2020
9
Germany Bundled Communication Services Market Report 2020
2020-09-03T11:10:06+01:00
REP34C0C6E6_F239_4CFA_B8BD_21D39DD48E0C
2195
124352
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Report
en_GB
COVID-19 has seen additional focus on faster broadband speeds and additional mobile data as people work remotely and seek to stay in touch with friends and family. Jan Urbanek,…

Germany Bundled Communication Services Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Bundled Communication Services – Germany market including the behaviours, preferences and habits of the consumer.

Traditional pay-TV operators such as Sky Deutschland have been at the heart of bundled communications. However, intense competition from the streaming sector has added flexibility for consumers and rival brands are keen to retain their content rights. The suspension of key sporting content in 2020 is likely to further increase churn.

Quickly Understand

  • How does the surge in internet traffic due to the pandemic influence the German market?
  • How will 5G networks impact the German telecoms market?
  • What are the threats and opportunities?
  • What are the telecoms market drivers within Germany?
  • How can your brand keep German consumers connected?
  • What is the bundled telecoms service take-up in Germany?

Covered in this report

Brands mentioned: Apple, Disney, FIFA20, Liberty Global, O2, DAZN, Deutsche Telekom, Gartner, Magenta, Marvel, Netflix, Pixar, Samsung, Sky Deutschland, Star Wars, Telefonica, Unitymedia, Vodafone, Warner Bros, YouTube, 1&1, etc.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Consumer Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 has seen an additional focus on faster broadband speeds and additional mobile data as people work remotely and seek to stay in touch with friends and family.
Jan Urbanek
Analyst – Consumer Technology

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: calls via landline, January 2020
    • Graph 2: subscription TV viewing habits, January 2020
    • Graph 3: attitudes of those without quad-play bundles, January 2020
    • Opportunities
    • The competitive landscape
    • Graph 4: bundled telecoms market share, January 2020
  2. THE IMPACT OF COVID-19

    • Graph 5: anticipated change in spending on technology and communications over the next month, 27 March-6 April 2020
    • Graph 6: proportion of people spending more on technology and communications over the next month, by age, 27 March-6 April 2020
  3. market drivers

    • Graph 7: real GDP growth, 2008-19
    • Graph 8: anticipated change in spending on technology and communications over the next month, 27 March-6 April 2020
    • Graph 9: connected device ownership, December 2019
    • Graph 10: average daily television viewing minutes, 2015-2019
  4. What consumers want and why

    • Landlines
    • Graph 11: landline services, January 2020
    • Graph 12: calls via landline, January 2020
    • Graph 13: additional services supplied by landline provider, January 2020
    • Broadband speeds
    • Graph 14: broadband package speeds, by age, January 2020
    • Subscription TV and streaming services
    • Graph 15: Netflix and Amazon Prime Video take-up, January 2020
    • Graph 16: subscription TV viewing habits, January 2020
    • Bundled telecoms service take-up
    • Graph 17: telecoms bundle take-up, January 2020
    • Graph 18: bundles bought without landlines, January 2020
    • Attitudes towards telecoms bundles
    • Graph 19: attitudes to quad-play bundles, January 2020
    • Graph 20: attitudes of those without quad-play bundles, January 2020
    • Graph 21: reasons for not taking out quad-play bundles, January 2020
  5. Launch activity and innovation

    • Market share

      • Graph 22: bundled telecoms market share, January 2020
      • Graph 23: shares in the mobile communication market Q3/2019 (in SIM-cards)
      • Graph 24: Deutsche Telekom domestic revenues, 2012-2019
    • market segmentation, size and forecast

      • Forecasting during COVID-19 crisis
    • Appendix

      • Note on COVID-19
      • Appendix – products covered, abbreviations and consumer research methodology
      • Appendix – abbreviations
      • Appendix – research methodology
      • Appendix – market size and forecast – retail value sales

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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