The German Car Market Report 2024

Stay ahead of the curve and future-proof your business with Mintel’s Germany Car Market Report 2024. Our full report is packed with consumer-led market intelligence, German car industry statistics, and consumer behaviours affecting the German car market. Get a 360° view of the German car industry including the market size, the German car market share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed outlook on the German car market, including market drivers and expert insights.
• Access to cars, including via personal ownership, leasing, subscription, and sharing.
• What car brands are owned/driven the most by German consumers.
• Consumer satisfaction with factors such as reliability, aesthetics, and comfort.
• German consumers’ plans to purchase a car by demographic group, including the timescale for purchasing a car.
• How your business can tap into opportunities to increase your German car market share.

An Overview of the German Car Market

Mintel’s German car industry report shows that high income households will drive demand for new cars as consumer confidence slowly recovers. Although the German car market is expected to grow, volume growth will be limited by inflation and by the elimination of electric cars from subsidies.

Once the economic situation improves and affordable electric cars are launched in the entry level segments, the rate in the German car market will increase.

German Car Industry Report: What Consumers Want and Why

• Consumer Demands in the German Car Industry: Reliability, the look of the car, and comfort are the top contributors to overall satisfaction, with 41% of German car owners saying they’re very satisfied with the car they drive. Other factors, such as maintenance, running costs, and sustainability are less impactful when it comes to consumers’ satisfaction.
• Consumer Behaviour: The German car industry will experience moderate growth through the 52% of more affluent German households planning to purchase a car within the next three years. Compared to this, only a fraction of lower income households are planning to buy a car. Therefore, growth will be limited by financial concerns and the increase in electric vehicle prices due to the end of subsidies for these.
• German Car Market Opportunities: Whether promoting electric or hybrid cars, brands have an opportunity to appeal to a larger market by focusing on the core aspects of a car, such as reliability and comfort, which are the main contributors to overall consumer satisfaction. Highlighting the financial advantages of a car’s reliability will appeal to buyers, particularly in the current economic situation.

German Car Market Forecast

• The price difference between electric cars and those with internal combustion engines will be eliminated. Going forward, external factors such as the development of charging infrastructure and individual factors such as environmental awareness will play a significant role in the adoption of electric cars.

To learn how to connect with your audience, purchase our Germany Car Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Toyota, Ford, Mercedes, Audi, BMW, Volkswagen, Skoda, Opel, Seat, Hyundai, Fiat, Tesla.

Products: New and second-hand cars, internal combustion engine cars, hybrid cars, electric cars.

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Expert Insights on the German Car Industry

This report, written by Venkatesh Modi, Research Analyst, delivers in-depth commentary and analysis to highlight German car industry trends and add expert context to the numbers.

As the German car industry recovers, supporting consumers in becoming mobile and focusing on core aspects such as reliability will lead to higher customer satisfaction and foster long-lasting connections.

Venkatesh Modi
Research Analyst – Automotive, Germany