2021
9
Germany Carbonated Soft Drinks Market Report 2021
2021-03-26T10:03:28+00:00
REPA823177F_795C_4D2D_923D_079F3BEA3B85
2195
135935
[{"name":"Carbonated Soft Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/carbonated-soft-drinks"}]
Report
en_GB
Premium CSDs with natural ingredients and less-sweet flavours will benefit from the alcohol moderation trend by appealing to adult tastes. Annika Janicke, Research Analyst – Food & Drink…

Germany Carbonated Soft Drinks Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Carbonated Soft Drinks – Germany market including the behaviours, preferences and habits of the consumer.

CSDs are seen as a permissible treat and, similar to confectionery, cakes and biscuits, can help to fulfil a sugar craving. Also, similar to sweet treats, CSDs can help to boost mood, offering scope for more CSDs to include mood-enhancing ingredients like adaptogens as a way to premiumise the category.

Quickly Understand

  • How can your brand promote at-home occasions?
  • How will demographic change impact the category?
  • How can brewing and fermentation inspire associations with naturalness?
  • How to explore new ways to attract ethically conscious shoppers?
  • What are German consumers’ behaviours around carbonated soft drinks?
  • How can your brand go beyond sustainability to appeal to German consumers?

Covered in this report

Brands mentioned: Aldi Süd, Bitterschön, Brauerei S.Riegele Inh. Riegele KG, Chernogolovka Baikal, Chillma, Coca-Cola, Eckes-Granini Group GmbH, Fanta, Freeway, Gasteiner, Gewara The Taste of Cuba, Granini, Hassia Mineralquellen GmbH & Co. KG, Leev, Lidl, Mineralquellen und Getränke H. Hövelmann GmbH, Oettinger, PepsiCo, Inc., Rettergut, Rewe, Rhönsprudel, Symrise AG, The Coca-Cola Company, etc.

Expert analysis from a specialist in the field

Written by Annika Janicke, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Premium CSDs with natural ingredients and less-sweet flavours will benefit from the alcohol moderation trend by appealing to adult tastes.


Annika Janicke
Analyst – Food and Drink

Table of Contents

  1. EXECUTIVE SUMMARY

    • Impact of COVID-19 on carbonated soft drinks
    • Market context
    • [Graph] Germany: consumption of CSDs in the last three months, by type and location, December 2020
    • Mintel predicts
    • What consumers want, and why
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: retail market shares of CSDs*, by value and volume, 2020
  2. MARKET DRIVERS

    • [Graph] Germany: key economic data, in real terms, 2019-22
    • [Graph] Germany: top environmental concerns, October 2019
  3. WHAT CONSUMERS WANT, AND WHY

    • Impact of COVID-19 on consumer behaviour
    • [Graph] Germany: consumer spending on alcoholic drinks for drinking at home compared to before the COVID-19 outbreak, 8-17 December, 2020
    • Consumption of carbonated soft drinks
    • [Graph] Germany: consumption of regular sugary CSDs in the last three months, by age group, July 2019 vs December 2020
    • [Graph] Germany: consumption of diet/light CSDs in the last three months, by age group, July 2019 vs December 2020
    • [Graph] Germany: consumption of CSDs in the last three months, by gender and age group, December 2020
    • [Graph] Germany: frequency of drinking CSDs, by type, December 2020
    • [Graph] Germany: frequency of drinking diet/light CSDs, by age group, December 2020
    • [Graph] Germany: consumption of CSDs in the last three months, by type and by location, December 2020
    • [Graph] Germany: consumption of CSDs in- and out-of-home, by age group, December 2020
    • Reasons to drink carbonated soft drinks
    • [Graph] Germany: reasons to drink CSDs, December 2020
    • [Graph] Germany: drinking CSDs to satisfy a sweet craving, by age groups, December 2020
    • [Graph] Germany: wellbeing reasons to drink CSDs, by age groups, December 2020
    • Attitudes towards carbonated soft drinks
    • [Graph] Germany: attitudes towards CSDs, December 2020
    • Behaviours around carbonated soft drinks
    • [Graph] Germany: behaviours around CSDs, December 2020
    • [Graph] Germany: consumers who would like to know more about what foods are best to pair with different CSDs, by age group, December 2020
    • [Graph] Germany: consumer interest in CSDs with lower carbonation than regular CSDs by age group, December 2020
    • [Graph] Germany: interest in making mocktails using CSDs, by age group, December 2020
  4. launch activity

    • [Graph] Germany: CSD launches, by top 10 companies, 2016-20
    • [Graph] Germany: fastest-growing claims for CSD launches, 2016-20
    • [Graph] Germany: CSD launches, by natural claims, 2016-20
    • [Graph] Germany: CSD launches by leading ‘minus’ claims, 2016-20
    • [Graph] Germany: top five flavour components of CSD launches* with biggest growth, 2019-20
    • Advertising and marketing activity
  5. MARKET SHARE

    • Germany: retail market share of carbonated soft drinks, by volume, 2019-20
    • Germany: retail market share of carbonated soft drinks, by value, 2019-20
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Forecasting during the COVID-19 pandemic
    • Germany: retail market volume sales of carbonated soft drinks, by segment, 2019-2020
    • Germany: retail market value sales of carbonated soft drinks, by segment, 2019-20
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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