2020
9
Germany Bread and Bread Products Market Report 2020
2021-01-26T10:03:54+00:00
REP2AFBFEE7_57ED_4036_8A1C_102E89BF51FA
2195
133116
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Report
en_GB
The growing spotlight that COVID-19 has shone on people's health further dials up the need for bread brands to push their health credentials.Heidi Lanschützer, Associate Director Germany…

Germany Bread and Bread Products Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Bread and Bread Products – Germany market including the behaviours, preferences and habits of the consumer.

The renewed focus on the nation’s health prompted by COVID-19 will mean that the category will need to continue to work on improving its health image, with the link between fibre, good gut health and immunity holding considerable potential. Vitamin fortification can help brands to capitalise on the increased interest in immunity.

Quickly Understand

  • How to improve the health credentials of bread?
  • How can the versatility of bread and sandwiches be promoted?
  • How can your business use different formats to tap into new usage occasions?
  • How is the pandemic boosting sales of packaged bread in supermarkets?
  • How can your brand support German farmers?
  • Discover international innovations in the snacking space as inspiration

Covered in this report

Brands mentioned: Aldi Süd, Dr. Schär, Goldähren, Halditam, Harry-Brot GmbH, King of Kings, Lieken AG, Mein Veggie Tag, Mestemacher, Old El Paso, Santa Maria, Wasa, Werz, etc.

Products covered: Plain white bread, Plain non-white bread, Wholemeal bread, Brown bread, Speciality bread, Ciabatta, Pitta, Naan, Tortilla, Wraps, Rolls, Bread buns, Chapatti, etc.

Expert analysis from a specialist in the field

Written by Milena Paulini, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The growing spotlight that COVID-19 has shone on people’s health further dials up the need for bread brands to push their health credentials.
Milena Paulini
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • Impact of COVID-19 on bread & bread products
    • Market context
    • Graph 1: usage frequency of different types of bread and bread products, July 2020
    • Mintel predicts
    • What consumers want, and why
    • Graph 2: factors that appeal most when buying bread & bread products, July 2020
    • Graph 3: agreement with the selected statement, by age, July 2020
    • Opportunities
    • The competitive landscape
    • Graph 4: retail market share of packaged bread, by value and volume, 2019
  2. market drivers

    • Graph 5: key economical data, 2019-2022
    • Graph 6: population by age, 2014-24
  3. What consumers want, and why

    • Impact of COVID-19 on consumer behaviour
    • Usage of bread & bread products
    • Graph 7: usage frequency of different types of bread and bread products, July 2020
    • Graph 8: usage of packaged sliced bread and other types of bread at least once a day (net), by age, parental status and financial situation, July 2020
    • Purchase of bread & bread products
    • Graph 9: types of bread & bread products bought in the last month, July 2020
    • Graph 10: purchase of toast/sandwich, by age and parental status, July 2020
    • Graph 11: purchase of selected bread types, by age, July 2020
    • Graph 12: Repertoire of types of bread bought in the last month, July 2020
    • Graph 13: types of packaged sliced loaves bought in the last month, July 2020
    • Where consumers buy bread & bread products
    • Graph 14: purchase of bread & bread products, by location, July 2020
    • Appealing factors in bread & bread products
    • Graph 15: factors that appeal most when buying bread & bread products, July 2020
    • Graph 16: shoppers who find high fibre content most appealing, by age, July 2020
    • Behaviours related to bread & bread products
    • Graph 17: behaviours related to bread & bread products, July 2020
    • Attitudes towards bread & bread products
    • Graph 18: attitudes towards bread & bread products, July 2020
  4. Launch activity and innovation

    • Graph 19: packaged bread & bread product launches, branded vs private label, Jan 2015-Sep 2020
    • Graph 20: packaged bread & bread product launches, by top 10 ultimate companies, Jan 2015-Sep 2020
    • Graph 21: high/added protein and low/no/reduced carb claims in packaged bread & bread product launches, Jan 2015-Sep 2020
    • Graph 22: packaged bread & bread product launches featuring a sustainability claim, Jan 2015-Sep 2020
  5. Market share

    • Retail market share of packaged bread & bread products, by value, 2017-19
    • Retail market share of packaged bread & bread products, by volume, 2017-19
  6. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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