Mintel’s Germany soft drinks market analysis shows that treat-worthiness, price, and sustainability are key features for both private labels and branded carbonated soft drinks to retain and win German consumers in the soft drinks market sector.
80% of Germans drink carbonated soft drinks as the category continues to prove its popularity. Especially, young German men are leading consumption in this market sector, compared to female consumers.
Diet and light carbonated soft drinks consumption is increasing among consumers aged 16 to 54. The addition of functional benefits to the carbonated soft drinks market, for example relaxing/energising or hydrating functionalities, will boost the health image of carbonated soft drinks, with hydration being especially attractive to Baby Boomers.
Alcohol moderation, practised by 57% of 18 to 24-year-olds, will support carbonated soft drinks market growth. Catering to moderators, manufacturers can explore soft drinks that copycat ‘sessionable’ alcoholic beverages, balancing health with indulgence. Especially, viable alternatives that are less sweet will appeal as alternatives to alcohol.
This report covers colas, lemon/lemon & lime, orange and other flavoured carbonated soft drinks including carbonated mixers such as sodas, tonics, and seltzers.
Carbonated fruit juices and waters, including products made from concentrates or syrups at point of sale are excluded from this report.
Our Germany soft drinks market analysis shows that sugar and alcohol moderation provide market opportunities for sophisticated, better-for-you (less sweet) products.
Khalid Peerbaccus, Senior Analyst – Food & Drink
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