2020
9
Germany Cakes & Sweet Baked Goods Market Report 2020
2020-09-03T10:14:59+01:00
REP1E7CF3BF_E4B5_435A_A8E7_3B8D66C5FD6C
2195
124287
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Report
en_GB
Packaged cakes & sweet baked goods are competing with increased home baking due to COVID-19, but can also benefit from consumers buying more packaged comfort food. Annika Janicke, Research…

Germany Cakes & Sweet Baked Goods Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Cakes & Sweet Baked Goods – Germany market including the behaviours, preferences and habits of the consumer.

Click here to view the latest version (2022) of our Germany Cakes & Sweet Baked Goods Market Report (DE version).

 

In times of uncertainty and fear brought on by COVID-19, foods that offer comfort and security will see increased demand. But on the other hand, heightened health concerns and rising interest in baking at home will both take their toll on volume sales.

Quickly Understand

  • How can your brand tap into healthier variants?
  • How to offer cakes & sweet baked goods as a healthy indulgence?
  • How to drive growth through experimenting with flavour, taste and texture?
  • How to improve convenience to enable more consumption occasions?
  • What are the opportunities for cakes and sweet baked goods?
  • What are the market drivers for the category in Germany?

Covered in this report

Brands mentioned: Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG, Aerzener, Aldi, Alnavit, Athena Sweet Athena Garden of Eden, Bäckerei Stiebling, Bahlsen GmbH & Co. KG, Bio Zentrale Kraft der Natur!, Bofrost, Cérélia, Chipita SA, Conditorei Coppenrath & Wiese, Dan Cake A/S, Deluxe, Dr. August Oetker K.G., Elbflorenz, ETi Pop Kek, Ferrero, Griesson, Hafervoll, Herzberger Bäckerei, IBIS Backwarenvertriebs GmbH, I-Mei Foods, Kuchenmeister GmbH, Lawa, Lidl, Mars, Melro’s, Milka, Mondelēz International Inc., Mr. Brownie, Mummy Meagz, Next Level Foods, Niederegger, Paiarrop, Pascal & Ernest, Penny Markt, Poppies, Prozis, REWE, Rudolf Ölz Meisterbäcker GmbH & Co KG, Samudra, Schnitzer, Tims kanadische Backwaren, Valensina, etc.

Products covered: wrapped whole cakes, individual cakes, cake bites, cake bars, sweet baked goods

Expert analysis from a specialist in the field

Written by Annicka Janicke, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Packaged cakes & sweet baked goods are competing with increased home baking due to COVID-19, but can also benefit from consumers buying more packaged comfort food.
Annicka Janicke
Analyst – Food & Drink

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: types of sweet bakery eaten, January 2020
    • Graph 2: population by age group, 2014-24
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Graph 3: company retail market share of cakes, cakes bars and sweet baked goods, by volume and value, 2019
  2. THE IMPACT OF COVID-19

  3. market drivers

    • Graph 4: level of concern over the effect of COVID-19 on lifestyle, 21-29 April 2020
    • Graph 5: % share of households by size, 1991-2040
    • Graph 6: population by age group, 2014-24
  4. What consumers want and why

    • Frequency of consuming different types of cakes and sweet baked goods
    • Graph 7: types of sweet bakery eaten, by age, January 2020
    • Graph 8: frequency of consuming sweet bakery products, by type, January 2020
    • Purchase of cakes and sweet baked goods
    • Graph 9: outlets where cakes or sweet baked goods are purchased, January 2020
    • Reasons for purchasing cakes and sweet baked goods
    • Graph 10: reasons for purchasing cakes and sweet baked goods, January 2020
    • Graph 11: consumption of cakes to accompany a hot drink, by age, January 2020
    • Graph 12: consumption of cakes as snacks or after a meal, by gender, January 2020
    • Graph 13: interest in select benefits of food/drink products, Q1 2019
    • Most important factors for a perfect cake/cake bar/sweet baked good
    • Graph 14: most important factors for the perfect cake, cake bar or sweet baked good, January 2020
    • Graph 15: importance of ‘not too sweet’ in a perfect cake, cake bar or sweet baked good, by age, January 2020
    • Attitudes towards cakes, cake bars and sweet baked goods
    • Graph 16: attitudes towards cakes, cake bars and sweet baked goods, January 2020
    • Graph 17: interest in trying or having more of these flavours in sweet foods, November 2018
  5. Launch activity and innovation

    • Graph 18: new launches of cakes, pastries and sweet goods, by ultimate companies, 2015-19
    • Graph 19: launches of cakes, pastries and sweet goods, by launch type, 2015-19
    • Graph 20: launches of cakes, pastries and sweet goods, by storage, 2015 vs 2019
    • Graph 21: average sugar content of launches of cakes, pastries and sweet goods, by year, 2015-19
    • Top claim categories for cakes NPD
    • Graph 22: launches of cakes, pastries and sweet baked goods, by top five claim categories, 2015-19
    • Graph 23: launches of cakes, pastries and sweet goods, by ethical & environmental claims, 2015-19
    • Graph 24: launches of cakes, pastries and sweet goods with select natural claims, 2015-19
    • Graph 25: launches of cakes, pastries and sweet goods, by positioning claims, 2015-19
    • Graph 26: launches of cakes, pastries and sweet foods, by select convenience claims, 2015 vs 2019
    • Graph 27: launches of cakes, pastries and sweet goods, by ‘suitable for’ claims, 2015-19
    • Graph 28: selected sweet subcategories, by share of vegan claims, 2015-19
    • Graph 29: top five countries compared to Germany, by share of vegan claims among cakes, pastries and sweet goods, 2015-19
    • Launch activity around texture
    • Graph 30: launches of cakes, pastries and sweet goods, by texture, 2016 vs 2019
    • Launch activity around flavours
    • Graph 31: top five fruit flavours, by share of launches of cakes, pastries and sweet baked goods, 2015-19
  6. Market share

    • Germany: company retail market shares of cake, cake bars and sweet baked goods, by value, 2018-19
    • Germany: retail market share of companies producing cake, cake bars and sweet baked goods, by volume, 2018-19
  7. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
    • Germany: retail value sales of cakes, cake bars and sweet baked goods, by segment, 2017-19
    • Germany: retail volume sales of cakes, cake bars and sweet baked goods, by segment, 2017-19
  8. Appendix

    • Note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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