2020
9
Germany Bottled Water Market Report 2020
2020-01-22T14:01:11+00:00
REPE727069B_632E_4C93_9D81_32D7163A5E1C
2195
32426
[{"name":"Bottled Water","url":"https:\/\/store.mintel.com\/industries\/drinks\/bottled-water"}]
Report
en_GB
Bottled water remains a highly popular category, but there are potential future issues if brands do not alleviate consumer concerns on packaging and contaminants. Heidi Lanschützer, Associate Director for…

Germany Bottled Water Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Bottled Water – Germany market including the behaviours, preferences and habits of the consumer.

Click here to have a look at the latest version (2022) of our Germany Bottled Water Market Report (DE version).

The majority of German consumers feel guilty about their heavy use of plastic – 72% are concerned about their plastic waste – despite their fondness for bottled waters. Alternative and environmentally friendly formats such as cans and cartons could be growth areas and increasingly important in a market with such high usage levels.

Quickly Understand

  • How can your brand support German consumers to help the environment?
  • What are the market drivers for bottled water in Germany?
  • What is the purchase and consumption of bottled water?
  • What do German consumers find appealing about bottled water?
  • How to get inspiration for innovation from global market players?
  • How can your brand become more transparent?

Covered in this report

Brands mentioned: Aldi TopSport, Adelholzener Alpenquellen GmbH, Altmühltaler Mineralbrunnen GmbH & Co. KG, Aqua Culinaris, Azur, Banu, Better Water, Binggrae, Body Attack, Calm & Stormy, Christinen, Evian, Font Vella, Franken Brunnen GmbH & Co. KG, Gerolsteiner Brunnen GmbH & Co. KG, Groupe Danone S.A., Hansa-Heemann AG, Hassia Mineralquellen GmbH & Co. KG, Kolibri, Land Park, Lidl, Mitteldeutsche Erfrischungsgetränke GmbH & Co. KG, Margon, MyProtein, Nestlé S.A., Quellbrunn, RheinfelsQuellen H. Hövelmann GmbH & Co. KG, San Pellegrino, The Coca-Cola Company plc, Vittel, Volvic, Wellraiser, Yerbaé, etc.

Products covered:

For the purposes of this Report, bottled waters are segmented into flavoured and unflavoured variants. The former comprises any waters that are flavoured in any way, such as with fruit, spice or even coffee. The unflavoured segment comprises still and sparkling waters that have not been artificially flavoured.

This Report looks at consumers’ snacking habits, defined as eating between meals. The Report will look at snacking at home, elsewhere (eg at work) and on the go (eg when travelling), as well as consumers’ snacking motivations, preferences and their attitudes towards snacks.

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Bottled water remains a highly popular category, but there are potential future issues if brands do not alleviate consumer concerns on packaging and contaminants.
Heidi Lanschützer
Associate Director – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: average temperature, April-October, 2016-19
    • Mintel predicts
    • What consumers want, and why
    • Graph 2: types of bottled water purchased and drunk in the last three months, August 2019
    • Graph 3: agreement with statements on microplastics, August 2019
    • Graph 4: attitudes towards plastic waste and recycling, August 2019
    • Opportunities
    • The competitive landscape
    • Graph 5: retail market volume consumption per capita (population), 2018
    • Graph 6: manufacturers’ production shares of bottled water by volume and value (%), 2018
  2. market drivers

    • Graph 7: average temperature, April-October, 2016-19
    • Graph 8: share of maximum adult population projections, by age group, 2012-30
    • Graph 9: Consumer Price Index, 2002-2019
    • Graph 10: estimated number of stores of leading retailers, 2018
  3. What consumers want, and why

    • Purchase and consumption of bottled water
    • Graph 11: consumption of bottled water by type and by age, August 2019
    • Graph 12: types of bottled water purchased and drunk in the last three months, August 2019
    • Graph 13: frequency of consumption of bottled water, by type, August 2019
    • Graph 14: consumption of bottled water types once a day or more, by age group, August 2019
    • Graph 15: use of reusable water bottles when out of home, by select demographics, August 2019
    • Appealing features of bottled waters
    • Graph 16: appealing features of bottled water, August 2019
    • Graph 17: interest in selected bottled water features by age group, August 2019
    • Attitudes towards bottled water
    • Graph 18: summary of environmental attitudes towards bottled water, August 2019
    • Graph 19: summary of attitudes towards formats and sources of bottled water, August 2019
    • Graph 20: concern about microplastics in bottled and tap water, by age, August 2019
    • Graph 21: agreement with select attitudes towards plastic waste and recycling, by age, August 2019
    • Graph 22: agreement with select statements and behaviours among those with concerns about plastic waste, August 2019
    • Graph 23: attitudes towards alternative bottled water packaging, by age, August 2019
    • Graph 24: attitudes towards sourcing of bottled water, by age, August 2019
    • Behaviours related to bottled water
    • Graph 25: summary of behaviours related to bottled water, August 2019
    • Graph 26: behaviours relating to bottled water and other drinks, men vs women, August 2019
    • Graph 27: cutting back on bottled water due to environmental concerns, by age, August 2019
    • Graph 28: consumers who would like to be rewarded for recycling plastic bottles, by age, August 2019
    • Graph 29: support for a ban on plastic bottles in their town, by age, August 2019
  4. Launch activity and innovation

    • Graph 30: bottled water launches by company type, 2015-19
    • Graph 31: share of new bottled water launches by top 10 companies, 2015-19
    • Graph 32: bottled water launches by flavoured and unflavoured, 2015-19
    • Graph 33: share of bottled water launches by leading claim category, 2015-19
    • Graph 34: leading motivations for using functional food and drink, 2018
    • Graph 35: top three factors to improve environmental credentials, 2018
    • Graph 36: bottled water launches by packaging material, 2015- and 2019
    • Advertising and marketing activity
  5. Market share

    • Retail market shares of bottled water, by volume and value, 2017-18
  6. market segmentation, size and forecast

  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Launch Activity and Innovation

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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