2021
9
Germany Children’s Snacks Market Report 2021
2021-06-04T15:01:24+01:00
REPEC3FBFD8_F330_4437_B202_44B99E9F106A
2195
139221
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Report
en_GB
Parents' increased health focus due to COVID-19 necessitates further health-led innovation, for example, in snacks with lower sugar or with functional benefits. Heidi Lanschützer, Associate Director Germany…

Germany Children’s Snacks Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Children’s Snacks market in Germany including the behaviours, preferences and habits of the consumer.

Parents’ and children’s interest in variety plus fairly low brand loyalty provide good opportunities for new brands to succeed if they offer clear points of appeal, particularly in terms of health. This also makes it essential for established brands to innovate regularly to maintain consumer engagement.

Read on to find out more or take a look at all of our Germany Food Market Research.

Quickly Understand

  • What is the impact of COVID-19 on children’s snacking?
  • What are the opportunities within this category?
  • What are the market drivers?
  • What types of snacks are bought for children in Germany?
  • What is the frequency of snacking among children?
  • What are the factors influencing parents’ choice of snacks for children?

Covered in this report

Brands mentioned: Actimel, Aldi Süd, Alpro, Bear Yo Yos, Bio Haferlinge, Bio Junior, Corny, Danoontje, DM Drogerie Markt, Esselunga, Farm Brothers, GutBio, Hortex, Imlek, Kaslink, Katjes, Kiri, KuchenMeister Koala, Lady’s Night, Livity, Lolo, Na Plus+, Nestlé Pirulo, Nim’s Kids, Nori Land, Penny Markt, Playin Choc, Pombär, REWE, Rossmann, Schwartauer Werke, Schwarzwaldmilch, Shoprite Checkers Oh My Goodness!, Strong Roots Little Roots, The Coconut Collaborative etc.

Products covered:

  • savoury snacks such as crisps, crisp-style snacks and nuts
  • fruit and vegetables
  • cereal/snack bars
  • chocolate confectionery, sugar & gum confectionery
  • cheese products
  • sweet biscuits/cookies
  • savoury biscuits
  • cakes, pastries & sweet baked goods
  • dairy and plant-based spoonable yogurts
  • drinking yogurts
  • hand-held ice creams (both dairy and dairy alternatives) and ice lollies.

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food and Drink, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Parents’ increased health focus due to COVID-19 necessitates further health-led innovation, for example, in snacks with lower sugar or with functional benefits.

Heidi Lanschützer
Associate Director – Mintel Reports Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • Impact of COVID-19 on children's snacking
    • Market context
    • Graph 1: types of snacks bought for children, by category, December 2020
    • Graph 2: live birth rates, 2015-19
    • Mintel predicts
    • What consumers want, and why
    • Graph 3: parents who agree there is not enough guidance on which snacks are healthy for children, by age group, December 2020
    • Opportunities
  2. MARKET DRIVERS

    • Graph 4: extent to which people are worried the COVID-19 outbreak might affect their lifestyle, by parental status, 4-17 March 2021
    • Graph 5: number of live births, 2015-19
    • Graph 6: average age of mothers at birth of the first child (amongst married women), 1999-2019
    • Graph 7: rates of obesity among children and adolescents, by age group, 2017
    • Graph 8: key economic data, in real terms, 2019-22
  3. What Consumers want and why

    • Impact of COVID-19 on consumer behaviour
    • Graph 9: consumers who agree that their local community has become a higher priority for them since the COVID-19 outbreak, by parental status, 2-12 February 2021
    • Graph 10: consumers who agree the environment has become a higher priority for them since the COVID-19 outbreak, by parental status, 2-12 February 2021
    • Types of snacks bought for children
    • Graph 11: types of snacks bought for children, by category, December 2020
    • Graph 12: types of snacks bought for children, December 2020
    • Graph 13: types of snacks bought for children, by category, by age of the oldest child in the household, December 2020
    • Frequency of snacking among children
    • Graph 14: frequency of snacking among children aged 0-15, December 2020
    • Where children snack
    • Graph 15: where children snack, December 2020
    • Factors influencing parents' choice of snacks for children
    • Graph 16: factors influencing choice of snacks for children, December 2020
    • Graph 17: child's favourite brand as an influencing factor when choosing snacks for children, by age of oldest child, December 2020
    • Parents' behaviours relating to children's snacks
    • Graph 18: parents' behaviours relating to children's snacks, December 2020
    • Parents' attitudes towards snacks for children
    • Graph 19: parents' attitudes towards snacks for children, December 2020
    • Graph 20: parents who agree there is not enough guidance on which snacks are healthy for children, by age group, December 2020
  4. launch activity and innovation

    • Graph 21: children's snack launches, by category, 2017-20
    • Graph 22: leading 'plus' health claims in children's snack launches, 2017-20
  5. APPENDIX

    • Appendix – abbreviations and consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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