Germany Carbonated Soft Drinks Market Report 2024

Stay ahead of the curve and future-proof your business with Mintel’s Carbonated Soft Drinks in Germany Market Report 2024. Our full report is packed with consumer-led market intelligence, carbonated soft drink trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the carbonated soft drinks market in Germany including the market share, the carbonated soft drinks market size in Germany, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed outlook on the carbonated soft drinks market in Germany, including market drivers and expert insights.
• Usage of carbonated soft drinks (CSDs) in Germany, including how to appeal to women who drink fewer CSDs compared to men.
• Consumer behaviours related to carbonated soft drinks in Germany, including how private labels can experiment with new flavour combinations to entice younger German consumers while brands can emphasise their original taste.
• Consumer attitudes towards CSDs, with demand for less plastic waste creating opportunities to communicate sustainability efforts.
• Recent product launch activity and innovations in the carbonated soft drinks market in Germany.
• How your business can tap into opportunities to increase your carbonated soft drinks market share in Germany.

An Overview of the Carbonated Soft Drinks Market in Germany

As inflation levels are expected to bounce back in 2024, CSDs are seen as a permissible treat and it is expected that the carbonated soft drinks market in Germany will receive a boost through sporting events in 2024 including the Euros hosted by Germany and the Paris Summer Olympics.

Taste and price are key for both private labels and branded CSDs to retain and win German consumers. Brands can continue to emphasise the original taste to retain loyal customers while private labels can compete with brands by tapping into exciting flavour combinations such as pineapple-dragon fruit.

Carbonated Soft Drinks Industry Report Germany: What Consumers Want and Why

• Carbonated Soft Drinks Industry Trends in Germany: The trend for alcohol moderation will help boost the carbonated soft drinks market in Germany by positioning CSDs as a viable alternative. Therefore, this trend provides an opportunity for CSD brands to target German consumers who are looking for viable alternatives that do not look dissimilar to the alcoholic beverages they are replacing.
• Market Challenges for Carbonated Soft Drinks in Germany: CSDs are more popular among German men with 87% having drunk CSDs and only 78% of women doing so. The negative health perception of carbonated soft drinks deters women, with 73% of female consumers saying they eat and drink healthily all or most of the time.
• CSDs and Better-For-You Options: Concerns about high sugar intake will cause health-conscious German consumers to curb their usage and will drive a demand for minimally sweetened and less-sweet flavours of CSDs. Consequentially, brands can grow better-for-you options that are less sweet and contain functional ingredients. Such CSDs will entice women and consumers aged 45 and older. Adding functional benefits to CSDs, such as supporting gut health, will help to further boost the health image of carbonated soft drinks.

Carbonated Soft Drinks Industry Report: A Market Forecast & Opportunities

• 55% of German consumers aged 16 to 34 believe that the use of natural ingredients in carbonated soft drinks makes them feel more premium. This provides an opportunity to use plant-based ingredients to further enhance the appeal of CSDs by imbuing a healthier image.

To learn how to connect with your audience, purchase our Carbonated Soft Drinks in Germany Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Hip Hop Living Soda, Petal, Rewe (Beste Wahl), Lichtenauer, Capriani Bellini, The Coca-Cola Company, PepsiCo, Brauerei S.Riegele, Hassia Mineralquellen, Fritz-kulturgüter, Symrise, Mineralquellen und Getränke H. Hövelmann, Eckes-Granini Group, and more.

Products: Non-diet (sugary) carbonated soft drinks, diet/light (reduced sugar/sugar-free) carbonated soft drinks.

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Expert Insights on the Carbonated Soft Drinks Market in Germany

This report, written by Khalid Peerbaccus, Senior Analyst, delivers in-depth commentary and analysis to highlight trends in the carbonated soft drinks market in Germany and add expert context to the numbers.

Our carbonated soft drinks industry report Germany shows that brands have the opportunity to target women and over-45-year-olds with functional CSDs. Less sweet flavours are also a way to spark interest among health-conscious consumers in Germany, whilst brands may gain further carbonated soft drinks market share in Germany through the alcohol moderation trend.

Khalid Peerbaccus
Senior Analyst – Food & Drink