2022
9
Germany Cheese Market Report 2022
2022-11-21T16:02:25+00:00
REPC5DCF93F_1732_40AC_8581_A6E46281F832
2195
157779
[{"name":"Cheese","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/cheese"}]
Report
en_GB
Position cheeses as the savvy choice for squeezed incomes; target a shrinking user cohort of 16-34s with eco-friendly options and relevant occasions (eg snacking). Valentin Thies, Food & Drink…

Germany Cheese Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Germany Cheese Market Report 2022 identifies consumers’ attitudes towards cheese consumption, sustainability in the cheese segment in Germany, and the impact of inflation on the cheese industry in Germany. This report covers the cheese segment in Germany market size, market forecast, market segmentation and industry trends for the Cheese Market in Germany.

Current Market Landscape

The vast majority of Germans eat cheese on a weekly basis, and increased working/studying from home boosted retail cheese sales even further in 2020-21. With Germans spending more time out-of-home post-COVID in 2022 and planning to lose weight, gained during the pandemic, volume sales could drop.

Inflation in general and high energy/fertiliser costs drove up conventional milk prices in 2022, impacting cheese prices. It is likely price-sensitive users will trade down to cheaper cheese types, private label options and/or curb usage.

The Cheese Industry in Germany: Market Share and Key Industry Trends

Revenue in the cheese segment Germany is impacted by high inflation in the dairy sector, which will go on to affect consumers through private labels/brands. This is likely to result in value growth for cheese.

Nevertheless, increased cheese moderation by 16 to 34-year-olds for health or sustainability reasons as well as growing competition from cheese alternatives could dampen long-term retail volume sales growth.

  • 75% of Germans eat cheese at least 2-3 times a week.
  • 68% of consumers say they would struggle giving up eating cheese.
  • 54% of consumers consider cheese a mood booster due to its flavor advantage.
  • 38% of 16 to 34-year-olds anticipate eating more plant-based cheese.

Future Trends in the Cheese Industry in Germany

An ageing population could offset a stark volume decline, with over-65-year-olds being core cheese users. Yet, the EU’s Farm to Fork Strategy and Germany’s 2030 organic agriculture expansion plans could reduce conventional raw milk output, putting price pressure on cheeses, whilst boosting plant alternatives/organic options. This diversification in cheese alternatives may regain interest with 16 to 34-year-olds who have cut down on cheese.

Since price trumps quality for many cheese users, less expensive ‘core’ cheeses can be positioned as the smarter alternative to pricier cheeses, e.g. Cheddar instead of Parmesan. Higher volume packs, and a longer shelf-life for less food waste also appeal to consumers as our cheese in Germany market research has shown.

Read on to discover more details or take a look at all of our German Cheese Market Research.

Quickly Understand

  • Market drivers for cheese, the impact of inflation and shift towards sustainable nutrition.
  • Frequency of consumption.
  • Types of cheeses purchased.
  • Cheese eating occasions.
  • Choice factors for cheese – price trumps quality amidst financial uncertainty.
  • Behaviours related to cheese – ways to encourage new trials, cheese’s role as meat replacement and the potential of plant-based/eco-friendly options.
  • Attitudes towards cheese.
  • Recent product launch activity, innovations, market share and size.

Covered in this Report

Products: Hard, extra hard, semi-hard, soft, spreadable/processed cheese.

Brands: Kerrygold, Sach, Emmi, Knorr, Savancia, Hochland, Groupe Lactalis, Groupe Bel, Bergader Privatkäserei, Arla Foods, Käserei Champignon Hofmeister, DMK Deutsches Milchkontor, Mondelēz International, Karwendel-Werke Huber, and more.

Expert Analysis from a Specialist in the Field

This report, written by Valentin Thies, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends in the Cheese Market in Germany, and adds expert context to the numbers.

Position cheeses as the savvy choice for squeezed incomes; target a shrinking user cohort of 16-34s with eco-friendly options and relevant occasions, e.g. snacking.

