2021
9
Germany Clothing Retailing Market Report 2021
2021-12-09T16:03:41+00:00
REPF1C98FFD_7789_4685_8ADC_725874EDEE30
2195
146169
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Report
en_GB
The German clothing retail sector is recovering well from pandemic-induced losses, providing opportunities for retailers to respond to trends such as casualisation. Irene Brockie, Research Analyst - Retail…

Germany Clothing Retailing Market Report 2021

£ 2,195 (Excl.Tax)

Description

This report provides comprehensive and current information and analysis of the Clothing Retailing market including Clothing Retailing market size, anticipated market forecast, relevant market segmentation, and industry trends for the Clothing Retailing market in Germany.

Market trends in Clothing Retailing

37% of German consumers say that they would like to see better-quality clothing from the retailers/brands they shop at. This indicates consumer demand for long-lasting, durable items; German consumers are chasing value from purchases across all sectors, and increasingly demanding that items of clothing provide a reasonable cost per wear.

Read on to discover more about the German apparel retailing consumer market or take a look at our other Germany Retailing Industry research reports.

Quickly understand

  • The short-, medium- and long-term impact of COVID-19 on clothing retailing
  • The growing popularity of online shopping and its impact on the clothing retailing sector
  • The importance of technology and tools such as ‘virtual fitting rooms’ to the sector
  • The casualisation trend and its rise in popularity as a result of COVID-19
  • The rise of sustainability and consumer demand for more sustainable clothing solutions

Covered in this report

Brands include: Amazon, Armed Angels, Bershka, C&A, Decathlon, Depop, Edeka, Ernstings Family, Esprit, Galeria Karstadt Kaufhof, Grupo Inditex, H&M, JAN ‘N JUNE, Kaufland, Kik, Klarna, Lidl, Massimo Dutti, Peek & Cloppenburg, Primark, Pull & Bear, REWE, s. Oliver, Takko, TikTok, TK Maxx, Uniqlo, Vinted, Zalando, Zara, Zara Home

Products covered: This Report covers the retailing of clothing and footwear.

The following categories have not been included as part of this Report’s market size and forecast:

Footwear and leather goods

Expert analysis from a specialist in the field

This report, written by Irene Brockie, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The German clothing retail sector is recovering well from pandemic-induced losses, providing opportunities for retailers to respond to trends such as casualisation.

Irene Brockie - Research AnalystIrene Brockie
Analyst – Retail

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Impact of COVID-19 on the clothing retail sector
    • Market context
    • Mintel predicts
    • Graph 1: retail sales (€bn, excluding VAT) for clothing specialists, 2014-21
    • Opportunities
    • The competitive landscape
  2. market drivers

    • Graph 2: key economic data, in real terms, 2019-23
    • eCommerce
    • Population demographics
    • Graph 3: population structure by age, 2020-30
    • Obesity
  3. MARKET ACTIVITY

    • Sector size and forecast
    • Graph 4: retail sales (€bn, excluding VAT) for clothing specialists, 2014-21
    • Consumer spending
    • Graph 5: changes to usual spending habits compared to before the COVID-19 outbreak, by category, 2021
    • Channels of distribution
  4. What consumers want, and why

    • Purchasing methods for clothing
    • Graph 6: methods by which clothes (excluding underwear and footwear) were bought for individual use in the last 12 months, 2020 vs 2021
    • Retailers shopped at
    • Graph 7: retailers from which clothes have been bought in-store for individual use, 2021
    • Graph 8: retailers from which clothes have been bought in-store for individual use, NET, 2021
    • Graph 9: retailers from which clothes have been bought online for individual use, 2021
    • Graph 10: repertoire of retailers shopped at online in the last 12 months, 2021
    • Graph 11: retailers from which clothes have been bought online for individual use, NET, 2021
    • Impact of COVID-19 on clothes shopping
    • Graph 12: impact of COVID-19 on consumer behaviours towards clothes shopping, 2021
    • Factors which encourage the purchase of new clothing
    • Graph 13: factors which encourage the purchase of new clothing, 2021
    • Looking ahead: what consumers want to see from retailers
    • Graph 14: features which consumers would like to see from clothing retailers/brands shopped at, 2021
    • Consumer behaviours in relation to clothes shopping
    • Graph 15: consumer behaviours in relation to clothes shopping, 2021
    • Graph 16: purchasing methods for clothing by usage of a pay-later scheme (eg Klarna), 2021
  5. RETAILER ACTIVITY

    • Leading retailers
    • Market share
    • Graph 17: top ten specialist clothing retailers’ share of total spending on clothing, 2020
    • Online
    • Graph 18: individuals who made internet purchases in the last three months, 2010-20
    • Graph 19: online retail sales of clothing (€m), including VAT, 2014-20
    • Retail innovation
    • Advertising and marketing activity
  6. MARKET SEGMENTATION, SIZE AND FORECAST

  7. COVID-19 scenario performance

  8. Appendix

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast
    • Appendix – COVID scenario performance methodology and assumptions

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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