2021
9
Germany Car Purchasing Market Report 2021
2021-03-30T15:02:58+01:00
REP3F068B0F_3063_4633_8A53_EA4F96965FB7
2195
136076
[{"name":"Car Purchasing and Finance","url":"https:\/\/store.mintel.com\/industries\/transport\/automotive\/car-purchasing-finance"}]
Report
en_GB
While new car sales fell back in 2020 the market is expected to recover quickly in 2021. Growth will come with a shift towards new fuels and new ways of…

Germany Car Purchasing Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Car Purchasing – Germany market including the behaviours, preferences and habits of the consumer.

Online has long had the potential within the automotive market. With COVID-19 accelerating use of this channel automotive brands have the potential to leverage benefits, thereby building customer loyalty and developing this channel further.

Quickly Understand

  • How to adjust to Germany’s growing environmental awareness?
  • How to tap into new ways of retailing?
  • How will Older adults offer the potential to leverage sales?
  • How can manufacturers get ready for a return to growth in the German market?
  • What brands lead the market overall and what are the market shares?
  • What are German consumers’ favourite channels of distribution?

Covered in this report

Brands mentioned: Audi, BMW, Ford, Hyundai, Mercedes, Opel, Renault, Seat, Skoda, VW, etc.

Expert analysis from a specialist in the field

Written by Carolin Jaretzke, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While new car sales fell back in 2020 the market is expected to recover quickly in 2021. Growth will come with a shift towards new fuels and new ways of purchasing.
Carolin Jaretzke
Associate Director Retail

Table of Contents

  1. Executive summary

    • Impact of COVID-19 on car purchasing
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Marketing mix
  2. market drivers

    • Graph 1: key economic data, in real terms, 2019-2022
    • Graph 2: gross domestic product, price-adjusted, Q1 2019-Q4 2020
    • Graph 3: foreign trade balance, original values calendar and seasonally adjusted, €bn, January-December 2020
    • Graph 4: private consumption, seasonally and calendar-adjusted, % change on the previous quarter, Q1 2019-Q3 2020
  3. MARKET ACTIVITY

    • Sector size and forecast
    • Graph 5: new car sales, million units, 2015-2020
    • Market segmentation
    • Graph 6: new car sales, by fuel type (% volume), 2015, 2019 and 2020
    • Graph 7: new car sales, by alternative fuel, 2015-20
    • Market share
    • Graph 8: new car sales by brand (% volume), leading 10 brands, 2015 and 2020
    • Graph 9: new car sales by model (% volume), 10 leading models, 2015 and 2020
    • Channels of distribution
    • Graph 10: key distribution channels, new and used cars, 2020
  4. What consumers want and why

    • The impact of COVID-19 on consumer behaviour
    • Graph 11: worried about the risk of being exposed to COVID-19 pandemic, May 2020-February 2021
    • Graph 12: worried about how the outbreak might affect your lifestyle, May 2020-February 2021
    • Graph 13: consumer attitude statements towards COVID-19 pandemic, 3 March-12 February 2021
    • Graph 14: cutting back on non-essential spending, May 2020-February 2021
    • Graph 15: shopping more online, May 2020-February 2021
    • Car ownership
    • Graph 16: car ownership, % of respondents, November 2020
    • Graph 17: car ownership, by gender and age, November 2020
    • Graph 18: car ownership, by income, November 2020
    • Graph 19: car ownership, by region, November 2020
    • Age of car owned
    • Graph 20: age of car owned, % of respondents, November 2020
    • Graph 21: age of car owned, % of respondents, January and November 2020
    • Graph 22: age of car owned, by sex, November 2020
    • Graph 23: age of car owned, by age, November 2020
    • Graph 24: age of car owned, women by age, November 2020
    • Graph 25: age of car owned, by income (per month), November 2020
    • Graph 26: age of car owned, by region (bought a new car in the last two years), November 2020
    • Other access to cars
    • Graph 27: access to cars for non-car owners, % of respondents, December 2020
    • Graph 28: access to cars for non-car owners, by sex, November 2020
    • Graph 29: access to cars for non-car owners, by age, November 2020
    • Where car was last purchased
    • Graph 30: where last car was purchased, November 2020
    • Graph 31: where last car was purchased, by age, November 2020
    • Graph 32: where last car was purchased, by income (per month), November 2020
    • Graph 33: where last car was purchased, by age of car owned, November 2020
    • Future car purchasing intentions
    • Graph 34: car purchase intentions – next three years, by age, November 2020
    • Graph 35: car purchase intentions (NET) – next three years, by age, November 2020
    • Graph 36: car purchase intentions (NET) – next three years, by income (per month), November 2020
    • Graph 37: car purchase intentions – next three years, by location, November 2020
    • Timescale for car purchase
    • Graph 38: car purchase intentions – timeline for purchase, November 2020
    • Graph 39: car purchase intentions – timeline for purchase (within next 12 months), by age, November 2020
    • Graph 40: car purchase intentions – timeline for purchase, by sex and age, November 2020
    • Graph 41: car purchase intentions – timeline for purchase, by income band, November 2020
    • Interest in purchasing new or used
    • Graph 42: car purchase intentions – new or second hand/used, November 2020
    • Graph 43: car purchase intentions – new or used, by age, November 2020
    • Graph 44: car purchase intentions, by sex and age, November 2020
    • Graph 45: car purchase intentions, by income band, November 2020
    • Preferences towards particular fuels
    • Graph 46: preference for fuel types, November 2020
    • Graph 47: preference for fuel types, any likely, January and November 2020
    • Graph 48: preference for fuel types, by income (per month), November 2020
    • Graph 49: preference for fuel types, by age, November 2020
    • Graph 50: preference for fuel types, by sex, November 2020
    • Graph 51: preferences for fuel types, those who have purchased a new car in the last two years, November 2020
    • Federal support for buying an electric car
    • Graph 52: influence of government bonus, November 2020
    • Graph 53: awareness of government’s environmental bonus, November 2020
    • Features most important when considering an electric car purchase
    • Graph 54: factors when considering the purchase of an electric car, November 2020
    • Graph 55: factors when considering the purchase of an electric car, January and November 2020
    • Graph 56: factors when considering the purchase of an electric car, new and used car owners, November 2020
    • Graph 57: factors when considering the purchase of an electric car, by car buyer, November 2020
    • Online versus face-to-face when purchasing
    • Graph 58: online versus face-to-face during the car buying process, November 2020
    • Graph 59: online versus face-to-face during the car buying process, men 18-24, November 2020
    • Graph 60: making payment and arranging collection/delivery, by income band, November 2020
    • Graph 61: use of online during the car buying process, new and used buyers, November 2020
  5. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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