2020
9
Germany Clothing Retailing Market Report 2020
2020-12-02T12:05:54+00:00
REP85947C24_6F62_4D1E_97FA_AE3695FDA9B0
2195
128230
[{"name":"Fashion","url":"https:\/\/store.mintel.com\/industries\/fashion"},{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
German clothing retail is getting hit hard by the COVID-19 pandemic, bringing opportunities for retailers in sustainability, digitalisation and more casual styles.Carolin Jaretzke, Associate Director Retail…

Germany Clothing Retailing Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Clothing Retailing – Germany market including the behaviours, preferences and habits of the consumer.

Online shopping has grown significantly as a result of the pandemic. As 44% of consumers try to limit time in stores, discounters need to expand their ecommerce and digital offerings. Consumers expect services to plan shopping trips in advance and prevent queues in crowded stores. Scan-and-go apps can be a service extension here.

Quickly Understand

  • How to make the online shopping experience more enjoyable?
  • How does e-commerce lead to structural changes within the German market?
  • How will COVID-19 impact the Marketing-Mix in Germany?
  • How does Germany’s demographic change impact the retail industry?
  • What are the German consumers’ preferences when shopping for clothes?
  • What innovations are crucial for growth?

Covered in this report

Brands covered: ABF, Aldi, Amazon, C&A, Cofra, Ernstings Family, Esprit, Grupo Inditex, H&M, KiK, Lidl, Peek & Cloppenburg, Penny, Primark, s. Oliver, Tengelmann, The TJX Companies, TK Maxx, Zalando, Zara, etc.

Expert analysis from a specialist in the field

Written by Carolin Jaretzke, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

German clothing retail is getting hit hard by the COVID-19 pandemic, bringing opportunities for retailers in sustainability, digitalisation and more casual styles.

Carolin Jaretzke
Associate Director – Retail

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • Graph 1: consumer spending on clothing and footwear (incl VAT), 2013-20
    • Graph 2: specialist clothing retailers, sales growth, 2014-20
    • Graph 3: estimated distribution of spending on clothing and footwear, 2019
    • Graph 4: harmonised index of consumer prices, annual % change, 2013-20
    • Mintel predicts
    • Graph 5: clothing specialist retailers’ sales (excl VAT), 2015-25
    • What consumers want, and why
    • Graph 6: channels used for buying clothes, June 2019 vs 2020
    • Graph 7: those buying more casual styles of clothing since the start of COVID-19 outbreak, by age, June 2020
    • Graph 8: attitudes towards shopping for clothing, June 2020
    • Opportunities and threats
    • The competitive landscape
  2. THE IMPACT OF COVID-19

    • Graph 9: consumer attitude statements towards COVID-19 pandemic, 21 September-1 October 2020
  3. market drivers

    • Graph 10: real GDP growth, 2008-21 (est)
    • Graph 11: OECD consumer confidence index Germany, January 2019-August 2020
    • Graph 12: maximum total population by age (% share), 2020-30
    • Graph 13: harmonised index of consumer prices, annual % per month, 2018-20
  4. MARKET ACTIVITY

    • Sector size and forecast
    • Graph 14: specialist clothing retailers’ sales and forecast, 2015-25
    • Consumer spending
    • Graph 15: Consumer Price Index total, January 2018-August 2020
    • Graph 16: categories consumers expect to spend more or less on over the next month, 21 September-1 October 2020
    • Channels of distribution
    • Graph 17: estimated distribution of spending on clothing and footwear, 2019
    • Graph 18: online sales (incl VAT), 2015-25
    • Graph 19: online sales of clothing as % consumer spending on clothing, 2014-20
    • Graph 20: online purchasing as % of all individuals, 2012-19
    • Graph 21: leading retailers' estimated online sales of clothing, 2019
  5. What consumers want, and why

    • How they shop
    • Graph 22: channels used for buying clothes, June 2019 vs June 2020
    • Graph 23: channels used for buying clothes, by age group, June 2020
    • Graph 24: detailed breakdown of channels used for buying clothes, June 2020
    • Graph 25: detailed breakdown of channels used for buying clothes, by age group, June 2020
    • Where they shop
    • Graph 26: retailers used for buying clothing in the last 12 months, June 2020
    • Graph 27: channels used to buy clothing by specialist retailer, June 2020
    • Graph 28: retailers used for buying clothing in the last 12 months, by gender, June 2020
    • Graph 29: non-specialist retailers used for buying clothes in the last 12 months, June 2020
    • Graph 30: channels used to buy clothing by non-specialist retailer, June 2020
    • Graph 31: Non-specialist retailers used for buying clothes in the last 12 months, by gender, June 2020
    • Changes in behaviour when shopping for clothes
    • Graph 32: changes in consumers behaviour towards shopping for clothing, June 2020
    • Graph 33: changes in consumers behaviour towards shopping for clothing, by channel, June 2020
    • Graph 34: changes in consumers behaviour towards shopping for clothing, by age group, June 2020
    • Preferences when shopping for clothes
    • Graph 35: consumer preferences when shopping for clothing, June 2020
    • Graph 36: preferences when shopping for clothing by channel used, June 2020
    • Graph 37: preferences when shopping for clothing, by gender, June 2020
    • Attitudes towards shopping for clothing
    • Graph 38: attitudes towards shopping for clothing, June 2020
    • Graph 39: attitudes towards shopping for clothing, by gender, June 2020
    • Graph 40: attitudes impacted by the COVID-19 pandemic, June 2020
    • Graph 41: attitudes regarding online vs in-store shopping, June 2020
  6. Launch activity and innovation

    • Launch activity & innovation
    • Advertising and marketing activity
  7. RETAILER ACTIVITY

    • Leading retailers
    • Market shares
    • Graph 42: leading specialist clothing retailers' share of total spending on clothing, 2019
    • Clothing retailers & online
    • Graph 43: online retail sales of clothing, incl VAT, 2014-20
    • Graph 44: search interest* on Google, last 12 months, January 2019-October 2020
    • Graph 45: leading retailers' estimated online sales of clothing, 2019
  8. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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