Germany Christmas and Black Friday Market Report 2024
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Stay ahead of the curve and future-proof your business with Mintel’s Germany Christmas and Black Friday Market Report 2024. Our full report is packed with consumer-led market intelligence, seasonal retail market trends in Germany, and consumer behaviours affecting the seasonal retail market in Germany. Get a 360° view of the industry including the Christmas retail market size in Germany, market share, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
47% of Germans bought fewer Christmas gifts in 2023 due to the cost of living crisis.
Mintel’s Christmas and Black Friday Retail in Germany report shows that as the cost of living crisis eases, consumers will spend more on Christmas gifts.
However, a deeply engrained environment-consciousness will influence German consumers to make meaningful purchases from sustainable and local businesses. Therefore, retailers will need to embrace a much more conscious approach to spending to keep Black Friday demand high.
To learn how to connect with your audience, purchase our German Christmas Retail Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products: Food, drinks, clothing, footwear, bags, toiletries, fragrances, cosmetics, jewellery, watches, digital downloads of music/videos/games, ebooks, books, CDs, DVDs, video games, toys, board games, electronics, household electrical appliances, furniture, home furnishings, gift cards, vouchers, and more.
Brands: Zava, Connox, VEJA, Patagonia, IKEA, Klarna, Shein, Temu, John Lewis, FORMEL, Share, 4AM, Amazon, ASOS, Gretel Cosmetics, Rituals, The Ordinary, Westwing, Yoox, Douglas, Buah, Cult Mia, Ecoalf, Aldi, Lidl, Otto, Edeka, DM, and more.
This report, written by Armando Falcao, Associate Director, delivers in-depth commentary and analysis to highlight seasonal retail market trends in Germany and add expert context to the numbers.
Although engagement in Black Friday sales has increased, German consumers bought fewer Christmas gifts to reduce costs amidst ongoing inflation in 2023.
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Mintel’s Germany consumer reports are also available in German, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so German language versions may not be accessible immediately. Please contact us for more information.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.