Stay ahead of the curve and future-proof your business with Mintel’s Germany Car Purchasing Process Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting the future of your industry. Get a 360° view of the German car industry including Germany car market size, market share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed outlook on the German car industry, including expert insights and market drivers.
- The impact of inflation on automobile industry sales in Germany.
- Reasons for buying a car.
- Channels used by consumers to buy cars and types of purchase.
- Consumer behaviour and future car purchase plans.
- How your business can tap into opportunities to increase your Germany car market share.
German Car Market Analysis
Consumers are still feeling the pressure of increased fuel and electricity prices. This, coupled with the high cost-of-living, causes consumers to rethink big-ticket purchases, such as cars.
Moreover, according to Mintel’s German car sales market research, over half of the population are putting more time and effort into looking for the cheapest price than they were a year ago in order to get the best deal possible.
German Car Market Analysis: What Consumers Want and Why
- Automobile Industry Sales in Germany: 43% of Germans are interested in buying a used/second hand car, a trend that is fuelled by the rising cost-of-living and high fuel prices. However, buying remains the preferred method of purchase, compared to car sharing or subscriptions, and dealerships remain the preferred channel.
- The Future of the German Car Industry: Going forward, consumers will have access to a mix of mobility solutions that can be accessed digitally. Car companies can further innovate retail with the help of technologies such as augmented and virtual reality. This will significantly affect the car purchasing process and transform the role of the dealership.
To learn how to connect with your audience, purchase our full Germany Car Purchasing Process Market Report 2023. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands Discussed in this Report
Brands: Tesla, Volvo, Mercedes, Nissan, TikTok, Fiat, Sixt, Free2move, Polestar, Hyundai, Dacia, Volkswagen, BMW, AHG Gruppe, Hahn Gruppe, NIO, Stellantis, and more.
Expert Insights on the German Car Industry
This report, written by Venkatesh Modi, Research Analyst, delivers in-depth commentary and analysis to highlight current trends in automobile sales in Germany and add expert context to the numbers.
Shifting attitudes towards car ownership and financial concerns are forcing the auto industry to embrace a more flexible approach to the car sales process.
Venkatesh Modi
Research Analyst
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Executive summary
- Key issues covered in this Report
- Market context
- Opportunities
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market drivers
- The German economy
- Graph 1: key economic data, in real terms, 2019-24
- Shifting ownership
- Urbanisation
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What consumers want and why
- Car ownership
- Graph 2: car ownership, by lifestage, 2023
- Graph 3: reasons for not owning a car, 2023
- Graph 4: consumers looking for information about a car, by age, 2023
- Purchase channel of current car
- Graph 5: channel of car purchase, 2023
- Future plans to buy a car
- Graph 6: plan to purchase a car within the next three years, 2023
- Graph 7: time of future purchase, 2023
- New/second-hand car purchase
- Graph 8: new or used car purchase, 2023
- Graph 9: most likely choice for next car, by new and used car, 2023
- Graph 10: consumers most likely to buy a petrol car within the next three years, by time of purchase, 2023
- Type of car purchase
- Graph 11: type of purchase, 2023
- Graph 12: consumers using car sharing and car renting, 2023
- Reasons for buying a car
- Graph 13: reasons to choose to buy a car, 2023
- Reasons for leasing/car subscription
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LAUNCH ACTIVITY AND INNOVATION
- Advertising and marketing activity
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Appendix
- Appendix – abbreviations and consumer research methodology and language usage
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