Valentin Thies
Valentin Thies
Senior Food & Drink Research Analyst, Germany

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: frequency of eating cheese, by age groups, 2022
    • Graph 2: farm-gate price for conventionally produced and organic cow's milk standardised at a 4.0% fat and 3.4% protein content, Jan 2021-Jun 2022
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 3: company retail value and volume shares of cheese, 2021
  2. MARKET DRIVERS

    • The German economy
    • Graph 4: key economic data, in real terms, 2019-24
    • Graph 5: farm-gate price for conventionally produced and organic cow's milk standardised at a 4.0% fat and 3.4% protein content, Jan 2021-Jun 2022
    • Graph 6: population by age group, 2020-30
    • Graph 7: environmental impact per L of dairy milk and plant-based milk alternatives, 2018
    • Graph 8: environmental impact per L of dairy milk and plant-based milk alternatives, 2018
    • Graph 9: top factors when shopping for food, by low fat content, by age groups, 2022*
    • Graph 10: top factors when shopping for food, 2022*
    • Graph 11: important ethical and environmental factors when making food and drink choices, 2021*
  3. WHAT CONSUMERS WANT AND WHY

    • Frequency of cheese consumption
    • Graph 12: frequency of eating cheese, 2022
    • Graph 13: frequency of eating cheese, by age groups, 2022
    • Types of cheeses purchased
    • Graph 14: types of cheeses purchased in the past three months, by age groups, 2022
    • Graph 15: repertoire of types of cheeses bought in the past three months, 2022
    • Graph 16: types of cheeses purchased in the past three months, 2019 and 2022
    • Occasions for consuming cheese
    • Graph 17: cheese consumption occasions, 2022
    • Graph 18: cheese consumption occasions, by age groups, 2022
    • Graph 19: repertoire of cheese consumption occasions, 2022
    • Graph 20: interest in more cheeses in snacking formats, 2022
    • Graph 21: selected reasons for snacking, by age group, 2021
    • Choice factors for cheese
    • Graph 22: choice factors that influence choosing one cheese over another, limited to three responses, 2022
    • Graph 23: top choice factors when buying cheese, limited to three factors, by age group, 2022
    • Behaviours related to cheese
    • Graph 24: behaviours related to cheese, 2022
    • Graph 25: usage of dairy and dairy alternative products in the last month, by category, 2022
    • Graph 26: usage of cheese in the last month, by age group, 2022
    • Attitudes towards cheese
    • Graph 27: attitudes towards cheese, 2022
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 28: share of cheese and cheese alternative launches in the market, by sub-category, 2018-22
    • Graph 29: cheese alternative launches, by branded vs private label, 2018-22
    • Graph 30: cheese alternative launches, by ultimate company, 2021-22
    • Graph 31: cheese alternative launches, by top 10 claims*, 2021-22
    • Graph 32: cheese launches, by top 10 claims, 2021-22
    • Graph 33: cheese launches, by ultimate company, 2021-22
    • Graph 34: cheese launches, by branded vs private label, 2018-22
    • Graph 35: pasta retail market segmentation, by volume (000 tonnes), 2017-21
    • Graph 36: pasta retail market segmentation, by value (€m), 2017-21
    • Advertising and marketing activity
  5. MARKET SHARE

    • MARKET SIZE, SEgmentation AND FORECAST

      • APPENDIX

        • Appendix – products covered, abbreviations, consumer research methodology and language usage
        • Appendix – market size and central forecast methodology

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      The consumer

      What They Want. Why They Want It.

      The Competitors

      Who’s Winning. How To Stay Ahead.

      The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

      The Innovations

      New Ideas. New Products. New Potential.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

      Below is a sample report, understand what you are buying.

      Click to show report
      Germany Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

      Trusted by companies. Big and small.

      Want to speak to us directly?

      Contact us with your enquiry and our expert global team can help.

      Get in touch