2022
9
Germany Colour Cosmetics Market Report 2022
2022-12-06T12:01:58+00:00
REP3450C13D_E613_445A_9416_74A6E3B8C50E
2195
158237
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Report
en_GB
Penny-pinching shoppers rely on value/mass-market brands, skincare ingredients need a shake up to boost engagement and mature women present untapped opportunity. Susanne Krenz, Beauty and Personal Care Research Analyst…

Germany Colour Cosmetics Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Germany Colour Cosmetics Market Report 2022 identifies consumers’ attitudes towards colour cosmetics, the decline in usage within this category, and the impact of the cost-of-living crisis on the cosmetic industry in Germany. This report covers the colour cosmetics market size, market forecast, market segmentation and industry trends for the German Colour Cosmetics Market.

The Cosmetic Industry in Germany: Current Market Landscape

While COVID-19 and inflation didn’t exactly provide a boost, many women reduced their engagement with the category long before. Products, such as lipstick, or those that require advanced makeup skills, haven’t been doing well for some time. Thus, as usage of colour cosmetics in Germany stalls, growth in this category is driven mainly by inflation and price increases. Brands that cater to the heightened demand for value via price and quality/functionality are most attractive to consumers. Our colour cosmetics in Germany market research has also identified that familiar brands provide comfort and reassurance for consumers.

Contrary to popular opinion, women don’t stop engaging with makeup as they age. More than half of 55 to 64-year-olds have bought face makeup in the last year and our German colour cosmetics report says many older women enjoy experimenting with makeup. This highlights the importance of being inclusive and making sure mature women feel supported in their purchase journey as well as represented in advertising

Colour Cosmetics Market Share and Key Industry Trends

Our colour cosmetics in Germany market research shows that the fusion of makeup and skincare has enduring potential to keep the category afloat.

Moreover, prestige beauty will continue to find an audience as consumers seek out small indulgences. Meanwhile, social media and influencers will keep boosting engagement with colour cosmetics in Germany, especially among young people.

  • 34% of 55 to 64-year-olds say they like experimenting with makeup.
  • 74% of makeup buyers go with either mass-market or own-label brands and colour cosmetics market shares reflect this.
  • 69% of female makeup buyers are interested in ingredients that are good for the skin.
  • 34% of under-35-year-olds would be interested in anti-acne claims.

Cosmetic Market Analysis: Future Trends in the Cosmetic Industry in Germany

As the economy starts to recover in 2025 and beyond, makeup sales will pick back up. Eco friendly and vegan formulas will evolve to become the new baseline, raising the bar for colour cosmetics brands’ sustainability initiatives. New vectors of engagement such as the metaverse can generate renewed excitement for colour cosmetics in Germany.

One of the category’s main challenges, according to our cosmetic market analysis, is to reinstate a sense of fun and playfulness, which social media and the metaverse can help to achieve.

Read on to discover more details or take a look at all of our German Beauty, Cosmetics & Toiletries Market Research.

Quickly Understand

  • The impact of the cost-of-living crisis and rising inflation on the German colour cosmetics market.
  • Usage and purchase of colour cosmetics in Germany.
  • Which makeup brands do consumers purchase?
  • What are consumers’ makeup purchase priorities?
  • What product claims are consumers interested in?
  • Attitudes towards colour cosmetics, which reveal high interest in skincare claims and high digital affinity in under-35-year-olds.
  • Launch activity and innovation, which shows fast growth for eco/ethical claims.

Covered in this Report

Products: Lip balm, cheek glow balm, compact powder, sunscreen, skin care, eye pencil, anti-aging products, mascara, eyeliner pencil, eyebrow definer, eye shadow (single, palette, trio, duo), eyeliner (liquid, gel, cream), false eyelashes, foundation, touch-up kits, and many more.

Brands: Kylie Cosmetics, Rossmann (Isana), Rimmel London, Huda Beauty, Terry Crayon Blackstar, L’ Oréal (Maybelline, Nyx), Cosanova (Essence, Catrice), Coty, Estée Lauder, Artdeco, Gitti, M.A.C, Pat McGrath Labs MTHRSHP, Yves Rocher, Rare Beauty, and many more.

Expert Analysis from a Specialist in the Field

This report, written by Susanne Krenz, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight current trends in the cosmetic industry in Germany, and adds expert context to the numbers.

Penny-pinching shoppers rely on value and mass-market brands, skincare ingredients need a shake up to boost engagement and mature women present untapped opportunity.

Susanne Krenz, Research Analyst
Susanne Krenz
Research Analyst – Beauty & Personal Care

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: company shares of colour cosmetics, by value, 2022
  2. MARKET DRIVERS

    • The German economy
    • Graph 2: key economic data, in real terms, 2019-24
  3. WHAT CONSUMERS WANT AND WHY

    • Purchase of face makeup
    • Graph 3: women’s purchase of face makeup, by product type, 2018-22
    • Purchase of lip, eye and nail colour
    • Graph 4: women’s purchase of any face colour makeup in the last 12 months, by age, 2022
    • Graph 5: women’s frequency of makeup application, by facial area, 2022
    • Graph 6: purchase of lip makeup, by product type, 2018-22*
    • Graph 7: women’s purchase of eye makeup, by product type, 2021-22
    • Graph 8: women’s purchase of eye shadow single and palette/trio/duo, 2018-22
    • Graph 9: women’s purchase of nail makeup, by product type, 2021-22
    • Makeup brands purchased
    • Graph 10: makeup brands purchased by women in the last 12 months, by price positioning, 2022
    • Graph 11: women’s purchase of value-own label makeup brands in the last 12 months, 2022
    • Makeup purchase priorities
    • Graph 12: women’s preferred product qualities in colour cosmetics, 2022
    • Interest in product claims
    • Graph 13: women’s desired product benefits in face makeup, 2022
    • Graph 14: women’s desired product benefits in face makeup, by age, 2022
    • Graph 15: launches in face colour cosmetics with protecting claims, 2017-22
    • Attitudes towards colour cosmetics
    • Graph 16: women’s makeup usage and purchase behaviours relating to sustainability, 2022
    • Graph 17: women’s makeup usage and purchase behaviours relating to value, 2022
    • Graph 18: women’s makeup usage and purchase behaviours relating to skincare, 2022
    • Graph 19: women’s makeup usage and purchase behaviours relating to experimentation, 2022
    • Graph 20: women’s makeup usage and purchase behaviours relating to experimentation, by age, 2022
    • Graph 21: women’s makeup usage and purchase behaviours relating to editing apps, 2022
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 22: launches in colour cosmetics, by top 10 ultimate companies, 2020-22
    • Graph 23: launches in colour cosmetics, by launch type, 2020-22
    • Face makeup
    • Graph 24: launches in face colour cosmetics, by top 10 claims, 2020-22
    • Lip and eye colour
    • Graph 25: launches in eye colour, by top five claims, 2020-22
    • Graph 26: launches in lip colour, by top five claims, 2020-22
    • Graph 27: claims in lip colour/lip liner launches, 2019-22
    • Nail colour
    • Graph 28: launches in nail colour, by top five claims, 2020-22
    • Advertising and marketing activity
  5. MARKET SHARE

  6. MARKET SIZE, SEgmentation AND FORECAST

    • Market segmentation
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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