"A tiered pricing system from economy to premium can retain high engagement. Embrace new growing regions and Robusta blends as climate change intensifies."
Eliana Riera-McInnes - Foodservice Research Analyst
The German coffee market, excluding RTD coffee, is expected to reach more than €5 billion in 2025, growing by nearly 4% after a slight decline in previous years.
Despite price increases, RTD coffee market is forecasted to grow strongly, reaching a significant value in 2025 with almost 10% increase. Historical trends show a decline in volume sales due to rising prices, but the Germany coffee market is adjusting with more sustainable practices and health-focused innovations. The coffee market is projected to grow around 14% in the foreseeable future, driven by demand for premium at-home brewing solutions and health-conscious RTD options, boosting the Ready to Drink Coffee market.
Consumer trends in the Germany coffee market show a strong preference for at-home coffee consumption, driven by rising coffee shop prices. While coffee is nearly universal among Germans, younger consumers, particularly those aged 16-24, are less engaged, requiring innovative flavours and experiences to capture their attention. RTD coffee market is increasingly popular among busy consumers aged 16-44, with a focus on convenience and health benefits like protein and collagen enrichment. Flavor intensity remains a top purchase driver, especially among women, while sustainability and affordability are also key concerns, leading to a shift towards premium and economical at-home options.
Purchasing the Germany Coffee & RTD Coffee Market Report 2025 reveals a shift to at-home coffee consumption, driven by higher coffee shop prices, with growing demand for premium, health-focused RTD options and sustainable, affordable products in Germany Coffee Industry.
This report provides in-depth insights into the Coffee & RTD Coffee Market in Germany, including key consumer trends, market performance, growth forecasts, and emerging opportunities in sustainability and innovation. It covers areas such as at-home coffee consumption, RTD coffee demand, health-conscious trends, and the impact of climate change on coffee production. The research also explores pricing strategies, consumer behaviours, and the shift towards premium and personalised products. This Germany Coffee and RTD Coffee Market Report will benefit coffee manufacturers, retailers, investors, and industry professionals looking to understand market dynamics, consumer preferences, and future growth areas in the German coffee market and the broader Germany Coffee Market Growth.
| Report Attributes | Details |
|---|---|
| Published Date | June 2025 |
| Data Range | 2019-2030 |
| Measurement Metrics | Revenue in € |
| Country Focus | Germany |
| Consumer Data | 2,000 internet users aged 16+, April 2025 |
| Number of Pages | 79 |
| Market Segmentation | Ground Coffee, Coffee Made Using Beans Ground at Home, Coffee Pods/Pads, Instant Coffee, Ready-to-Drink Coffee, and Coffee Mixes |
| Leading Companies | Lavazza, Starbucks, Nguyen Coffee Supply, Kolbe, Nespresso, Jacobs, and Taika |
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
For further information about our research and analysis methods, visit our helpdesk.
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
Pay via credit card or purchase order
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
Focus on the data that matters most to you with a customisable databook avaliable on our platform
Offer available until the end of December only
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
