Pivoting towards novel ingredients can support more-palatable pricing. Consumers trading down from foodservice can be attracted with freshness and eye-catching visuals.
Visuals will be important in attracting younger consumers, with social media and presentation key to driving growth in an otherwise stagnant category.
Prices are precariously placed in the retail sector due to the supply issues triggered by climate and global turbulence. Necessity is the mother of invention, meaning that manufacturers would be well advised to explore novel ingredients that can deliver on taste whilst reducing their environmental impact. This may in turn force a pivot away from an over-reliance on chocolate, which is holding back more-innovative flavour development.
Attracting consumers from foodservice will be key to long-term growth. Assure them of the quality by indicating freshness with minimal processing and harnessing packaging innovation relating to freshness.
This report is written by Hannah Sandow, Associate Director. After joining Mintel in 2017, Hannah gained significant experience in quantitative and qualitative research working with GNPD and Mintel Market Sizes before joining the German reports team.
Pivoting towards novel ingredients can support more-palatable pricing. Consumers trading down from foodservice can be attracted with freshness and eye-catching visuals.
Hannah Sandow
Associate Director — Food & Drink, Germany
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