Germany Colour Cosmetics Market Report 2021
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Diminished usage occasions have hit the category hard. Colour cosmetics can leverage the skincare boom and the popularity of clean makeup to reengage consumers. Susanne Krenz, Research Analyst -…

Germany Colour Cosmetics Market Report 2021

£ 2,195 (Excl.Tax)


This report provides comprehensive and current information and analysis of the Colour Cosmetics market including Colour Cosmetics market size, anticipated market forecast, relevant market segmentation, and industry trends for the Colour Cosmetics market in Germany.

Market trends in Colour Cosmetics

While 16-24 year olds dramatically reduced their makeup usage, it was 25-34 year olds who engaged the most: more of them bought makeup in 2021 (83%) vs 2019 (75%). Their high engagement makes them a key demographic to the recovery of the category.
Read on to discover more about the Colour Cosmetics consumer market or take a look at our other Beauty and Personal Care research reports.

Quickly understand

  • The impact of COVID-19 on colour cosmetics and in relation to other BPC categories.
  • Changes in purchase of colour cosmetics including face, eye, lip and nail colour.
  • Purchase locations and channels Makeup usage behaviours and attitudes.
  • Definitions of, interest in and fallacies of ‘clean’ makeup.
  • How mask mandates and the popularity of vegan and organic makeup have influenced launch activity and leading claims.

Covered in this report

Brands include: Artdeco, Artistry Studio, Babor Hydra, Clinique, Clockwork, Cosnova, Coty, Estée Lauder, Fenty Beauty, Gucci, Halsey, ILIA Beauty, Il Makiage, IT Cosmetics, Jason Wu Wu, Kiko, Kylie Cosmetics, Lashify, Lime Crime, L’Oréal, M·A·C Cosmetics, Maybelline, Max Factor, Nudestix, Oriflame, Pleasing, Pound Cake, PÜR, Rare Beauty, r.e.m. beauty, Revolution x Friends, Rival Loves Me, Róen, Salesforce, Schwarzkopf, TikTok, Too Faced Cosmetics, Und Gretel, Urban Decay, Versed, Zoom etc.

Products covered: This Report examines the German retail market for colour cosmetics and consumer attitudes towards them. For the purposes of this Report, Mintel has used the following definitions:

  • face makeup: foundation, concealer, powder, BB/CC cream, tinted moisturiser, blusher, bronzer, primer, highlighter, colour correctors, contouring products
  • eye makeup: mascara, eyeliner, eyeshadow, eyebrow products, false eyelashes
  • lip makeup: lipstick, lip gloss, lip liner, tinted lip balm
  • nail makeup: nail polish, gel/UV nail polish, false nails

Within this Report, we also discuss base and point colour makeup. Base makeup refers to products for the face that create an even cover for the skin, primarily foundation, concealer, BB/CC creams and face powder. By contrast, point colour refers to makeup products that are designed to draw attention to specific areas, such as eye, lip and nail makeup.

Nail care products (eg cuticle cream, buffers and French manicure) are excluded. Body glitter products and instant tanning products are also outside the scope of this Report.

Expert analysis from a specialist in the field

This report, written by Susanne Krenz, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Diminished usage occasions have hit the category hard. Colour cosmetics can leverage the skincare boom and the popularity of clean makeup to reengage consumers.

Susanne Krenz

Beauty and Personal Care Research Analyst

Table of Contents


    • Key issues covered in this Report
    • The impact of COVID-19 on colour cosmetics
    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape

    • Graph 1: key economic data, in real terms, 2019-23
    • Graph 2: % of consumers who have been shopping more online since the COVID-19 outbreak, 2020-21

    • Purchase of face makeup
    • Graph 3: purchase of face makeup, by product type, 2019 vs 2021
    • Graph 4: most popular face makeup among consumers who wear 1-2 products, 2021
    • Purchase of eye, lip and nail colour
    • Graph 5: makeup purchases, 2019 vs 2021
    • Graph 6: purchase of eye makeup, 2019 vs 2021
    • Graph 7: purchase of lip makeup, 2019 vs 2021
    • Graph 8: purchase of nail colour, 2019 vs 2021
    • Makeup purchase locations
    • Graph 9: makeup purchase locations, 2021
    • Graph 10: % of makeup consumers who purchased from online-only retailers, by age, 2021
    • Interest in clean makeup
    • Graph 11: ingredients consumers expect to see excluded by a ‘clean’ makeup brand, 2021
    • Graph 12: ingredients consumers expect to see used by a ‘clean’ makeup brand, 2021
    • Graph 13: purchase of ‘clean’ makeup brands, by age, 2021
    • Graph 14: consumers who are not interested in purchasing from a ‘clean’ makeup brand, by financial situation, 2021
    • Makeup usage behaviours
    • Graph 15: consumers’ behaviours related to makeup, 2021
    • Graph 16: % of women who have worn makeup for a video call/conference, by age, 2021
    • Graph 17: makeup purchase factors, 2021
    • Graph 18: % of consumers who prioritise vegan/cruelty-free brands, by select countries, 2021

    • Graph 19: NPD in the colour cosmetics category, by launch type, 2016-21
    • Graph 20: NPD in the colour cosmetics category, by top 10 ultimate companies, 2019-21
    • Graph 21: NPD in the colour cosmetics category, by sub-category, 2017-21
    • Face makeup
    • Graph 22: top claims in colour cosmetics, 2019-21
    • Lip and eye makeup
    • Graph 23: top five NPD claims for eye product launches, 2019-21
    • Graph 24: top five NPD claims for lip product launches, 2019-21
    • Nail colour
    • Graph 25: top five NPD claims for nail colour launches, 2019-21
    • Graph 26: claims in nail colour launches, 2016-20
    • Advertising and marketing activity

    • Retail market share of colour cosmetics, 2019-20

    • Market segmentation

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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