Stay ahead of the curve and future-proof your business with Mintel’s Childrenswear in Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the childrenswear market in Germany including kids apparel Germany market share, market size and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
According to Mintel’s children’s apparel Germany market forecast, the industry is rebalancing to pre-pandemic levels due to increased prices, a return to in-store shopping, and rising birth rates.
As consumers are still adopting a frugal mindset due to the high cost-of-living, the sector will grow slowly but steadily, creating an ideal environment for new concepts such as vintage and rental to thrive and gain more kids apparel Germany market share.
To learn how to connect with your audience, purchase our full Childrenswear in Germany Market Report 2023. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Zara, Ernsting’s Family, Takko, C&A, Uniqlo, Nike, Kik, H&M, Amazon, Verbaudet, Aldi, Lidl, Galeria, Babywalz, Petit Bateau, Decathlon, Sportcheck, Hess Natur, Boden, Mytheresa, Polo Ralph Lauren, Haba (Jako-O), Babymarkt, BabyOne, Tausendkind, Sanetta, and more.
This report, written by Silke Lambers, Senior Research Analyst, delivers in-depth commentary and analysis to highlight current trends in the childrenswear market in Germany and add expert context to the numbers.
While rising prices are making buyers more cautious, changing attitudes towards ownership, sustainability and gender are reshaping the industry.
Silke Lambers
Senior Research Analyst – Fashion, Germany
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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