Stay ahead of the curve in the German car industry and future-proof your business with Mintel’s Germany Car Market Report 2023. Our full report is packed with consumer-led market intelligence, a forecast of the automotive industry in Germany, and consumer behaviours affecting the market. Get a 360° view of German car industry trends including car market size Germany to help you align your strategy with what your audience demands.
Below, we’ve handpicked some key insights from the full report.
Benefits and Key Insights for Market Professionals from Our Germany Car Market Analysis
- A detailed market outlook on the German car industry, including expert insights and market drivers.
- What is the impact of inflation on the German car industry and how does it drive consumer behaviour, including car ownership, driving habits, and interest in different features?
- Purchase factors for consumers when choosing a car.
- Where do consumers look for information about cars?
- How your business can tap into opportunities to increase your car market share Germany.
The German Car Industry: Current Market Landscape
Although the automotive industry in Germany was adversely affected by inflation and supply chain issues, an increase of 1% in new car registration was seen in 2022.
Once supply chain issues ease up and the shift towards electric vehicles gathers traction, experts expect car industry growth in Germany in 2023.
Germany Car Market Analysis: What Consumers Want and Why
- The German Car Industry and Consumer Behaviour: As consumers get used to electric cars and look to take advantage of subsidies before they expire, an increase in registrations can be expected. Once the subsidies for electric vehicles expire in December 2025, a short term slowdown in new car registrations is expected in 2026. The share of FCEVs might increase as they become increasingly feasible and are offered in particular segments.
- German Car Market Challenges: While 70% of German consumers own a car, ownership among those aged 17 to 24 plummets down to 57%, and is especially low among females within this age group. Brands need to change their marketing approach and make cars appealing as a trophy for achieving a major milestone in their life or as a means to reflect their independence. Similar opportunities can also be tapped into in the second-hand car market in Germany.
What’s Next for the Automotive Industry in Germany?
To learn how to connect with your audience, purchase our full Germany Car Market Report. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Additional features included in your purchase of Mintel’s Germany Car Market Report:
- Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
- Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
- Mintel’s Clients Portal: Mintel Clients Portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.
Leading Brands in the German Car Industry and Products covered in this Report
Brands: Volkswagen, Mercedes, Audi, BMW, Opel, Skoda, Ford, Seat, Hyundai, Renault, Lync and Co, NIO, and more.
Expert Insights on Car Industry Growth in Germany
This report, written by Venkatesh Modi, Automotive Research Analyst, delivers in-depth commentary on the German car industry to highlight market trends, and adds expert context to the numbers.
Our Germany car market analysis shows that financial concerns persist among consumers. This leads many Germans to reduce their car usage. Providing value for money and improving customer experience across channels can help drive sales in the recovering car market, and can improve the car market size Germany.
Venkatesh Modi
Research Analyst – Automotive
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Mintel predicts
- Opportunities
- Graph 1: consumer reliance on printed and digital publications for information about cars, by age, 2023
- The competitive landscape
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MARKET DRIVERS
- The German economy
- Graph 2: key economic data, in real terms, 2019-24
- Graph 3: percentage increase in price as compared to 2020, 2020-23
- Supply chain shortages
- Driving license trends
- Changes in emission norms
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MARKET ACTIVITY
- Sector size and forecast
- Graph 4: new car registrations, 2018-22
- Market segmentation
- Graph 5: car market segmentation, by fuel type, 2018-22
- Graph 6: car market segmentation, by body type, 2018-22
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WHAT CONSUMERS WANT AND WHY
- Car ownership
- Graph 7: car ownership, by age and gender, 2023
- Type of car owned
- Graph 8: type of car owned, 2023
- Graph 9: minicar ownership, by gender and age, 2023
- Graph 10: combi car ownership, by lifestage by age, 2023
- Driving habits
- Graph 11: [no title]
- Graph 12: car usage during work hours compared to 12 months ago, 2023
- Important purchase factors
- Graph 13: important purchase factors while choosing a car, 2023
- Graph 14: consideration of how innovative a car is as an important factor when choosing a car, by gender and age, 2023
- Graph 15: consideration of how environmentally friendly a car is as an important factor when choosing a car, by area, 2023
- Graph 16: consideration of price paid upfront as an important factor when choosing a car, by age, 2023
- Where information is sought
- Graph 17: sources searched for information about cars, 2023
- Graph 18: consumers not looking for information about car, by age, 2023
- Graph 19: consumer reliance on staff at car dealerships/showrooms and other sources for information about cars, by gender and age, 2023
- Graph 20: consumer reliance on printed and digital publications for information about cars, by age, 2023
- Interest in features in next car
- Graph 21: desirable features in next car, 2023
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Brand ACTIVITY
- Leading retailers
- Market share
- Launch activity and innovation
- Advertising and marketing activity
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
- Appendix – market size and central forecast methodology
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