Germany Coffee Shops Market Report 2023
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Our Coffee Report Germany shows that amid the imminent expiry of the reduced VAT for eat-in food, coffee shops are well placed to position themselves as an affordable foodservice option…

Germany Coffee Shops Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s Coffee Shops in Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, coffee shop trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the coffee market in Germany including the market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed coffee market Germany outlook, including market drivers and expert insights.
  • Venues visited by German consumers to buy drinks, reasons for visiting, and coffee shop sales channels.
  • Types of drinks purchased from coffee shops in Germany.
  • Coffee drinking preferences at coffee shops, for example, type of milk, temperature, and use of syrups.
  • Consumer behaviours towards coffee shops, for example, the importance of food options, willingness to pay more for barista-made drinks, and interest in coffee shop subscriptions and in decaffeinated drinks.
  • How your business can tap into opportunities to increase your coffee market share in Germany.

An Overview of Coffee Shops in Germany

  • 43% of German consumers buy drinks like coffee and tea from coffee shops.

While the easing of inflation will see German consumers visit coffee shops more frequently, the upcoming expiry of the reduced VAT rate for eat-in food could see further spending cuts on foodservices.

To counteract this expected drop in sales, coffee shops in Germany can attract customers by positioning their products as affordable treats compared to restaurants.

Coffee Shops Germany: What Consumers Want and Why

  • Challenges for Coffee Shops in Germany: Tighter purse strings, increased work from home, and competition from non-specialists are threatening coffee shops in Germany. 53% of German consumers are buying drinks from venues other than coffee shops, for example, in-store outlets and bakeries.
  • Coffee Shops Germany Consumer Behaviour: Despite inflationary prices, trading down behaviours within coffee shops, coupled with value-for-money promotional strategies, are supporting sales.
  • Coffee Shops Germany Market Opportunities: Putting a stronger focus on coffee shops’ unique attributes, such as barista-made, and the wellbeing benefits they provide can help prevent sales dips. Mintel’s coffee report Germany also shows that 16 to 24-year-olds show less engagement; to better connect with them, coffee shops in Germany can respond to their tendency to moderate their caffeine consumption by innovating with no- and low-caffeinated drinks.

A Coffee Shops Germany Market Forecast

  • The rising consumer interest in replicating the coffee shop experience at home will continue to dampen growth. Yet improved convenience, a continued appreciation of coffee shops, combined with a retail strategy, will support market growth.

To learn how to connect with your audience, purchase our Germany Coffee Shops Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Costa Coffee, Starbucks, Headspace, EL&N London, Knoops, Coffee Circle, CO2, Swiss Water, Laurina, Aramosa, Enveritas Standards, Recup, Vytal, Tchibo, Coffee Fellows, Segafredo, McDonald’s, Einstein Kaffee, and more

Products: Coffee (regular, low- and decaffeinated), hot chocolate, tea, soft drinks, iced coffee drinks, drink combinations, and more.

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Expert Insights on Coffee Shops in Germany

This report, written by Eliana Riera-McInnes, Research Analyst, delivers in-depth commentary and analysis to highlight coffee shop trends in Germany and add expert context to the numbers.

Our Coffee Report Germany shows that amid the imminent expiry of the reduced VAT for eat-in food, coffee shops are well placed to position themselves as an affordable foodservice option to consumers.

Eliana Riera-McInnes, Research Analyst
Eliana Riera-McInnes
Research Analyst – Foodservice

Table of Contents

    • Key issues covered in this Report

    • Market context
    • Graph 1: money-saving efforts concerning coffee shops in the last 12 months, 2023
    • Graph 2: types of drinks purchased from coffee shops, by age, 2023
    • Mintel predicts
    • Opportunities

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-25
    • Graph 4: financial confidence index, 2022-23
    • The impact of the economy on coffee shops
    • Graph 5: inflation rate for food and drink in restaurants, cafés, bars and similar, 2023
    • Graph 6: money-saving efforts concerning coffee shops in the last 12 months, 2023
    • Shifting consumption habits
    • Technology
    • Climate change
    • Sustainability
    • Health and wellbeing

    • Venues visited to buy drinks
    • Graph 7: venues visited to purchase drinks (eg coffee, tea), 2023
    • Graph 8: consumers who buy drinks from coffee shops, by age, 2023
    • Graph 9: coffee shops visited to buy drinks, 2023
    • Graph 10: coffee shops visited to buy drinks, by age, 2023
    • Coffee shop channel used to buy drinks
    • Graph 11: channels (excluding in-store) used to buy drinks from coffee shops (eg tea, coffee etc), 2023
    • Types of drinks purchased from coffee shops
    • Graph 12: repertoire of types of drinks purchased from coffee shops, by age, 2023
    • Graph 13: coffee shop users who buy coffee, by age, 2023
    • Graph 14: other types of drinks purchased from coffee shops (excluding coffee), by age, 2023
    • Graph 15: types of drinks purchased from coffee shops, by financial situation, 2023
    • Coffee-drinking preferences at coffee shops
    • Graph 16: coffee preferences from coffee shops, all vs 16-34, 2023
    • Graph 17: carbon emissions per type of coffee drink*, 2020
    • Motivations to visit coffee shops
    • Graph 18: motivations to visit coffee shops, 2023
    • Behaviours towards coffee shops
    • Graph 19: behaviours towards coffee shops, 2023
    • Graph 20: interest in joining a coffee shop subscription program, by financial situation, 2023



    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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