2020
9
Germany Coffee and RTD Coffee Market Report 2020
2020-04-02T19:34:29+01:00
REPD43FF3F9_0D97_44B2_8620_C88EC519F7E2
2195
32917
[{"name":"Coffee","url":"https:\/\/store.mintel.com\/industries\/drinks\/coffee"}]
Report
en_GB
Compelling storytelling, coffee in styles from around the world and a focus on functional benefits are needed to increase the appeal of coffee to younger consumers. Annika Janicke, Research…

Germany Coffee and RTD Coffee Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Coffee and RTD Coffee – Germany market including the behaviours, preferences and habits of the consumer.

At 12% of coffee drinkers, consumption of decaffeinated coffee is very low. Given media attention on the importance of sleep, decaffeinated versions can be positioned as a good alternative for those who struggle to sleep. Taste is an issue for consumers, however, which needs addressing.

Quickly Understand

  • How can your brand increase trial through more storytelling?
  • How to create more drinking occasions for German consumers?
  • How to drive growth through experimenting with flavour, taste and texture?
  • How to experiment with an interesting taste and flavour options?
  • How to make decaffeinated coffee more appealing for German consumers?
  • How to drive sales in the German market through coffee subscriptions?

Covered in this report

Brands mentioned: Aldi Süd, Aldi Nord, Alois Dallmayr, Alpro, Arla, Bauer, Caffezza, Delica, DM, Emmi, Ethiquable, Freshfläsch Inspired By Mount Hagen, Immergut, Jacobs Douwe Egberts, J.J. Darboven, Krüger GmbH & Co. KG, Luigi Lavazza, Melitta Beratungs- und Verwaltungs GmbH & Co. KG, Milram, Minges Kaffeerösterei, Molkerei Gropper, Monster Energy, Mövenpick, My Love My Life, Naturata, Nestlé, Netto Marken-Discount, Philosoffee Koldbrew, Starbucks, Tchibo, Tegut, Voelkel, Volvic, etc.

Products covered: fresh coffee, ground coffee, roasted coffee, coffee pods, bottled coffee, canned coffee, liquid coffee products which do not require the addition of hot water, instant coffee, instant coffee with added ingredients such as milk powder, sugar, sweeteners

Expert analysis from a specialist in the field

Written by Annicka Janicke, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Compelling storytelling, coffee in styles from around the world and a focus on functional benefits are needed to increase the appeal of coffee to younger consumers.
Annicka Janicke
Analyst – Food & Drink

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: interest in new coffees, July 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: company retail value market share of coffee (excluding RTD coffee) (%), 2018
    • [Graph] Germany: company retail value market share of RTD coffee (%), 2018
  2. Market drivers

    • [Graph] Germany: Number of coffee shops/coffee bars (m), 2013-22
    • [Graph] Germany: Coffee shop/coffee bar value sales (€bn), 2013-22
    • [Graph] Germany: Population, by age group, 2014, 2019 and 2024
  3. WHAT CONSUMERS WANT, AND WHY

    • Types of coffee drunk at home
    • [Graph] Germany: Drinking of any coffee at home in the last month, by age, July 2019
    • [Graph] Germany: Types of coffee drunk in the last month, July 2019
    • [Graph] Germany: Number of different types of coffee drunk at home in the last month, by age, July 2019
    • [Graph] Germany: Drinking of standard and decaffeinated coffee at home in the last month, by age, July 2019
    • Most important factors when choosing coffee
    • [Graph] Germany: most important factors when choosing coffee, July 2019
    • [Graph] Germany: importance of roast level and bean variety when buying coffee, July 2019
    • [Graph] Germany: importance of on-pack information in driving coffee purchase, by age, July 2019
    • Interest in innovation in coffee
    • [Graph] Germany: Interest in innovation in coffee, July 2019
    • Consumer behaviours related to coffee
    • [Graph] Germany: Agreement with selected behavioural statements related to coffee, July 2019
    • [Graph] Germany: interest in trying new coffees, by age, August 2019
    • [Graph] Germany: interest in a paid coffee subscription service that sends different coffees regularly, by age, July 2019
  4. Launch activity and Innovation

    • [Graph] Germany: new launch activity in coffee (including RTD coffee), by branded vs. private label, 2015-19
    • [Graph] Germany: New launch activity in coffee, by segment, 2015-19
    • [Graph] Germany: New launch activity in coffee (excluding RTD coffee), by format, 2015-19
    • [Graph] Germany: new launch activity in coffee, by leading claim categories, 2015-19
    • [Graph] Germany: new launch activity in coffee, by selected ethical claims, 2015-19
  5. Market share

    • Retail market share of coffee (excluding RTDs), by volume and value, 2016-18
    • Germany: market share in the retail RTD coffee market, by volume and value
  6. Market Segmentation, Size and Forecast

    • Total retail sales of coffee
    • Growth in value sales
    • Fresh coffee and instant coffee statistics
  7. Appendix

    • Products covered, abbreviations and consumer research methodology
    • Appendix – Launch Activity and Innovation
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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