The Germany Colour Cosmetics Market Report 2022 identifies consumers’ attitudes towards colour cosmetics, the decline in usage within this category, and the impact of the cost-of-living crisis on the cosmetic industry in Germany. This report covers the colour cosmetics market size, market forecast, market segmentation and industry trends for the German Colour Cosmetics Market.
While COVID-19 and inflation didn’t exactly provide a boost, many women reduced their engagement with the category long before. Products, such as lipstick, or those that require advanced makeup skills, haven’t been doing well for some time. Thus, as usage of colour cosmetics in Germany stalls, growth in this category is driven mainly by inflation and price increases. Brands that cater to the heightened demand for value via price and quality/functionality are most attractive to consumers. Our colour cosmetics in Germany market research has also identified that familiar brands provide comfort and reassurance for consumers.
Contrary to popular opinion, women don’t stop engaging with makeup as they age. More than half of 55 to 64-year-olds have bought face makeup in the last year and our German colour cosmetics report says many older women enjoy experimenting with makeup. This highlights the importance of being inclusive and making sure mature women feel supported in their purchase journey as well as represented in advertising
Our colour cosmetics in Germany market research shows that the fusion of makeup and skincare has enduring potential to keep the category afloat.
Moreover, prestige beauty will continue to find an audience as consumers seek out small indulgences. Meanwhile, social media and influencers will keep boosting engagement with colour cosmetics in Germany, especially among young people.
As the economy starts to recover in 2025 and beyond, makeup sales will pick back up. Eco friendly and vegan formulas will evolve to become the new baseline, raising the bar for colour cosmetics brands’ sustainability initiatives. New vectors of engagement such as the metaverse can generate renewed excitement for colour cosmetics in Germany.
One of the category’s main challenges, according to our cosmetic market analysis, is to reinstate a sense of fun and playfulness, which social media and the metaverse can help to achieve.
Read on to discover more details or take a look at all of our German Beauty, Cosmetics & Toiletries Market Research.
Products: Lip balm, cheek glow balm, compact powder, sunscreen, skin care, eye pencil, anti-aging products, mascara, eyeliner pencil, eyebrow definer, eye shadow (single, palette, trio, duo), eyeliner (liquid, gel, cream), false eyelashes, foundation, touch-up kits, and many more.
Brands: Kylie Cosmetics, Rossmann (Isana), Rimmel London, Huda Beauty, Terry Crayon Blackstar, L’ Oréal (Maybelline, Nyx), Cosanova (Essence, Catrice), Coty, Estée Lauder, Artdeco, Gitti, M.A.C, Pat McGrath Labs MTHRSHP, Yves Rocher, Rare Beauty, and many more.
This report, written by Susanne Krenz, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight current trends in the cosmetic industry in Germany, and adds expert context to the numbers.
Penny-pinching shoppers rely on value and mass-market brands, skincare ingredients need a shake up to boost engagement and mature women present untapped opportunity.
Susanne Krenz
Research Analyst – Beauty & Personal Care
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 495
Colour Cosmetics - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers eye, face, lip and...
Find out more£ 495
Colour Cosmetics in Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2022. This market covers eye, face, lip and...
Find out more£ 2,195
Our colour cosmetics in Germany market research shows that the category has emerged from its pandemic slumber. Incorporating skincare ingredients, extending staying power, and harnessing social media trends...
Find out more£ 495
Colour Cosmetics - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers eye, face, lip and...
Find out more£ 2,195
Our colour cosmetics in Germany market research shows that the category has emerged from its pandemic slumber. Incorporating skincare ingredients, extending staying power, and harnessing social media trends...
Find out more
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
