Germany Colour Cosmetics Market Report 2023
[{"name":"Colour Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics\/colour-cosmetics"}]
Our colour cosmetics in Germany market research shows that luxury brands are making their mark, male and female consumers are experimenting with makeup concepts, and shoppers signal the need to…

Germany Colour Cosmetics Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s German Colour Cosmetics Report 2023. Our full report is packed with consumer-led market intelligence, colour cosmetics trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the German colour cosmetics market including market share, colour cosmetics market size, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed German colour cosmetics market outlook, including market drivers and expert insights.
  • The effects of the cost of living crisis on the German colour cosmetics market.
  • Consumer attitudes towards colour cosmetics in Germany, including purchase (barriers) and use.
  • Usage of and interest in select makeup concepts, with sustainable and customisable formulations taking the lead.
  • Launch activity and innovation in the German colour cosmetics market.
  • How your business can tap into opportunities to increase your market share in colour cosmetics in Germany.

An Overview of the German Colour Cosmetics Market

According to Mintel’s German colour cosmetics report, growth in this segment is mostly driven by inflation and rising prices. Nevertheless, the colour cosmetics sector has once again proven resilient, as makeup users turn to beauty to treat themselves with small luxuries.

Economic recovery will bring with it a shift in consumer behaviour, with an increased focus on discretionary spending and big-ticket purchases. However, spending in the German colour cosmetics market will pick up slowly because consumer confidence will take longer – possibly years – to recover.

Colour Cosmetics in Germany: What Consumers Want and Why

  • Colour Cosmetics in Germany Market Research: In spite of squeezed incomes, shoppers remain curious and are still willing to experiment with makeup and like to treat themselves to small luxuries, thus positively impacting spending on premium goods. For example, celebrity launches are engaging both male and female shoppers. Particularly personalised products excite consumers, with 50% of makeup buyers and 63% of premium shoppers expressing interest in a formulation designed just for them.
  • Shopping Behaviour in the German Colour Cosmetics Market: As the economy recovers in the next few years, BPC retailers will have an ideal chance to rethink their in-store shopping experience – 76% of makeup buyers have a preference towards self-selection, and 70% prefer to shop by product rather than by brand.
  • Market Opportunities in Colour Cosmetics in Germany: Easing financial concerns will lead to more interest in experimentation and a willingness to try new products and concepts. This will open opportunities for BPC brands to introduce innovative products and explore new trends.

To learn how to connect with your audience, purchase our Colour Cosmetics in Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Rituals, Kiki, AIME, Kure Bazaar, Sephora, Swan Mirror, Match My Makeup, L’Oréal, Estée Lauder, Artdeco, Paco Rabanne, Prada, LVMH, Hermès, cosnova GmbH, Coty, Rossmann (Alterra Naturkosmetik), Maleup, Into You, Out Of Office, Olive & June, Dashing Diva, Rimmel London, Maybelline New York, Good Weird, Beauty Pie, Pleasing, Marco Ribeiro, The Body Shop, Elate, Catrice, Ilia, Lip Lab, CaseMed, and many more.

Products: Facial skincare, haircare, makeup (foundation, concealer, face powder, tinted moisturiser, highlighter, primer), shampoo, nail polish (regular, top coat, base coat, gel/UV, false nails), eyeshadow (single, palette, trio, duo), mascara, BB/CC cream, solid/compact blusher, makeup setting spray, colour correcting products, contouring products, bronzer. Lipstick, lip gloss, tinted lip balm, lip liner, eyeliner (pencil, liquid, gel, cream), eyebrow definer, false eyelashes, and many more.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights on Colour Cosmetics in Germany

This report, written by Mihaela Suhalitca, Research Analyst, delivers in-depth commentary and analysis to highlight colour cosmetics trends in Germany and add expert context to the numbers.

Our colour cosmetics in Germany market research shows that luxury brands are making their mark, male and female consumers are experimenting with makeup concepts, and shoppers signal the need to revamp in-store experiences.

Mihaela Suhalitca
Mihaela Suhalitca
Research Analyst – Beauty & Personal Care

Table of Contents

    • Key issues covered in this Report

    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: company share of colour cosmetics, by value, 2022

    • The German economy
    • Graph 2: key economic data, in real terms, 2019-24
    • Graph 3: financial confidence index, 2022-23

    • Purchase of face makeup
    • Graph 4: women’s purchase of face makeup, by product type, 2019 and 2023
    • Graph 5: women’s purchase of any face makeup, by age group, 2018-23
    • Graph 6: men’s purchase of face makeup, by product type and age group, 2023
    • Graph 7: women’s face makeup repertoires, by age group, 2023
    • Purchase of lip, eye and nail colour
    • Graph 8: purchase of lip, eye and nail colour, by product category, 2023
    • Graph 9: women’s purchase of lip makeup, by product type, 2019-23
    • Graph 10: women’s purchase of eye makeup, by product type, 2023
    • Graph 11: women’s purchase of nail products, by type, 2019-23*
    • Makeup purchase behaviour
    • Graph 12: consumers’ value-driven makeup purchase behaviour, 2023
    • Graph 13: consumers’ interest-driven makeup purchase behaviour, 2023
    • Barriers to makeup purchase
    • Graph 14: barriers to makeup purchase, 2023
    • Use of and interest in select makeup concepts
    • Interest in sustainable choices
    • Graph 15: consumers’ use of and interest in select sustainable makeup options, by generation, 2023
    • Interest in experimentation
    • Graph 16: consumers’ use of and interest in experimenting with makeup, by age group, 2023
    • Interest in product formulation
    • Graph 17: consumers’ use of and interest in makeup formulation options, 2023
    • Attitudes towards colour cosmetics
    • Graph 18: consumers’ preferences related to in-store purchasing, 2023
    • Graph 19: behaviours towards makeup, 2023

    • Graph 20: launches in colour cosmetics, by top 10 ultimate companies, 2021-23
    • Graph 21: launches in colour cosmetics, by the top five convenience claims, 2021-23
    • Face makeup launches
    • Graph 22: launches in face colour cosmetics, by the top 10 claims, 2021-23
    • Graph 23: launches in face colour cosmetics, by product-tested claims, 2019-23
    • Eye and lip makeup launches
    • Graph 24: launches in eye colour cosmetics, by the top five claims, 2018 and 2023
    • Graph 25: launches in lip colour cosmetics, by the top five claims, 2021-23
    • Nail makeup launches
    • Graph 26: launches in nail colour cosmetics, by top five claims, 2021-23
    • Advertising and marketing activity


    • Market segmentation

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch