Stay ahead of the curve and future-proof your business with Mintel’s Germany Cake and Sweet Baked Goods Market Report 2024. Our full report is packed with consumer-led market intelligence, market trends, and consumer behaviours. Get a 360° view of the sweet goods market in Germany including the cake market size and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Despite added price pressure, 94% of Germans consumed sweet baked goods in the three months to May 2024.
However, 40% of consumers in Germany consider sweet baked goods as less of an everyday treat than other sweet treats, posing a threat to everyday consumption.
This report covers the German packaged sweet goods market, including individual cakes, cake bites and bars, as well as sweet baked goods (also summarised as ‘sweet bakery’ throughout the report). The cake market size comprises sales via all retail channels including direct to consumer. Sales via in-store bakeries which are bar coded are also included in this report.
The cake market size covers wrapped ambient and chilled cakes, pies, tarts, and other sweet bakery products. Cake bases and doughs are excluded from this report.
This report was written by Khalid Peerbaccus, Senior Analyst. Khalid joined the German food and drink reports team at Mintel in April 2023. With more than ten years of experience in the FMCG industry and a special focus on innovation research, Khalid undertakes his research in the German market with keen enthusiasm and a particularly interested in consumer behaviour and motivations.
While taste and indulgence are paramount in the German cake market, exploring better-for-you options can enhance more frequent snacking. Furthermore, embracing seasonal and local ingredients help develop a sustainability halo.
Khalid Peerbaccus
Senior Analyst – Food & Drink
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 495
Sugar - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers all cane and beet sugar....
Find out more£ 2,195
Hosting social gatherings is common among Germans, with 79% doing so. 41% host less than once a month,...
Find out more£ 495
Sugar & Sweeteners - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This comprises packaged sugar and sweeteners....
Find out more£ 2,195
German ice cream brands can focus on flavour innovation to support ice cream market growth and drive impulse purchases of new ice cream products. Functional ingredients and better-for-you...
Find out more£ 2,195
It is clear that meat is ingrained into the German diet, with 93% of Germans eating/buying processed meat. Meatballs cooked from raw, and...
Find out more
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
