2020
9
Germany Chocolate Confectionery Market Report 2020
2020-09-03T11:42:59+01:00
REP00F721A7_DDF0_4A47_9916_F811650BA2DC
2195
124420
[{"name":"Chocolate Confectionery","url":"https:\/\/store.mintel.com\/industries\/food\/confectionery\/chocolate-confectionery"}]
Report
en_GB
Stay-at-home measures have benefited chocolate sales, but rising cocoa prices and growing consumer interest in healthy eating are putting pressure on the category. Hanna Mansour, Research Analyst – Food…

Germany Chocolate Confectionery Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Chocolate Confectionery – Germany market including the behaviours, preferences and habits of the consumer.

Stay-at-home mandates and an atmosphere of uncertainty have led to a rise in chocolate consumption, especially of countlines and individually wrapped chocolates. Although lockdown measures had a negative impact on value sales of Easter chocolates, volume sales were boosted by early discounting.

Quickly Understand

  • What innovations are vital for growth within the category?
  • How to drive growth through premiumisation?
  • What are the opportunities within the German Chocolate market?
  • How can your brand elevate the functional benefits of chocolate?
  • Which brands dominate the German chocolate market?
  • What are the frequency of consuming chocolate and the types eaten?

Covered in this report

Brands mentioned: Alfred Ritter GmbH & Co. KG, Artechoc, August Storck KG, Be-Kind, Bug2Bar, Casa Kakau, Ferrero S.p.A. etc., Foods by Ann, Frankonia, Georgia Ramon, Goldkenn, Halloren, Katjes, Lauenstein Confiserie, Lindt & Sprüngli AG, Mars Incorporated, Merci, Milka, Mondelēz International Inc., MyChoco, Nestlé S.A., Plamil, raccoon, Red, Ritter Sport, Share, Trumpf, Vantastic, Vego, Way to go, Yes!, etc.

Chocolate products covered: blocks, individually wrapped, non-individually wrapped, seasonal, wrapped countlines, other chocolate confectionery

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Stay-at-home measures have benefited chocolate sales, but rising cocoa prices and growing consumer interest in healthy eating are putting pressure on the category.
Hanna Mansour
Analyst – Food & Drink

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: healthier attributes that would prompt chocolate purchase, by age and gender, April 2020
    • Opportunities
    • Graph 2: times of day when chocolate is consumed, April 2020
    • The competitive landscape
    • Graph 3: company retail market share of chocolate confectionery, by volume and value, 2019
  2. THE IMPACT OF COVID-19

    • Graph 4: concern about the risk of being exposed to COVID-19, 3 March-9 June 2020
    • Graph 5: behaviour changes since the COVID-19 outbreak, 12 April-9 June 2020
  3. market drivers

    • Graph 6: concern about the risk of being exposed to COVID-19, 3 March-9 June 2020
    • Graph 7: average temperature, April-October, 2016-19
  4. What consumers want and why

    • Frequency of consuming chocolate and types eaten
    • Graph 8: frequency of eating chocolate in the last three months, by age, April 2020
    • Graph 9: type of chocolate eaten, April 2020
    • Graph 10: selected types of chocolate eaten, by age, April 2020
    • Times of day when chocolate is eaten
    • Reasons for eating chocolate
    • Graph 11: reasons for eating chocolate, April 2020
    • Graph 12: eating chocolate to indulge, reward or cheer oneself up, by age, gender and parental status, April 2020
    • Graph 13: eating chocolate to relax/unwind by parental and work status, April 2020
    • Graph 14: eating chocolate to relax/unwind by age, April 2020
    • Graph 15: eating chocolate to get an energy boost, by age, April 2020
    • Graph 16: eating chocolate to satisfy hunger, by age, April 2020
    • Purchase drivers for chocolate
    • Graph 17: attributes that would prompt chocolate purchases, by 16+24s vs 55+, April 2020
    • Graph 18: high cocoa content and functional benefits as purchase drivers for chocolate, by age, April 2020
    • Graph 19: attributes that would prompt buying chocolate, by parental status, April 2020
    • Graph 20: lower sugar and lower calorie as attributes that would prompt buying chocolate, by age, April 2020
    • Graph 21: perceptions of sugars and sweeteners as healthy, 2018
    • Graph 22: interest in trying vegan ‘milk’ chocolate,
    • Attitudes towards chocolate
    • Graph 23: attitudes towards chocolate, April 2020
    • Graph 24: attitudes towards premium types of chocolate, by age, April 2020
    • Graph 25: consumers mostly buying chocolate with ethical claims, by age and gender, April 2020
    • Graph 26: recyclable packaging as a factor to prompt buying chocolate, by age and gender, April 2020
  5. Launch activity and innovation

    • Graph 27: launches of chocolate, by top 10 flavour components, 2017-19
    • Graph 28: launches of chocolate, by low/no/reduced sugar or high protein claims, 2015 and 2019
    • Graph 29: launches of chocolate, by leading claims, 2015 and 2019
    • Graph 30: launches of chocolate, by ethical claims, 2015 and 2019
    • Graph 31: chocolate launches by private labels vs brands, 2015 and 2019
    • Graph 32: launches of chocolate, by ultimate company, 2019
    • Advertising and marketing activity
  6. Market share

    • Retail market share of chocolate, by value, 2018-19
    • Retail market share of chocolate, by volume, 2018-19
  7. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  8. Appendix

    • Note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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