2020
9
Germany Butter & Yellow Fats Market Report 2020
2020-12-16T10:02:01+00:00
REPEC21EEA3_E043_473D_8728_E2AD04B8C6E2
2195
128830
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Report
en_GB
The COVID-19 outbreak has increased time spent at home, leading to an increase in using butter and yellow fats while retailers lower their prices.Annika Janicke, Research Analyst – Food…

Germany Butter & Yellow Fats Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Butter and Yellow Fats – Germany market including the behaviours, preferences and habits of the consumer.

Growth in ethical and environmental motivations ramps up sustainability commitments and demands proactive communication about added value via local origin and organic quality. This is vital for the future of the market.

Quickly Understand

  • How to tap into innovative flavours and shapes within the category?
  • How are Germans using oils, butter and yellow fats?
  • How to improve communication around product strengths?
  • How to meet consumers’ concerns around fat consumption?
  • How to meet growing demands for “clean label” products within the category?
  • How can brands benefit from interest in local production?

Covered in this report

Brands mentioned: Aldi Süd, Arla Foods amba, Becel, Bio Hofmolkerei Dehlwes, Bonsan, Coop, Country Crock, Buttelia, Flora, Gut von Holstein, Keiju, Lätta, Meggle, Milsani, Molkerei Biedermann, Molkerei Meggle Wasserburg GmbH & Co. KG, Molkerei Weihenstephan GmbH & Co. KG, Naturel, Naturli Foods, Nutiva, Ornua Co-operative Limited, Paudar, Posh Cow, Rama, Royal FrieslandCampina N.V., Sternen Fair, Sunflower Ghee, Terra Naturkost, Upfield BV, Yogan, etc.

Products mentioned: butter (butter with additives, butter excl additives, mixed fats), ghee, cooking margarine, table spread, lard”

Expert analysis from a specialist in the field

Written by Annika Janicke, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 outbreak has increased time spent at home, leading to an increase in using butter and yellow fats while retailers lower their prices.
Annika Janicke
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Opportunities
    • The competitive landscape
    • Graph 1: company retail market shares of margarine/table spread, by value and volume, 2019
    • Graph 2: company retail market shares of butter, by value and volume, 2019
  2. THE IMPACT OF COVID-19

    • Graph 3: concern about the risk of being exposed to COVID-19, 27 March-1 October 2020
  3. market drivers

    • Graph 4: population by age, 2014-24
    • Graph 5: top 5 concerns around the amount of the following found in food and non-alcoholic drinks, June 2020
    • Graph 6: trends in body mass index (BMI), 1999-2017
  4. What consumers want, and why

    • Types of butter, fats and oil used
    • Graph 7: usage of oils, butter and yellow fats (NET), July 2020
    • Graph 8: usage of oils, butter and yellow fats, July 2020
    • Graph 9: usage of butter and yellow fats, by age groups, July 2020
    • Typical usage of butter and yellow fats
    • Graph 10: ways in which butter and yellow fats are typically used (NET), July 2020
    • Graph 11: usage occasion for butter and yellow fats, July 2020
    • Most important factors when buying butter and yellow fats
    • Graph 12: most important factors when buying butter and yellow fats, July 2020
    • Behaviour around butter and yellow fats
    • Graph 13: behaviours around butter and yellow fats, July 2020
    • Graph 14: willingness to pay more for butter/margarine/solid vegetable fats made in a sustainable way, by age groups, July 2020
  5. Launch activity and innovation

    • Graph 15: launches of butter, margarine and other blends, brands vs private label, Jan 2016-Sep 2020
    • Graph 16: share of new launches of butter, margarine and other blends, by launch type, Jan 2016-Sep 2020
    • Graph 17: launches of butter, by top 10 claims, Jan 2016-Sep 2020
    • Graph 18: launches of margarine and other blends, by top 10 claims, Jan 2016-Sep 2020
  6. Market share

    • Germany: company retail market shares of margarine/table spread, by value, 2018-19
    • Germany: company retail market shares of margarine/table spread, by volume, 2018-19
    • Germany: company retail market shares of butter, by value, 2018-19
    • Germany: company retail market shares of butter, by volume, 2018-19
  7. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  8. Appendix

    • Note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – launch activity
    • Graph 19: lauches of butter, by top 10 companies, Jan 2016-Sep 2020
    • Graph 20: launches of margarine/other blends, by top 10 companies, Jan 2016-Sep 2020
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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