This Market Dynamics report features market data extracted from Mintel’s Germany Colour Cosmetics Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the Germany cosmetics market. The full report is available to purchase here.
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CONSUMER
- Purchase and repertoires of face colour cosmetics
- Younger women drive changes in purchases of face makeup
- Graph 1: purchase of select face colour cosmetics among females aged 16-34, 2023-25
- Skincare trends impact face makeup usage
- K-Beauty launches lead the interest in alternative formats
- Purchase and repertoires of eye colour cosmetics
- Women remain engaged in the eye makeup category
- Graph 2: women’s purchase of any eye colour cosmetics, by age group, 2024-25
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INNOVATION
- Face makeup moves from long-lasting wear to long-lasting results
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MARKET
- Market drivers
- Fragile economic growth keeps Germans cautious
- Price transparency is crucial in uncertain times
- Balancing innovation and compliance amid the EU’s regulatory shake-up
- Germans are most willing to splurge on fragrances and colour cosmetics…
- Graph 3: amount willing to spend on a single BPC product, by product category, 2025
- …but financial concerns would shift their purchases to the basics
- Graph 4: beauty/grooming products consumers would prioritise spending on when worried about money, 2025
- Market size and segmentation
- Germany’s colour cosmetics market is experiencing steady growth
- Face and eye colour cosmetics make up the bulk of value sales
- Graph 5: % share of colour cosmetics retail value sales, by segment, 2024
- All segments grew in 2024, albeit at a slower pace
- Lip care is innovating in hybrid products
- Market forecast
- The colour cosmetics market is poised for steady growth
- Graph 6: retail value sales of colour cosmetics products, 2019-30
- Colour cosmetics will maintain modest but steady momentum
- Forecast – note on US trade disruption
- The impact of US trade disruption on the colour cosmetics market
- Market share
- L’Oréal remains the colour cosmetics market leader
- Price-sensitive shoppers drive growth for affordable makeup players
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APPENDIX
- Report scope and definitions
- Market definition
- Abbreviations
- Methodology – consumer research
- Consumer research methodology
- A note on language
- Methodology – Advision
- Methodology – market size and forecast
- Forecast methodology
- Forecast methodology – fan chart
- Market size – value
- Market forecast and prediction intervals – value
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