2020
9
Germany Consumer Spending Habits for the Home Market Report 2020
2020-03-04T00:01:37+00:00
REPF8B2DF1D_037E_4892_AD79_2158C4F775AF
2195
32738
[{"name":"Household and Home","url":"https:\/\/store.mintel.com\/industries\/household-home"}]
Report
en_GB
Stores are a vital part of shopping for the home. But the in-store experience is being transformed as consumers increasingly start their research online. Bettina Krechel, Research Director -…

Germany Consumer Spending Habits for the Home Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Consumer Spending Habits for the Home – Germany market including the behaviours, preferences and habits of the consumer.

Homes are a place to share with friends, family and, increasingly, on social media. Consumers increasingly see their home as a reflection of their sense of style, opening up the potential for fashion brands to extend their home ranges to become lifestyle brands, or for collaborations between home and fashion brands to drive footfall.

Quickly Understand

  • How to seamlessly connect online and offline within the category?
  • How to lower the barriers to entry through services?
  • How to add style with collaborations?
  • What are the challenges and opportunities within this changing market?
  • How to cater to the needs of different demographics?
  • What products dominate the sector?

Covered in this report

Brands mentioned: Amazon, Bauhaus, B1 Discount, Globus Baumarkt, Hagebau, H&M, Höffner, Hornbach Baumark, IKEA, Klee, OBI, Otto Baumarkt, POCO-Domäne, toom Baumarkt, XXXLutz, etc.

Expert analysis from a specialist in the field

Written by Bettina Krechel, a leading analyst in the House and Home sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Stores are a vital part of shopping for the home. But the in-store experience is being transformed as consumers increasingly start their research online.
Bettina Krechel
Research Director – Mintel Reports Germany

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Graph 1: reasons for spending on the home, December 2019
    • Graph 2: reasons for choosing retailer, December 2019
    • Opportunities
  2. market drivers

    • Graph 3: change in household final consumption expenditure (domestic concept), 2011-19
    • Graph 4: consumer prices of household spending components, 2014-19
    • Graph 5: housing tenure, 2010-18
    • Graph 6: change in population of age groups between 2014 and 2019
  3. Market activity

    • Market Size and Forecast
    • Market Segmentation
  4. What consumers want, and why

    • Purchases for the home
    • Graph 7: types of spending on the home in the last 12 months, December 2019
    • Graph 8: projects spent money on, by time lived in current property, December 2019
    • Spending plans for next year
    • Graph 9: what consumers expect to spend money on in the next year, December 2019
    • Graph 10: plans to spend money on decorating in the next year, by age and gender, December 2019
    • Reasons for spending on the home
    • Graph 11: reasons for spending money on the home, December 2019
    • Graph 12: reasons for spending on the home, by age group, December 2019
    • Reasons for choosing a retailer
    • Graph 13: reasons for choosing retailer, December 2019
    • Graph 14: reasons for choosing a retailer, by age group, December 2019
    • Graph 15: the importance of inspiring ideas in choosing a retailer, by what consumers spent money on in the past year, December 2019
    • Describing the home
    • Graph 16: how people describe their home, December 2019
    • Home Lifestyles
    • Graph 17: attitudes towards sharing the home, December 2019
    • Graph 18: "I enjoy posting images of my home on social media", by how they describe their home, December 2019
    • Graph 19: attitudes towards spending time at home, December 2019
    • Graph 20: attitudes towards hobbies at home, December 2019
  5. Retailer activity

    • Leading retailers
    • Retail innovation
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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