2020
9
Germany Consumers and the Economic Outlook Market Report 2020
2021-01-05T18:02:18+00:00
REPF60BB0C7_F835_4EA2_8B20_3BAF54280237
2995
129309
[{"name":"Consumers and Trends","url":"https:\/\/store.mintel.com\/industries\/consumers-trends"},{"name":"Personal Finance","url":"https:\/\/store.mintel.com\/industries\/finance\/personal-finance"}]
Report
en_GB
A gloomy economic outlook due to COVID-19 has impacted consumers' spending intentions, leading to a focus on essential spending and increased saving efforts. Mainga Hachibiti, Research Analyst - Consumer…

Germany Consumers and the Economic Outlook Market Report 2020

$ 2,995 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Consumers and the Economic Outlook -Germany market including the behaviours, preferences and habits of the consumer.

The pandemic has brought financial uncertainties. Consumers are cutting back on non-essential spending and prefer to save their money. Although the majority of them describe their financial situation as ‘about the same’ or ‘better off’, we expect Germans to remain conservative about managing their household finances in the medium- to long-term.

Quickly Understand

  • How can your business help consumers manage their budgets?
  • What are the key shifts in German consumer behaviours?
  • How is COVID-19 impacting household incomes?
  • What will impact the return to growth of the German leisure sector?
  • How is the Kurzarbeit scheme impacting consumer spending?
  • What do German consumers want to spend their money on?

Covered in this report

Sectors covered: Banking, Hospitality, Fashion Retailing, Online Retailing, DIY Retailing, Travel, etc.

Expert analysis from a specialist in the field

Written by Mainga Hachibiti, a leading analyst in the Consumer Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

A gloomy economic outlook due to COVID-19 has impacted consumers’ spending intentions, leading to a focus on essential spending and increased saving efforts.

Mainga Hachibiti
Analyst – Consumer Lifestyles

Table of Contents

  1. Executive summary

    • Impact of COVID-19 on the economy
    • Market context
    • Mintel predicts
    • Graph 1: activities consumers plan to do in the next three months, August 2020
    • What consumers want, and why
    • Opportunities
  2. market drivers

    • Economic indicators
    • Graph 2: key economical data, 2019-2022
    • Graph 3: gross domestic product, % change on the previous quarter, Q1 2015-Q3 2020
    • Graph 4: foreign trade balance, original values calendar and seasonally adjusted, €bn, January 2019-October 2020
    • Graph 5: private consumption, seasonally and calendar-adjusted, % change on the previous quarter, Q1 2015-Q3 2020
    • Graph 6: monthly change in retail sales, calendar and seasonally adjusted, January-October 2020
    • Labour market
    • Graph 7: unemployment rate, %, January 2019-October 2020
    • Graph 8: notified vacancies, change on the corresponding month of the previous year (absolute values), January 2019-September 2020
  3. What consumers want, and why

    • Impact of COVID-19 on consumer behaviour
    • Graph 9: “How worried are you about the risk of being exposed to the coronavirus (also known as COVID-19)?”, 3 March – 18 November 2020
    • Graph 10: “To what extent are you worried about how the outbreak might affect your lifestyle?”, 3 March – 18 November 2020
    • Changes in financial situation
    • Graph 11: financial situation compared to a year ago, August 2020
    • Graph 12: financial situation compared to a year ago, by gender and age, August 2020
    • Graph 13: consumer who claim to be a little or a lot better-off, by net monthly household income, August 2020
    • Evolution of financial situation
    • Graph 14: evolution of financial situation, by generation, August 2020
    • Graph 15: evolution of financial situation, by generation, August 2020
    • Planned financial and spending activity
    • Graph 16: financial activity in the last three months, August 2020
    • Graph 17: consumers’ past and future clothes buying intentions, by age, August 2020
    • Graph 18: consumers’ past and future home spending intentions, August 2020
    • Graph 19: behaviours relating to savings since the start of the COVID-19 outbreak, 11-18 November 2020
    • Discretionary spending
    • Graph 20: discretionary spending, August 2020
    • Graph 21: consumers who would save their money if they had a bit left over, August 2020
    • Graph 22: consumers who would spend their money on hobbies/pastimes if they had a bit left over, August 2020
    • Change over the next year
    • Graph 23: how consumers think things will change over the next year or so, August 2020
    • Graph 24: consumers who think unemployment will become a lot worse over the next year, by age and gender, August 2020
    • Graph 25: how consumers think the economy will change in Germany, by generation, August 2020
  4. Appendix

    • Appendix – abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch