Germany Carbonated Soft Drinks Market Report 2023
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Discover the latest carbonated soft drinks market trends and how they are impacting the Germany soft drinks market! Our Carbonated Soft Drinks Germany Market Report 2023 is packed with valuable insights on consumer attitudes, market size, carbonated soft drinks Germany market forecast and segmentation, and revenue in the carbonated soft drinks segment. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing!
Carbonated Soft Drinks Germany: Current Market Landscape
Mintel’s report on carbonated soft drinks Germany shows that the continued income squeeze and ongoing high levels of inflation in the carbonated soft drinks market will see consumers trading down. While revenue in the carbonated soft drinks segment is expected to continue to decline as competition heats up from adjacent categories, value sales will remain stable after a price correction in 2024.
In addition to soaring prices due to inflation, increased health consciousness among consumers, who are curbing their consumption frequency, will also cause revenue in the carbonated soft drinks segment to decline.
Carbonated Soft Drinks Market Trends: What Consumers Want and Why
According to Mintel’s carbonated soft drinks market report, the majority of Germans drink carbonated soft drinks, with most of them sticking to conventional sugary soft drinks. However, Germans are putting more emphasis on their health causing increased interest in CSDs with health benefits amongst consumers.
Furthermore, over-55-year-olds are significantly less likely to drink carbonated soft drinks, for reasons that also include health concerns and a preference for less sweet-flavours, which are typically more prominent among this age group.
- Germany Soft Drinks Market Consumer Behaviour: 80% of Germans drink carbonated soft drinks.
- Carbonated Soft Drinks Market Trends: Following the pandemic, Germans are focusing more on their health and wellbeing, resulting in 26% of consumers expressing interest in CSDs with health benefits.
- Carbonated Soft Drinks Market Challenges: Due to inflation-induced price rises, 29% of German consumers would reduce their consumption if they had less money to spend on CSDs.
- Carbonated Soft Drinks Market Opportunities: To battle inflation-induced volume decline, carbonated soft drinks brands can offer promotions and loyalty schemes, as 56% of CSDs buyers would focus more on promotions when shopping.
Carbonated Soft Drinks Germany Market Forecast & Opportunities
Mintel’s market research on carbonated soft drinks Germany shows that volume sales continue to decline. However, the enduring health trend presents plenty of opportunities for added-value and health-boosting options for brands to retain their carbonated soft drinks market share. This will help drive long-term Germany soft drinks market growth.
Moreover, innovation based around tea-based flavours and increasing the number of less-sweet flavour options will allow CSD brands to appeal to both existing users as well as drawing in new users, both younger and older.
To discover more the German Drinks Industry, read our Germany Fruit Juice, Juice Drinks & Smoothies Market Report 2022, or take a look at our extensive Non-Alcoholic Drinks Market Research.
Quickly Understand Carbonated Soft Drinks Germany
- Market drivers for carbonated soft drinks Germany.
- Usage of carbonated soft drinks Germany.
- Purchasing factors for carbonated soft drinks Germany.
- Carbonated soft drinks market consumer behaviours.
- Attitudes towards carbonated soft drinks Germany.
- Recent product launch activity, innovations, carbonated soft drinks market share and size.
Covered in this Report
Products: Colas, lemon/lemon & lime, orange, and other flavoured carbonated soft drinks, carbonated mixers (sodas, tonics, seltzers).
Brands: Super Jia, Pepsi, Lipton, SodaStream, Bitburger, L’Atelier du Ferments, Hohes C, Lemon Lemon, 7UP, Fever-Tree, NITRO, and many more.
Expert Insights into Carbonated Soft Drinks Germany
This report, written by Katrin Förster, Food & Drink Research Analyst, delivers in-depth commentary and analysis to highlight current carbonated soft drinks market trends, revenue in the carbonated soft drinks segment, and adds expert context to the numbers.
Position light CSDs as the better-for-you choice with added health/functional benefits. New flavour/texture innovations can appeal to younger and older consumers.
Katrin Förster
Research Analyst – Food & Drink, Germany
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Mintel predicts
- Opportunities
- The competitive landscape
- Graph 1: company retail value and volume shares of CSDs*, 2021
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MARKET DRIVERS
- The German economy
- Graph 2: key economic data, in real terms, 2019-24
- Personal and planetary health
- Graph 3: frequency of eating/drinking healthily, 2021-22
- Demographic impacts
- Graph 4: population structure by age, 2020-30
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WHAT CONSUMERS WANT AND WHY
- Usage of carbonated soft drinks
- Graph 5: consumption of sugary CSDs in the last three months, by age, 2020 and 2022
- Graph 6: consumption of light CSDs in the last three months, by age, 2020 and 2022
- Graph 7: consumption of sugary CSDs, by location, 2020 and 2022
- Graph 8: consumption of light CSDs, by location, 2020 and 2022
- Graph 9: consumption of CSDs by type, by age, 2022
- Impact of financial situation on shopping behaviours for CSDs
- Graph 10: shopping behaviours if consumers had less money to spend on CSDs, 2022
- Factors influencing the choice of CSDs
- Behaviours related to carbonated soft drinks
- Graph 11: behaviours relating to carbonated soft drinks, 2022
- Attitudes towards carbonated soft drinks
- Graph 12: attitudes towards CSDs, 2022
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LAUNCH ACTIVITY AND INNOVATION
- Graph 13: CSDs launches, by top 10 companies, 2020-22
- Graph 14: CSDs launches by leading ‘minus’ claims, 2020-22
- Graph 15: CSD launches with select eco/ethical claims, 2020-22
- Advertising and marketing activity
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MARKET SHARE
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MARKET SIZE, SEgmentation AND FORECAST
- Market segmentation
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
- Appendix – market size and central forecast methodology
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