2022
9
Germany Chocolate Confectionery Market Report 2022
2022-06-23T13:01:35+01:00
REP5B3E5A05_A269_4AE2_9B0D_724D3F1AD3E3
2195
152341
[{"name":"Chocolate Confectionery","url":"https:\/\/store.mintel.com\/industries\/food\/confectionery\/chocolate-confectionery"}]
Report
en_GB
Further NPD in mini formats has big potential as BFY reformulation receives mixed reaction. Tapping into the 'less but better' mindset is a key means for chocolate to stay on…

Germany Chocolate Confectionery Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Chocolate Confectionery Germany Market Report 2022 identifies consumers’ attitudes towards chocolate confectionery as an affordable luxury, chocolate confectionery with low-sugar and ethically sourced ingredients, and the impact of the cost-of-living crisis on chocolate confectionery in Germany. This report covers the Germany chocolate market size, confectionery Germany market forecast, market segmentation and industry trends for the German Confectionery market.

Current Market Landscape

Our German chocolate market research has identified inflation as the main driver of value growth. However, chocolate being widely seen by consumers as comfort food and mood boosting – something of particular relevance in times of uncertainty – has supported volume sales. Chocolate confectionery in Germany also benefits from associations as an affordable luxury, offering an inexpensive way to indulge for those facing squeezed household incomes.

Only a small number of German chocolate buyers report that health-related aspects would prompt them to choose a chocolate product over another when buying it for themselves. What they want the most from chocolate is indulgence. However, they are also becoming increasingly aware of the health hazards of sugar. Permissible indulgence is therefore a promising area for innovation in the chocolate & confectionery production in Germany.

Chocolate Confectionery Germany Market Share and Key Industry Trends

In the light of increased cost of living, many consumers will be focusing on price and value-for-money. This will benefit private labels, while brands must prove their value more than ever and offer added benefits that consumers genuinely value, e.g. high-quality ingredients and ethical credentials. Chocolate being an affordable treat will help to insulate it from cutbacks.

As inflation is currently high, with experts predicting a further increase over the coming months and consumers’ incomes squeezed, we can see private label chocolate brands gaining further share of NPD in the near future. Promotions will also appeal to consumers and appeal even more than generally low prices.

  • 10% of German chocolate buyers report that health-related aspects would prompt them to choose a chocolate product over another.
  • 62% of chocolate eaters/ buyers would choose to eat a smaller amount of regular chocolate rather than eat reduced-sugar chocolate.
  • 30% of German chocolate eaters/buyers say a recipe change to reduce sugar would stop them buying their favourite product.
  • 58% of German chocolate eaters/consumers buy chocolate as an affordable luxury.

Future Trends in the Chocolate Confectionery Market Germany

According to our German Confectionery Report, the market will benefit from continuing consumer demand for sweet treats. However, sales growth will be held back by consumers focusing on health. A quality over quantity – or ‘less but better’ – mindset will drive NPD in miniature/smaller formats and offer further potential for premium products.

Growing health-consciousness increases pressure on more indulgent food options. This represents a major challenge for the industry, as recipe changes to reduce sugar may also put many consumers off. Our Germany chocolate market research identified that they would rather eat less of regular chocolate. Portion control – chocolate in smaller formats – therefore, has great potential.

Read on to discover more details or take a look at all of our German Confectionery Market Research.

Quickly Understand

  • Usage frequency of chocolate and most-eaten types.
  • Attributes that would prompt to buy one chocolate over another.
  • Behaviours regarding chocolate consumption.
  • Attitudes towards chocolate.
  • Trends in launch activity and opportunities for further innovation.

Covered in this Report

Products: Wrapped countlines, blocks, individually wrapped chocolate confectionary, non-individually wrapped chocolate confectionary, seasonal chocolate confectionary, and more.

Brands: Tony’s, Lindt, Mars, Ritter Sport, Jokolade, Nestlé, m&m, Ferrero, Mondelez International, Stollwerk, August Storck, Ludwig Schokolade, and more.

Expert Analysis from a Specialist in the Field

This report, written by Hanna Mansour, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends in the Chocolate Confectionary Market Germany, and adds expert context to the numbers.

Further NPD in mini formats has big potential as BFY reformulation receives mixed reaction. Tapping into the ‘less but better’ mindset is a key means for chocolate to stay on the menu.

Hanna Mansour
Hanna Mansour
Senior Food & Drink Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: company shares of chocolate confectionery, by value, 2021
    • Graph 2: company shares of chocolate confectionery, by volume, 2021
  2. MARKET DRIVERS

    • Graph 3: key economic data, in real terms, 2019-23
    • Graph 4: average BMI, 2019 vs 2020
  3. WHAT CONSUMERS WANT AND WHY

    • Frequency of eating chocolate and types of chocolate eaten
    • Graph 5: frequency of eating chocolate confectionery, 2020 vs 2021
    • Graph 6: types of chocolate eaten, 2020 vs 2021
    • Buying factors for chocolate by occasion
    • Graph 7: attributes that would prompt to buy one chocolate product over another as a gift, 2021
    • Graph 8: attributes that would prompt to buy one chocolate product over another for oneself, 2021
    • Graph 9: low price and ethical certifications as attributes that would prompt to buy one chocolate product over another when buying for oneself, 2021
    • Behaviours regarding chocolate
    • Graph 10: behaviours regarding chocolate, 2021
    • Attitudes towards chocolate
    • Graph 11: attitudes towards chocolate, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 12: launches of chocolate confectionery, by ethical claims, 2017 vs 2021
    • Graph 13: launches of chocolate confectionery with environmentally friendly or recycling claims, 2017-20
    • Graph 14: launches of chocolate confectionery, by vegan, dairy-free and plant-based claims, 2017-20
    • Advertising and marketing activity
  5. MARKET SHARE

    • Retail market share of Chocolate Confectionery, by value, 2019-21
    • Retail market share of Chocolate Confectionery, by volume, 2019-21
  6. MARKET SIZE, SEgmentation AND FORECAST

  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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