Stay ahead of the curve and future-proof your business with Mintel’s German Car Consumer Market Report 2024. Our full report is packed with consumer-led market intelligence, German car industry trends, and consumer behaviours affecting the German car market. Get a 360° view of the German car industry including the car usage in Germany and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Due to inflation, consumers in Germany still face high petrol prices, limiting the enthusiasm of car usage in Germany. 65% of Germans think that the rising cost of living has made car ownership altogether too expensive.
Brands need to be sensitive to this consumer sentiment and entice cash-strapped consumers by highlighting different payment options and the long-term savings of lower running costs.
To learn how to connect with your audience, purchase our German Car Consumer Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Volkswagen, Opel, BMW, Rituals, ADAC, twogo, Dacia, Audi, FINN, Ford, and many more.
This report, written by Katharina Kirsch, Analyst, delivers in-depth commentary and analysis to highlight German car industry trends and add expert context to the numbers.
Our German car consumer market report shows that new technologies and demographic changes are affecting how consumers feel about cars and are prompting leading car brands to explore more holistic mobility options.
Katharina Kirsch
Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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