdened by the rising cost of living
- Graph 1: changes in financial situation vs previous year, 2024 vs 2025
- HBF takes a backseat to higher-priority segments
- Graph 2: beauty/grooming products prioritised if consumers were worried about money, 2025
- The premiumisation paradox
- AI can help to personalise bodycare
- The focus on health and wellness is growing
- Germans place a stronger emphasis on bodycare than other Europeans
- Graph 3: consumers who would prioritise spending on bodycare if money was tight, by market and gender, 2025
- The category proves resilient as innovation and price hikes drive growth
- Graph 4: market size and forecast for the retail sales of hand, body and footcare products, 2019-30
- Steady HBF market growth has been fuelled by innovation and sustainability
- Bodycare is the proven revenue driver with two years of consecutive growth
- Strong brands and AI solutions at Beiersdorf and L’Oréal
- Unilever and Kenvue focus on wellness
- Mass-market and private-label brands lead HBF value sales
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THE CONSUMER
- Factors that encourage spending on hand, body and footcare products
- Product performance and natural ingredients can boost HBF sales
- Purchase behaviours towards hand, body and footcare products
- Younger consumers drive premiumisation and social visibility
- Graph 5: purchase behaviours towards hand, body and footcare products, 2025
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APPENDIX
- Report scope
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size – value
- Market forecast and prediction intervals – value
- The consumer
- Consumer research questions
- Consumer research methodology
- Generations
- Other data source methodologies
- Mintel Spark
- Methodology – consumer research
- A note on language
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
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