Stay ahead of the curve and future-proof your business with Mintel’s Germany Car Market Report 2024. Our full report is packed with consumer-led market intelligence, German car industry statistics, and consumer behaviours affecting the German car market. Get a 360° view of the German car industry including the market size, the German car market share, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed outlook on the German car market, including market drivers and expert insights.
- Access to cars, including via personal ownership, leasing, subscription, and sharing.
- What car brands are owned/driven the most by German consumers.
- Consumer satisfaction with factors such as reliability, aesthetics, and comfort.
- German consumers’ plans to purchase a car by demographic group, including the timescale for purchasing a car.
- How your business can tap into opportunities to increase your German car market share.
An Overview of the German Car Market
Mintel’s German car industry report shows that high income households will drive demand for new cars as consumer confidence slowly recovers. Although the German car market is expected to grow, volume growth will be limited by inflation and by the elimination of electric cars from subsidies.
Once the economic situation improves and affordable electric cars are launched in the entry level segments, the rate in the German car market will increase.
German Car Industry Report: What Consumers Want and Why
- Consumer Demands in the German Car Industry: Reliability, the look of the car, and comfort are the top contributors to overall satisfaction, with 41% of German car owners saying they’re very satisfied with the car they drive. Other factors, such as maintenance, running costs, and sustainability are less impactful when it comes to consumers’ satisfaction.
- Consumer Behaviour: The German car industry will experience moderate growth through the 52% of more affluent German households planning to purchase a car within the next three years. Compared to this, only a fraction of lower income households are planning to buy a car. Therefore, growth will be limited by financial concerns and the increase in electric vehicle prices due to the end of subsidies for these.
- German Car Market Opportunities: Whether promoting electric or hybrid cars, brands have an opportunity to appeal to a larger market by focusing on the core aspects of a car, such as reliability and comfort, which are the main contributors to overall consumer satisfaction. Highlighting the financial advantages of a car’s reliability will appeal to buyers, particularly in the current economic situation.
German Car Market Forecast
- The price difference between electric cars and those with internal combustion engines will be eliminated. Going forward, external factors such as the development of charging infrastructure and individual factors such as environmental awareness will play a significant role in the adoption of electric cars.
To learn how to connect with your audience, purchase our Germany Car Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products and Brands Discussed in this Report
Brands: Toyota, Ford, Mercedes, Audi, BMW, Volkswagen, Skoda, Opel, Seat, Hyundai, Fiat, Tesla.
Products: New and second-hand cars, internal combustion engine cars, hybrid cars, electric cars.
Additional Features Included with Your Purchase:
- Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
- Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
- Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
- Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.
Expert Insights on the German Car Industry
This report, written by Venkatesh Modi, Research Analyst, delivers in-depth commentary and analysis to highlight German car industry trends and add expert context to the numbers.
As the German car industry recovers, supporting consumers in becoming mobile and focusing on core aspects such as reliability will lead to higher customer satisfaction and foster long-lasting connections.
Venkatesh Modi
Research Analyst – Automotive, Germany
Collapse All
-
- Key issues covered in this Report
-
EXECUTIVE SUMMARY
- Market context
- Graph 1: number of passenger cars produced, 2013-23
- Mintel predicts
- Opportunities
- Graph 2: type of access to car, by generation, 2024
- The competitive landscape
- Graph 3: car market share, 2021-23
-
MARKET DRIVERS
- The German economy
- Graph 4: key economic data, in real terms, 2019-25
- Graph 5: financial confidence index, 2022-24
- Industry factors: supply chains and subsidies
- Graph 6: number of passenger cars produced, 2013-23
-
WHAT CONSUMERS WANT AND WHY
- Car ownership
- Graph 7: type of access to car, 2024
- Graph 8: car ownership by type and timeframe of purchase, 2024
- Graph 9: purchase of new vs second-hand cars, by age, 2024
- Brand of car owned
- Graph 10: brand of most often driven car, by age, 2024
- Satisfaction with car
- Graph 11: satisfaction with factors of most often driven car, 2024
- Graph 12: overall satisfaction with car, by brand of most often driven car, 2024
- Car purchase plans
- Graph 13: consumers planning to purchase a car within the next three years, by net monthly household income, 2024
- Graph 14: timescale for car purchase, by generation, 2024
-
LAUNCH ACTIVITY AND INNOVATION
- Advertising and marketing activity
-
MARKET SHARE
- Graph 15: car market share, 2021-23
-
MARKET SIZE, SEgmentation AND FORECAST
- Market size and forecast
- Graph 16: new passenger car registrations, 2019-24
- Market segmentation
- Graph 17: car market segmentation, by fuel type, 2019-23
- Graph 18: car market segmentation, by body type, 2019-23
-
APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
- Appendix – market size and central forecast methodology
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
£ 2,195 (Excl.Tax)
- Pay via credit card or invoice
-
PDF, PPT and Excel download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied in basket
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
