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- Germany Car Advertising Market Report 2023
Germany Car Advertising Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s Car Advertising in Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest car advertising trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the German advertising automotive industry including a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
As inflation continues to impact German consumers, car advertisements will focus on how car brands can provide added value for money in terms of reliability, as 63% of consumers consider this to be the most important factor when choosing a car.
In the market segment for electric vehicles, highlighting the long-term savings potential in total running costs is crucial to appeal to potential buyers.
To learn how to connect with your audience, purchase our Car Advertising in Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Netflix, Disney+, Twitter (X), Tesla, Stellantis, TikTok, Meta, Google, Lexus, Twitch, YouTube, Facebook, Instagram, Snapchat, Pinterest, Volkswagen, Fuslie, Ford, Nissan, Lofi Girl, GM, Amazon, Audi, BMW, Mercedes, Opel, Kia, Toyota, Skoda, Hyundai, Renault, Dacia, Peugot, Seat, Mini, Fiat, and more.
Products: Video ads, ads on social media, ads in digital publications, ads on other websites, audio ads, billboards, poster ads, ads in printed publications, ads via mail, and more.
This report, written by Venkatesh Modi, Research Analyst, delivers in-depth commentary and analysis to highlight car advertising trends in Germany and add expert context to the numbers.
Leveraging developments in online platforms to form authentic collaborations and produce creative content can help brands in the German car market to stand out in an industry where consumers are constantly subjected to advertisements.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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