German Car Consumer Report 2024

Stay ahead of the curve and future-proof your business with Mintel’s German Car Consumer Market Report 2024. Our full report is packed with consumer-led market intelligence, German car industry trends, and consumer behaviours affecting the German car market. Get a 360° view of the German car industry including the car usage in Germany and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed outlook on the German car market and the German car consumer, including expert insights.
• German consumer behaviours about cars, including transportation methods used.
• How car usage in Germany has changed and the attributes German consumers associate with cars.
• Reasons for and barriers to travelling by car.
• Car ownership in Germany as an important part of German culture

An Overview of Car Ownership in Germany

Due to inflation, consumers in Germany still face high petrol prices, limiting the enthusiasm of car usage in Germany. 65% of Germans think that the rising cost of living has made car ownership altogether too expensive.

Brands need to be sensitive to this consumer sentiment and entice cash-strapped consumers by highlighting different payment options and the long-term savings of lower running costs.

The German Car Industry: What Consumers Want and Why

• Sustainability in the German Car Industry: 54% of German consumers think it is better for the environment to cut down how much they drive than to switch to electric cars, with 7 in 10 Germans not typically travelling by car at all.
• German Consumer Behaviour about Cars: Mintel’s German car consumer market report found that younger Germans obtained fewer driving licences in recent years, reflecting the rising cost of learning how to drive, as well as changing mobility behaviours and environmental concerns. In response, car brands are shifting from a pure focus on selling cars, to providing access to a holistic range of transportation options.

German Car Market Forecast

• To maintain engagement from urban consumers, brands can tap into other areas of mobility. By reinforcing car sharing with test drives, by cooperating with car pool companies or shuttle services and by providing access to vehicles as and when they are needed, brands can fit and tap into the flexibility of modern lifestyles.

To learn how to connect with your audience, purchase our German Car Consumer Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Volkswagen, Opel, BMW, Rituals, ADAC, twogo, Dacia, Audi, FINN, Ford, and many more.

Additional Features Included with Your Purchase:

• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights on the German Consumer Behaviour about Cars

This report, written by Katharina Kirsch, Analyst, delivers in-depth commentary and analysis to highlight German car industry trends and add expert context to the numbers.

Our German car consumer market report shows that new technologies and demographic changes are affecting how consumers feel about cars and are prompting leading car brands to explore more holistic mobility options.

Katharina Kirsch
Analyst