Stay ahead of the curve and future-proof your business with Mintel’s Germany Cleaning In and Around the Home Market Report 2023. Our full report is packed with consumer-led market intelligence, cleaning habits in Germany, and consumer behaviours affecting your industry. Get a 360° view of consumer cleaning habits in Germany including a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
While the needs-driven nature of home cleaning provides some resilience to a drop in consumer demand, household care brands are not entirely immune against trading down.
As a result of inflation, prices for household care products have increased, and 34% of German household care shoppers bought more own-label products to ease their pressured budgets.
To learn how to connect with your audience, purchase our Germany Cleaning In and Around the Home Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: LG, Samsung, ChatGPT, Vanish Oxi Action, Oecolife, Obi, Lenor, YogiTea, Homey, neat, Brauzz, Caramba, Poliboy, StripWash, Mellerud, Spotify, Frosch, and many more.
Products: Cleaning robots, AI software, carpet cleaner/serum, cleaning stones, fabric softener, glass/mirror cleaner, floor cleaner, surface cleaner, laundry detergent, kitchen cleaner, oven cleaner, toilet/bath cleaner, vacuuming, floor mopping, furniture polish, and many more.
This report, written by Yasemin Holtemayer, Research Analyst, delivers in-depth commentary and analysis to highlight cleaning trends in Germany and add expert context to the numbers.
According to our research on German consumers’ cleaning habits, getting tasks done as quickly as possible is highly important to people in Germany. Brands that offer easy-to-use products and tap into technologies, such as AI and robots, will be favourised by consumers.
Yasemin Holtemayer
Research Analyst – Household Care, Germany
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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