2022
9
Germany Cakes and Sweet Baked Goods Market Report 2022
2022-11-24T16:02:00+00:00
REPB1821FB1_51DA_4CFA_82E6_1B5AC8FA54E4
2195
157897
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Report
en_GB
The category benefits from its affordable treat associations, insulating it from major cutbacks in turbulent times. NPD in smaller sizes/formats can push the category in an always-affordable direction.Dr. Olivia…

Germany Cakes and Sweet Baked Goods Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Germany Cakes & Sweet Baked Goods Market Report 2022 identifies consumers’ attitudes towards cake/sweet baked goods consumption, Germany cakes market trends, and the impact of the cost-of-living crisis on the bakery industry in Germany. This report covers the Germany Bakery market size, market forecast, market segmentation and industry trends for the Bakery market in Germany.

Bakery Industry in Germany: Current Market Landscape

According to our Baked Goods in Germany market research, inflation is the main driver of value growth. However, cakes and sweet baked goods as mood enhancers support volume sales. Sweet bakery benefits from associations as an affordable treat, especially for those with squeezed incomes.

Confectionary in Germany is in a strong position to act as mood boosters during times of uncertainty with over half of all consumers eating them to boost their mood as our Germany Baked Goods Report has shown. Packaged cake brands can benefit from benchmarking against pricier foodservice options (e.g. cake from bakeries), highlighting features typically associated with fresh products from bakeries/cafés (e.g. handmade, freshly baked).

German Cake Market Share and Key Industry Trends

Our Germany Baked Goods market research proves that facing increased cost of living causes many consumers to focus on price and value-for-money. This will benefit private labels, while brands have to prove their value and offer additional excitement, e.g. with hybrid formats or innovative flavours. Overall however, being an affordable treat will help insulate the bakery goods production in Germany from significant cutbacks.

  • 83% of consumers say that a recipe change that negatively impacts the taste would make them stop buying their favourite product.
  • 64% of Germans consume sweet baked goods to boost their mood.
  • 73% of eaters/buyers of cakes, cake bars and sweet baked goods, highlighting that indulgence is key in this category.
  • 23% of Germans put a greater priority on healthy eating since the outbreak of COVID-19.

Future Trends in the Bakery Market in Germany

The bakery market in Germany will benefit from continued consumer demand for sweet treats, however, volume growth will be held back by consumers’ growing focus on health even though health is a relatively low priority for consumers in this category. The ‘less but better’ mindset will drive NPD, e.g. with smaller, snacking formats, while also offering further growth potential for premiumisation.

Our Bakery Market Report Germany advises category players to seek success with different sizes and formats. It can push the category in an always-affordable direction for an indulgent treat, even when incomes are squeezed.

Read on to discover more details or take a look at all of our German Bakery Market Research.

Quickly Understand

  • Market drivers for cakes and sweet baked goods, including the health vs indulgence dilemma and the impact of inflation.
  • Consumption frequency.
  • Attributes cake consumers consider important for making cakes healthier.
  • Interest in product concepts, including format and size innovation.
  • Behaviours related to eating cakes, cake bars and sweet baked goods, including opportunities linked to in-store bakeries and direct-to-home delivery.
  • Trends in launch activity and opportunities for further innovation.

Covered in this Report

Products: Wrapped whole cakes, individual cakes and cake bites/bars, chilled and frozen cakes, pies, tarts, panettone, swiss roll, seasonal cakes, doughnuts, cupcakes, sweet bread (wrapped fruit loaf, brioche, croissants).

Brands: AH Excellent, Dr. Oetker, Coppenrath & Wiese, Milka, Bahlsen, Kuchenmeister, Oelz, Ibis, Dr. Quendt, Dan Cake, Lieken Urkorn, and more.

Expert Analysis from a Specialist in the Field

This report, written by Olivia Placzek, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends in the bakery market in Germany, and adds expert context to the numbers.

The category benefits from its affordable treat associations, insulating it from major cutbacks in turbulent times. NPD in smaller sizes/formats can push the category in an always-affordable direction.

Olivia Placzek
Dr. Olivia Placzek
Research Analyst – Food & Drink

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: frequency of eating cakes and sweet baked goods in the last three months, 2022
    • Graph 2: average annual wheat price in US$*, 2017-22
    • Graph 3: frequency of eating/drinking healthily, 2021
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 4: company retail market share of cake and sweet baked goods, by value and volume, 2021
  2. MARKET DRIVERS

    • The German economy
    • Graph 5: key economic data, in real terms, 2019-23
    • Graph 6: average annual wheat price in US$*, 2017-22
    • Graph 7: frequency of eating/drinking healthily, 2021
  3. WHAT CONSUMERS WANT AND WHY

    • Usage of cakes and sweet baked goods
    • Graph 8: frequency of eating cakes and sweet baked goods in the last three months, 2022
    • Graph 9: frequency of eating cakes and sweet baked goods, once a week or more, by age, 2022
    • Qualities influencing product choice
    • Graph 10: qualities making people choose one product over another in cakes, cake bars and sweet baked goods, 2022
    • Healthy attributes with most appeal
    • Graph 11: most appealing attributes to make cakes, cake bars and sweet baked goods healthier, 2022
    • Interest in product concepts
    • Graph 12: agreement that there should be more cakes, cake bars or sweet baked goods that are vegan/plant-based, by age, 2022
    • Behaviours related to eating cakes, cake bars and sweet baked goods
    • Graph 13: behaviours related to eating cakes, cake bars and sweet baked goods, 2022
    • Graph 14: interest in cakes/sweet baked goods delivered directly to home, by age, 2022
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 15: average sugar content in NPD in cakes, pastries and sweet goods, 2019-22
    • Graph 16: NPD of cakes, pastries and sweet goods, by ultimate company, 2020-22
    • Graph 17: NPD of cakes, pastries and sweet goods, by storage, 2019-22
    • Graph 18: NPD in cakes, pastries and sweet goods, by top five flavour component subgroups, 2018-22
    • Graph 19: NPD in cakes, pastries and sweet goods, top five claims, 2019-22
    • Graph 20: cakes, pastries and sweet goods launches, by selected fastest-growing claims, 2017 vs 2021
    • Advertising and marketing activity
  5. MARKET SHARE

    • Retail market share of cakes, cake bars and sweet baked goods, by value, 2019-21
    • Retail market share of cakes, cake bars and sweet baked goods, by volume, 2019-21
  6. MARKET Segmentation, Size AND FORECAST

    • Retail value sales of cake, cake bars and sweet baked goods, by segment, 2019-21
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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