Germany Chocolate Confectionery Market Report 2023
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Treat-sized bars and assortment packs are good ways to introduce new chocolate flavours and textures to keep consumers engaged with the category. Valentin Thies, Associate Director, Food & Drink…

Germany Chocolate Confectionery Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s Germany Chocolate Confectionery Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the chocolate confectionery market Germany including confectionery market size in Germany, market share, and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook on the chocolate confectionery market Germany, including expert insights and market drivers.
  • The impact of the economy on the confectionery market size in Germany.
  • Most eaten types of chocolate and overall consumption frequency.
  • Consumer behaviours regarding chocolate and attitudes towards chocolate assortments.
  • Trends in launch activity and opportunities for further innovation.
  • How your business can tap into opportunities to increase your confectionery market share in Germany.

Overview of the Chocolate Confectionery Market Germany

Driven by the conflict in Ukraine, inflation rates in Germany are at an all-time high, impacting people’s spending power. Consequently, volume sales of chocolate confectionery fell in 2022 as consumers exercised portion control, for both health reasons and financial concerns.

But, many consumers view chocolate as a mood booster, which helps the category to maintain its relevance.

  • Confectionery Market Size in Germany: According to Mintel’s confectionery Germany market forecast, we can expect a long-term growth of 15% over 2023-27.

Germany Chocolate Market Research: What Consumers Want and Why

  • Chocolate Confectionery Consumer Behaviour: 56% of Germans view eating chocolate as an affordable way to enhance one’s mood and they are willing to experiment with tastes and textures. However, in economically uncertain times, price is a top priority for consumers, thus, they are looking for affordable indulgent treats. Private label is benefitting from this while brands have to prove their value.
  • Sustainability and Chocolate Confectionery in Germany: Given that 18% of German chocolate buyers would be prompted to buy a newly launched product if it was carbon neutral, brands can prove their value through their ethical/sustainable credentials, e.g. such as ingredient sourcing or packaging. Vegan and plant-based options also hold potential, as they continue to grow and are serving a larger population.
  • Confectionery Germany Market Forecast: Consumers will gain more knowledge about the health impacts of eating too much sugar and will cut back on quantity. This will drive innovation in acceptable sugar replacements as well as options with functional benefits. Considering the greater interest in healthy eating, now is a sensible time to innovate and provide tangible sugar reduction in anticipation of stricter regulations.

To learn how to connect with your audience, purchase our Germany Chocolate Confectionery Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Alpia, Reesee, Mars (Snickers), Nucao, Ferrero (Duplo), Lindt, Mondelēz, August Storck, Alfred Ritter, Nestlé (Kit Kat, Smarties)), Ludwig Schokolade, Stollwerk, Lidl, Edeka, Twix, Barry Callebaut, Milka, Frankonia, LiL’ Goodness, and more.

Products: Chocolate (standard, vegan, low-sugar), single-serve bars, blocks, gifting trays, individually wrapped, seasonal chocolate, sharing packs (unwrapped), cooking chocolate, pick n’ mix, milk chocolate, dark chocolate, white chocolate, and more.

Additional Features Included with Your Purchase

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights on the Confectionery Market Size in Germany

This report, written by Valentin Thies, Associate Director of Food & Drink, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Our Germany chocolate market research shows that treat-sized bars and assortment packs are good ways to introduce new chocolate flavours and textures to keep consumers engaged with the category.

Valentin Thies, Associate Director
Valentin Thies
Associate Director – Food & Drink

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Graph 1: consumption of chocolate confectionery 4-6 times a week or more, by age, 2022
    • Mintel predicts
    • Opportunities
    • Graph 2: agreement that chocolate assortments are good rewards for oneself, by financial situation, 2023
    • The competitive landscape
    • Graph 3: company share of retail value and volume sales of chocolate confectionery, 2022

    • The German economy
    • Graph 4: key economic data, in real terms, 2019-24
    • Graph 5: cocoa beans monthly price* in US dollar per kg, 2021-23
    • Graph 6: average summer temperature, 2016-22
    • Personal and planetary health

    • Trends in frequency of chocolate consumption and types of chocolate eaten
    • Graph 7: frequency of chocolate confectionery consumption in the last three months, 2020-22
    • Graph 8: types of chocolate eaten in the last three months, 2020-22
    • Graph 9: selected types of chocolate eaten in the last three months, by select demographics, 2022
    • Graph 10: consumption of seasonal chocolate in the last three months, by age, 2022
    • Graph 11: types of chocolate eaten in the last three months, 2022
    • Factors that would prompt purchase of newly launched chocolate products
    • Graph 12: factors that would prompt purchase of a newly launched chocolate product, 2022
    • Graph 13: consumers who would be prompted to buy a newly launched product with a mix of textures, by age, 2022
    • Graph 14: consumers who would be prompted to buy a newly launched chocolate product with select health benefits, by age, 2022
    • Attitudes towards chocolate assortments
    • Graph 15: attitudes towards chocolate assortments, ‘Chocolate assortments (ie packs of individually wrapped chocolates, gifting trays, pick n’ mix) are…’, 2022
    • Graph 16: consumer agreement that chocolate assortments are good to reward yourself with, by financial situation, 2023
    • Behaviours towards chocolate
    • Graph 17: behaviours towards chocolate, 2022
    • Graph 18: consumers who would be more likely to try new flavours in small bars, by age and gender, 2022
    • Graph 19: consumers who have started eating/eaten more vegan chocolate in the last three months, by age, 2023
    • Graph 20: consumers who have bought a chocolate product after seeing it advertised on social media, by age, 2022
    • Attitudes towards chocolate
    • Graph 21: attitudes towards chocolate, 2022

    • Graph 22: confectionery launches, by type, 2020-22
    • Graph 23: chocolate confectionery launches, by leading companies, 2020-22
    • Graph 24: chocolate confectionery launches, by sub-category, 2020-22
    • Graph 25: chocolate confectionery launches, by leading claim categories, 2020-23
    • Graph 26: chocolate confectionery launches with vegan/vegetarian/plant-based claims, 2020-23
    • Graph 27: average sugar content of chocolate confectionery launches, 2018-23
    • Graph 28: chocolate confectionery launches by top five textures, 2018-23
    • Advertising and marketing activity



    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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