2020
9
Germany Cheese Market Report 2020
2020-01-30T20:01:08+00:00
REP7A004145_C0A4_41FA_B67F_86E21DA22BFA
2195
32507
[{"name":"Cheese","url":"https:\/\/store.mintel.com\/industries\/food\/dairy\/cheese"},{"name":"Dairy","url":"https:\/\/store.mintel.com\/industries\/food\/dairy"}]
Report
en_GB
Cheese is a staple but sales are flat. To drive growth, address sustainability perceptions, health benefits and fit with contemporary lifestyles and eating habits. Heidi Lanschützer, Associate Director Germany…

Germany Cheese Market Report 2020

£ 2,195 (Excl.Tax)

Description

Cheese is a staple but sales are flat. To drive growth, address sustainability perceptions, health benefits and fit with contemporary lifestyles and eating habits.

Heidi Lanschützer, Associate Director Germany

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: retail value sales of cheese, by segment, 2018-19
    • Graph 2: retail volume sales of cheese by segment, 2018-19
    • Mintel predicts
    • What consumers want, and why
    • Graph 3: occasions for using cheese, August 2019
    • Graph 4: selected attitudes towards cheese, August 2019
    • Graph 5: agreement that “It’s more important that the packaging keeps cheese fresh than that it is environmentally friendly”, by age, August 2019
    • Graph 6: important factors when buying cheese, July 2019
    • Opportunities
    • The competitive landscape
    • Graph 7: top cheese companies in retail, by volume share, 2019
    • Graph 8: top companies in cheese retail, by value share, 2019
  2. market drivers

    • Graph 9: producer and consumer price index for cheese and quark, Jan 2015-Nov 2019
    • Graph 10: population by age, 2014-24
    • Graph 11: where snacks are eaten, July 2019
    • Graph 12: snacking at out of home locations, by age group, July 2019
    • Graph 13: frequency of eating healthily, by age, October 2019
    • Graph 14: agreement with the statement “Taste is more important than health in my food choices”, by age, July 2019
    • Graph 15: healthy eating habits, by age, Q4 2018
    • Graph 16: selected important factors when shopping for food, by age, July 2019
    • Graph 17: dairy avoidance in the household, by age of respondent, 2018
    • Graph 18: share of category launches with vegan/plant-based claims, selected dairy categories, 2015-2019
  3. What consumers want, and why

    • Frequency of use of cheese
    • Graph 19: cheese retail volume consumption per capita, 2019 (est)
    • Graph 20: cheese total* volume consumption per capita, 2019 (est)
    • Graph 21: frequency of using cheese, by gender and age, August 2019
    • Types of cheese purchased
    • Graph 22: types of cheese bought in the last 3 months, August 2019
    • Graph 23: types of cheese bought, by age, August 2019
    • Graph 24: agreement with the statement “I an knowledgeable about different types of cheese”, by age, August 2019
    • Graph 25: types of cheese bought, by agreement with “I am knowledgeable about different types of cheese”, August 2019
    • Graph 26: repertoire of cheese types bought, by age and household income, August 2019
    • Occasions for using cheese
    • Graph 27: occasions for using cheese, August 2019
    • Graph 28: use of cheese as an ingredient in meals and when baking, by age, August 2019
    • Behaviours related to cheese
    • Graph 29: behaviours related to cheese, August 2019
    • Graph 30: agreement with the statement “Environmental concerns have caused me to limit/reduce the amount of cheese I eat in the last 12 months”, by age, August 2019
    • Important choice factors for cheese
    • Graph 31: important factors when buying cheese, July 2019
    • Graph 32: low price as a top three important factor when buying cheese, by household income, August 2019
    • Attitudes towards cheese
    • Graph 33: attitudes towards cheese, August 2019
    • Graph 34: agreement with the statement “Cheese is part of a healthy diet”, by age, 2017
    • Graph 35: agreement with the statement “Health concerns have caused me to limit/reduce the amount of cheese I eat in the last 12 months”, by age, August 2019
    • Graph 36: agreement with the statement “Vegan cheese is healthier than non-vegan cheese”, by age, August 2019
    • Graph 37: agreement with the statement “Eating less cheese is an easy way to reduce the amount of calories you eat”, by age, August 2019
    • Graph 38: agreement with the statement “Cheese is a good way to get protein into your diet”, by age, August 2019
  4. Launch activity and innovation

    • Graph 39: share of new product launches in the cheese market, by subcategory, 2015-19
    • Graph 40: new product launches in the cheese market, by top companies, 2018-19
    • Graph 41: new product launches in the cheese market, by claim category, 2015-19
    • Germany: new product launch activity in cheese, by top claims, 2014-19
    • Advertising and marketing activity
  5. Market share

    • Germany: company retail market share of cheese by value, 2018-19
    • Germany: company retail market share of cheese by volume, 2018-19
  6. market segmentation, size and forecast

    • Graph 42: retail value sales of cheese, by segment, 2018-19
    • Graph 43: retail volume sales of cheese by segment, 2018-19
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – launch activity and innovation
    • Germany: new product launches in cheese, by claim category, 2015-19
    • Germany: new product launches in cheese, by sub-category, 2015-19
    • Germany: new product launches in cheese, by flavour, 2015-19
    • Germany: new product launch activity in cheese, by top claims, 2015-19
    • Appendix – market size and forecast
    • Germany: retail sales of cheese, by value, 2014-24
    • Germany: retail sales of cheese, by volume, 2014-24
    • Germany: retail sales of cheese, by value, best- and worst-case forecast, 2019-24
    • Germany: retail sales of cheese, by volume, best- and worst-case forecast, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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